1、 2001 Prentice Hall,Ch. 8-1,U51050 Strategic ManagementU51050 戰(zhàn)略管理 Module 8: 第八章 Implementation Strategies Marketing, Finance/Accounting, R cumbersome and expensive 可能太詳細(xì)，太繁瑣和太費(fèi)錢(qián) Can be a substitute for objectives 可能成為目標(biāo)的替代品 Can hide inefficiencies 可能隱藏了低效率 Figures can lie! (Recent worldwide scandal

2、s) 數(shù)字也會(huì)“撒謊”！(最近世界范圍內(nèi)的丑聞） Can be used as control instrument rather than to encourage strategic thinking and practice 可能會(huì)成為一個(gè)控制的工具而不是去鼓勵(lì)戰(zhàn)略性思維和實(shí)踐, 2001 Prentice Hall,Ch. 8-20,Finance/Accounting 財(cái)務(wù)/會(huì)計(jì),Business Valuation as Strategy 評(píng)估企業(yè)價(jià)值也是戰(zhàn)略 Main approaches: 主要方法： What a firm owns 一個(gè)企業(yè)擁有什么 What a firm

3、earns 一個(gè)企業(yè)賺取什么 What a firm will bring in the market 一個(gè)企業(yè)能為市場(chǎng)帶來(lái)什么 Determine net worth or shareholders equity 決定凈價(jià)值或者所有者權(quán)益 Provides estimate of firms monetary value 對(duì)企業(yè)的貨幣價(jià)值進(jìn)行估計(jì), 2001 Prentice Hall,Ch. 8-21,Finance/Accounting 財(cái)務(wù)/會(huì)計(jì),Business Valuation as Strategy 評(píng)估企業(yè)價(jià)值也是戰(zhàn)略 Inadequate if only measures

4、monetary worth 如果只衡量貨幣價(jià)值是不夠的, 2001 Prentice Hall,Ch. 8-22,R&D Issues 研發(fā)問(wèn)題,Research and Development (R&D) 研究與開(kāi)發(fā)（研發(fā)） Innovation and entrepreneurship are critical success factors in todays business world 在今日的商業(yè)社會(huì)，創(chuàng)新與創(chuàng)業(yè)精神是重要的成功因素 Development of new products and improvement of existing products 對(duì)新產(chǎn)品的開(kāi)發(fā)與對(duì)

5、現(xiàn)有產(chǎn)品的改進(jìn) Critical success factors (CSFs) need to be sustainable, both in environmental and financial terms 重要的成功因素應(yīng)該是在環(huán)境和財(cái)務(wù)方面都是可持續(xù)發(fā)展的, 2001 Prentice Hall,Ch. 8-23,R&D Issues 研發(fā)問(wèn)題,Research and Development (R&D) 研究與開(kāi)發(fā)（研發(fā)） R&D policies need to match market opportunities with internal capabilities 研發(fā)政策應(yīng)該

6、使市場(chǎng)機(jī)遇和內(nèi)部能力相匹配 Importance of innovation to entrepreneurship 創(chuàng)新對(duì)企業(yè)家至關(guān)重要 R & D as CSF Policies enhance strategy-implementation efforts: 將研發(fā)作為成功主要因素的政策能增強(qiáng)戰(zhàn)略實(shí)施： Product or process improvements 改善產(chǎn)品或流程 Stress basic or applied research 加強(qiáng)基礎(chǔ)或應(yīng)用研究 Public-private sector partnerships 建立政府部門(mén)和私營(yíng)企業(yè)的合作關(guān)系 Links to

7、university and research centres 與大學(xué)及研究中心建立聯(lián)系, 2001 Prentice Hall,Ch. 8-24,R&D as Strategy研發(fā)作為戰(zhàn)略,Three Major Approaches 三大重要方法 First mover in new technological products 做新技術(shù)產(chǎn)品的先行者 Innovative imitator of successful products 對(duì)成功產(chǎn)品的創(chuàng)新性模仿 Low-cost producer through mass production similar to recently intr

8、oduced products 通過(guò)大量生產(chǎn)和新產(chǎn)品相似的產(chǎn)品而降低成本, 2001 Prentice Hall,Ch. 8-25,R & D and the Learning Organisation研發(fā)和學(xué)習(xí)型企業(yè),Most effective approach to R&D integrates different roles & functions 使研發(fā)能整合不同角色和功能的最有效方法 Critical importance of innovation and entrepreneurial approach to successful R&D 創(chuàng)新和實(shí)干的方法對(duì)研發(fā)的成功起重要作用

9、 Advantage is temporary, reinvention is critical 優(yōu)勢(shì)是暫時(shí)的，不斷創(chuàng)新才是關(guān)鍵 Iterative cycle of learning (action learning/research) 互動(dòng)的學(xué)習(xí)循環(huán)（行動(dòng)學(xué)習(xí)/研究） Organisational integration 組織整合 STS/Open Systems methodology 社會(huì)技術(shù)系統(tǒng)/開(kāi)放系統(tǒng)的方法 Sustainability is the future eg. Green business 可持續(xù)發(fā)展性是將來(lái)的趨勢(shì)，例如：綠色產(chǎn)業(yè), 2001 Prentice Hall,Ch. 8-26,Exercise 4練習(xí) 4,What R & D strategies does your organisation use to meet its strategic development goals? 你所在