1、,Unit1 Reading,Advertisements,Teaching aims and demands:（教學(xué)目標(biāo)）,1. Help students know about different kinds of advertisements. 2. Enable students to know about the effects of them.,Whats your opinion of advertisements ?,Doing business without advertisements is like wink at a girl in the dark. You kno

2、w what you are doing, but nobody else does. - Stewart Britt 做生意沒廣告猶如在黑暗中對女孩眨眼你知道你在做什么，但沒有其他人知道 布列特,Lets enjoy some ads!,Ask for more,渴望無限,Just do it.,只管去做。,Nike Sneakers,The taste is great.,味道好極了。,airline service,If you create an ad about airline service, what do you think is the most important?,saf

3、e fast comfortable cheap,1. What is the purpose of these advertisements?,To sell products/ services To encourage people to buy products/services.,2.What types of ads are they?,Commercial Advertisements,What problem does the ad tell us?,What do you think Earth Day is all about?,What problem is the po

4、ster trying to make people aware of ?,Make every day a green one!,Earth Day,March 21st,Earth Day aims to increase mans environmental awareness and encourage people to take care of the earth and its living things.,1.From the poster, do you think drugs are harmful? 2.Does the ad teach you about the ba

5、d effects of taking drugs? What should we do ?,Yes to life, no to drugs. Cherish our lives!,Keep away from drugs!,Dont let your tears become the last drop.,1. Do they want to promote some products?,No !,2.What is the purpose of the ads above?,To educate people about health, safety, or any other issu

6、e which affects public welfare.,3.What type of ads are they?,Public Service Advertisements (PSAs),Can you think of a slogan for the pictures?,A: 拒絕迷信活動B: 禁止拍照C: 保護(hù)水資源D: 關(guān)愛動物 A: 茶葉故鄉(xiāng)，茶文化B: 保護(hù)水資源C: 綠化中國，防沙種樹D: 一個中國，祖國統(tǒng)一,Protect water, Protect ourselves.,Can you think about a good slogan for the ad?,Ta

7、iwan, China!,Structure of the text:,Introduction : introduction of subject Main body : 2.Does an ad tell people the complete truth? 3.Public service ads It offers supporting details. Conclusion: Not be a slave to advertisements!,expository writing,1.What is an ad?,First reading,After listening, plea

8、se answer the three questions in Part A.,1) What do advertisements encourage people to do? 2) What does PSAs stand for? 3) What are PSAs meant to do?,To buy a product or service or believe in an idea.,Public service advertisements.,To educate people about health, safety or any other issue which affe

9、cts public welfare.,Careful reading,Please read the article carefully and try to complete the exercises in Part C1 and C2.,1 Where are the advertisements most commonly found? 2 What is the difference between CAs and PSAs?,They are most commonly found in newspapers and magazines, on billboards, the I

10、nternet, radio and TV.,A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.,3 Why are some of the ads clever according to the article? 4 When did

11、 China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs?,Because although the ads do not lie, they do not tell you the complete truth.,In 1996.,Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot.,1 Adve

12、rtisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an

13、example of a PSA.,Decide whether they are true or false,not only,Not all,PSAs,T,F,F,T,F,T,Activity:(debate),Advantages or disadvantages of Ads,Have a try,DIY Design a new ad for the products of Linwu Shunhua Duck Industrial Development Corporation,Find some partners,Planning（策劃）： Drawing （繪圖）： Wording （文字）：廣告詞？ Editing （排版）：,Your ad should contain information ab