1、apple inc,introduction of apple inc,apple.inc(incorporated) is an american multinational (跨國公司)corporation(公司) that designs and markets consumer electronics, computer software, and personal computers. the companys best-known hardware(計(jì)算機(jī)硬件) products include the macintosh line of computers, the ipod,

2、 the iphone and the ipad. apple software includes the mac os x operating system; the itunes; the safari internet browser; and ios, a mobile operating system. as of august 2010, the company operates 301 retail stores in ten countries,4 and an online store where hardware and software products are sold

3、. at the time of may 2010, apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed(超過) microsoft,a brief history of apple inc.,1976-1980:the early years apple was established(確定的) on april 1, 1976 by steve jobs, steve wozniak, and ro

4、nald wayne, to sell the apple i personal computer. they were hand-built by wozniak1516 and first shown to the public at the homebrew computer club. the apple i computer was sold as a motherboard(母版) (with cpu, ram, and basic textual-video chips)less than what is today considered a complete personal

5、computer. the apple i computer went on sale in july 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted(調(diào)整) for inflation(膨脹).),1981-1985:lisa and macintosh steve jobs began working on the apple lisa in 1978 but in 1982 he was pushed from the lisa team due to infighting, and took

6、 over jef raskins low-cost-computer project, the macintosh. a war broke out between lisas corporate shirts and jobs pirates over which product would ship first and save apple. lisa won the race in 1983 and became the first personal computer sold to the public with a gui(graphical user interface) , b

7、ut was a commercial failure due to its high price tag and limited software titles,1986-1993:rise and fall having learned several painful lessons after introducing the bulky macintosh portable in 1989, apple introduced the powerbook in 1991, which established the modern form factor and ergonomic layo

8、ut of the laptop computer.the macintosh portable was designed to be just as powerful as a desktop macintosh, but weighed 17pounds with a 12-hour battery life. the same year, apple introduced system 7, a major upgrade to the operating system, which added color to the interface and introduced new netw

9、orking capabilities. it remained the architectural basis for mac os until 2001,untill now:post-pc era delivering his keynote speech at the macworld expo on january 9, 2007, jobs announced that apple computer, inc. would from that point on be known as apple inc., because computers were no longer the

10、main focus of the company, which had shifted its emphasis to mobile electronic devices. the event also saw the announcement of the iphone and the apple tv.80 the following day, apple shares hit $97.80, an all-time high at that point. in may, apples share price passed the $100 mark,leader:steve jobs,

11、steven paul jobs (born in february 24, 1955) is an american business magnate and inventor. he is the co-founder and chief executive officer of apple inc. jobs also previously served as chief executive of pixar animation studios; he became a member of the board of directors of the walt disney company

12、 in 2006, following the acquisition of pixar by disney. he was credited in the 1995 movie toy story as an executive producer.,apples promotion strategy,apple inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. t

13、heir most significant ad campaigns include the 1984 “super bowl” commercial, the 1990s “think different campaign, and the ipod people of the 2000s. apples portable music player, the ipod, has been showcased as a piece of contemporary art in “new yorks museum of modern art”.,main products,mac,include

14、 mac mini,imac,mac pro,macbook,macbook air,macbook pro,ipod,include ipod classic,ipod nano,ipod shuffle,ipod touch,iphone,ipad,include ipad，ipad 2，the new ipad,ipad with retina display and ipad air，ipad air2 and ipad mini1 ，2 ，3,macintosh,just an amazing os,the macintosh (or mac), is a series of several lines of personal computers designed, developed, and marketed by apple inc. the first macintosh was int