1、降低采購成本的優(yōu)選渠道Optimized Channel for Cutting Down Purchasing Cost,中國順德龍江 亞洲國際家具材料交易中心 China Shunde Longjiang Asia International Furniture Material Purchasing Center 總經(jīng)理：錢江 GM: Qian Jiang,引言 Foreword,經(jīng)商之人重諾、多思、善奪。 Business men pay more attention to honesty and are good at thinking 什么事物都多提幾個(gè)為什么。 Ask more

2、whys for everything. 請(qǐng)帶著這樣幾個(gè)問題來觀賞我們的推介 Please bring the below questions to listen my introduction 馬來西亞的采購商需要什么？ What do Maylasia purchasers need? 為什么馬來西亞的采購商要到中國順德亞洲國際去采購材料？ Why do Malaysia purchasers have to buy materials from China Shunde Asia Star? 為什么亞洲國際能幫助馬來西亞乃至全球的采購商降低采購成本？ Why Asia Star can

3、help Malaysia or even global purchasers to cut down purchasing cost? 以下，請(qǐng)?jiān)试S我來為您一一解答 Now, please let me answer those problems for you,目錄Content,全球家具行業(yè)與中國的關(guān)系 Relation between global furniture industry and China,1,馬來西亞采購商到亞洲國際采購的好處 Advantages of purchasing in Asia Star for Malaysia purchaser,2,亞洲國際與馬來西

4、亞未來合作展望 Furture cooperation between Asia Star and Malaysia,3,4,順德、龍江、亞洲國際 對(duì)全球家具產(chǎn)業(yè)的影響 Effect of Shunde Longjiang Asia Star on global furniture industry,2009年世界家具總產(chǎn)值將為3500億美元，中國將占到全球總產(chǎn)值的20%以上，超過美國19%的份額，首次位列世界第一。,2009年中國家具出口預(yù)計(jì)253.3億美元，比2008年下降6%，12月份家具出口30.9億美元，同比增長10.8%，比11月份上升26.56%,中國家具內(nèi)銷總額3250.3億，

5、比去年2866.2億增長13.4%,內(nèi)銷大國 Domestic sales dominant country,出口大國 Export dominant country,家具生產(chǎn)大國 Dominant country for furniture production,全球家具看中國Turn to China for Global Furniture,中國家具備受全球矚目 China furniture is the global focus,The forecast for China furniture exporting in 2009 is 25.33 billion USD, which

6、 decreased by 6% compared with 2008. Furniture export is 3.09 billion in December, which is increased by 26.56% compared with November.,The GDP of world furniture is 35billion USD in 2009. China covers more than 20% of the global GDP, which exceeds USA(19%) and it ranks No. 1 for the first time.,The

7、 total domestic sales of furniture is 325.03 billion Yuan which has 13.4% increase compared with 286.62 billion Yuan in last year.,勒流 Leliu,樂從 Lecong,倫教 Lunjiao,均安 Junan 容桂 Ronggui,大良 Daliang,中國家具看順德Turns to Shunde for China Furniture,龍江 Longjiang,木工機(jī)械之城 The city of woodworking machinery,布料、涂料之鄉(xiāng) The

8、 hometown of cloth and coating,五金配件重鎮(zhèn) The main town of hardware accessories,展會(huì)、商貿(mào)流通 Exhibtition and trading center,家具商貿(mào)之都 The capital of furniture trading,家具原輔材料之都、家具制造重鎮(zhèn) The capital of furniture material The famous town of furniture manufacturing,順德龍江的家具制造與家具原輔材料總產(chǎn)值約占全國的1015%，總額達(dá)600多億元人民幣，從業(yè)人員5萬多人，

9、占地460多萬平方米。 GDP of Shunde Longjiang Furniture and furniture raw and auxiliary materials covers 10-15% of Chinas GDP and the sales amount is more than 60 billion RMB, with more than 50 thousand of employees and more than 4.6million m2 of areas.,據(jù)統(tǒng)計(jì)，2009年龍江鎮(zhèn)現(xiàn)有家具制造企業(yè)1832家，家具材料企業(yè)3010家。 According to the

10、statistics, furniture manufacturing enterprises in Longjiang town are 1832 in 2009 and the furniture material enterprises are 3010.,龍江鎮(zhèn)家具制造企業(yè)個(gè)數(shù)每年保持約6%的增長，而企業(yè)總產(chǎn)值則保持約15%左右的增長幅度。 The number of furniture manufacturing enterprises in Longjiang town is increasing about 6% every year, while the output is i

11、ncreasing about 15% every year.,基本情況 Basic Information,企業(yè)眾多 Numberious enterprises,持續(xù)增長 Continuous increasing,實(shí)木、板式、軟體（含沙發(fā)、床墊）、玻璃、金屬、竹藤、塑料等。其中：家具五金零配件90%都可以在龍江采購或落單訂造。配套產(chǎn)業(yè)涉及了商貿(mào)會(huì)展，物流配送，網(wǎng)絡(luò)營銷、木工機(jī)械、木材加工、涂料化工和包裝印刷等產(chǎn)業(yè)。 Solid wood, plates, soft furniture materials(including sofa, mattress), glass, metal, r

12、attan, plastic and so on. 90% of the hardware accessories can be purchased and ordered in Longjiang. The equipped supporting industry is including exhibition, logistics, website marketing, woodwork machinery, woodworking, coating, packing, printing and other industies.,順德家具看龍江Turn to Longjiang for S

13、hunde furniture,順德龍江的基本介紹 Basic introduction for Shunde Longjiang,龍江鎮(zhèn)家具材料及配件主要為下列成品家具配套 The main furniture materials and accessories of Longjiang are as below:,項(xiàng)目規(guī)模Project Introduction,家具龍頭亞洲國際Furnitrue leader-Asia Star,亞洲國際于2004年啟動(dòng)，總投資額逾30億元人民幣，占地近60萬平方米，總建筑面積約120萬平方米。是中國家具原輔材料的最大集散地，匯集了來自國內(nèi)外的家具材料經(jīng)

14、銷企業(yè)。 Asia Star was started in 2004, with total investment of 3billion RMB and 600thousand m2 areas. The total floor area is about 1.2 million m2. Asia Star is the biggest collecting and distributing center for furniture raw and auxiliary materials in China, which collected the furniture material dis

15、tributing enterprises from home and abroad.,項(xiàng)目整體鳥瞰圖 Birds eye view of the whole project,亞洲國際家具材料交易中心 Asia International Furniture Material Purchasing Center 中國家具材料總部基地 -China Furniture Material Headquarters,成熟市場 Mature Market,成熟A區(qū) Section A,皮革B區(qū) Section B(leather),旗艦C區(qū) Flagship Section C,場內(nèi)設(shè)五金、皮革、布藝

16、、板材、涂料、輔料各專區(qū)；目前原材料銷售企業(yè)達(dá)1018家，物流配送企業(yè)達(dá)180多家。交易中心平均每天車流量達(dá)到了12000車次、人流達(dá)到22000人次。其中A、B區(qū)經(jīng)過近五年運(yùn)營，市場已經(jīng)非常成熟；旗艦C區(qū)招商反應(yīng)熱烈，定位高端旗艦品牌。,亞洲國際家具材料交易中心 Asia International Furniture Material Purchasing Center 中國家具材料總部基地 -China Furniture Material Headquarters,家具龍頭亞洲國際Furnitrue leader-Asia Star,It has setspecial sections

17、 respectively for hardware, leather, fabric, plate, coating and auxiary materials; At present, furniture raw material sales enterprises are amount to 1018 and logistics enterprises are more than 180.The daily traffic flow and people flow are amount to 12000 and 22000 respectively in Asia Star. After

18、 five year management, section A and section B has been developed very well; The flagship section C is aso get good response from market,which only sales the high-end flagship brand products.,產(chǎn)業(yè)升級(jí) Industry upgrading,2010年重點(diǎn)工程中央商務(wù)區(qū) 2010 key project-central business center,生活配套高級(jí)公寓 Living area-advance

19、d apartment,家具龍頭亞洲國際Furnitrue leader-Asia Star,總體規(guī)劃為四大主題經(jīng)營區(qū)、中央商務(wù)區(qū)、會(huì)展區(qū)及綜合配套區(qū)，涵蓋商鋪、商務(wù)辦公樓、會(huì)展中心、宴會(huì)中心、高級(jí)公寓、商務(wù)酒店、會(huì)所等多種商業(yè)物業(yè)形態(tài)于一體。隨著2010年中央商務(wù)區(qū)、會(huì)展中心項(xiàng)目以及精英商務(wù)公寓的全面啟動(dòng)，亞洲國際的產(chǎn)業(yè)鏈將進(jìn)一步得到跳躍式升級(jí)，為打造享譽(yù)國際的知名品牌而努力不懈。,亞洲國際家具材料交易中心 Asia International Furniture Material Purchasing Center 中國家具材料總部基地 -China Furniture Material

20、Headquarters,This project contains four main business trading sention, central business center, exhibition center and comprehensive supporting section, including store, office building, exhibition center, banquet center, advanced apartment, business hotel, club and so on. With the starting of centra

21、l business center, exhibition center and elite business apartment in 2010, the industy chain for Asia Star will upgrade very well and we wont spare no effect for creating the global well-know brand.,有五金配件、天然（合成）皮革、家紡布藝、造型彎板、海綿、木紋紙、膠黏劑、各種輔料等家具原輔材料一應(yīng)俱全，上百萬個(gè)品種，總能輕松找到您所需要的。 There are hardware accessorie

22、s, natural(synthetic)leather, fabric, bent wood, sponse, wood paper, adhesive and all kinds of furniture raw and auxiliary materials with more than hundreds of thoudands of brands. You can find what you need easily here.,皮革 Leather,各種綜合輔料 Varies kinds of comprehensive auxiliary materials,造型彎板、海綿 Ben

23、d wood, sponse,五金配件 Hardware accessories,膠黏劑 adhesive,業(yè)態(tài)豐富 With rich products,家紡布藝 Fabric,馬來西亞采購商到亞洲國際采購的好處Advantages of purchasing in Asia Star for Malaysia purchaser,一站式服務(wù)全程跟蹤協(xié)助，采購交易鏈完善 One-step tracking assisstance, with perfect purchasing chain,4、交易達(dá)成 Reach agreement,5、保險(xiǎn)優(yōu)惠 insurance and offers,

24、6、物流配送 dilivery,1、參觀 visiting,2、產(chǎn)品篩選 product selection,3、配對(duì)洽談 Discussion and negotiation,一站式采購服務(wù) One-step purchasing service,馬來西亞采購商到亞洲國際采購的好處Advantages of purchasing in Asia Star for Malaysia purchaser,結(jié)合交易反饋信息，持續(xù)刷新系統(tǒng)評(píng)測(cè)條件，不斷完善供應(yīng)商標(biāo)準(zhǔn)。 Integrated with trading feedback information, we will refresh the

25、evaluation conditions and improve the supplies standard.,建立分類供應(yīng)商數(shù)據(jù)庫，結(jié)合采購商需求，迅速提取有效配對(duì)信息，交易方便快捷 Established supplierss data base.Basing on the purchashing requirement, we can match the corresponding information for you quickly, which is more covenient for your trading.,持續(xù)完善系統(tǒng) Improving system continou

26、sly,制定嚴(yán)謹(jǐn)標(biāo)準(zhǔn) Establish strict standard,質(zhì)量嚴(yán)格把關(guān) Inspect products strictly,專業(yè)采購配對(duì) Professional purchasing matching,結(jié)合多年對(duì)原輔材料的檢測(cè)與經(jīng)驗(yàn)，設(shè)置科學(xué)合理質(zhì)量檢測(cè)模式，制定嚴(yán)謹(jǐn)?shù)膬?yōu)質(zhì)供應(yīng)商標(biāo)準(zhǔn) According to the inspection and our experience of furniture raw and auxiliary materials for many years, we have setup the scientific and resonable q

27、uality inspection mode and made strict and high-quality supplier standard.,獨(dú)創(chuàng)ASQC優(yōu)質(zhì)供應(yīng)商標(biāo)準(zhǔn)體系 Unique ASQC high-quality supplier standard,對(duì)產(chǎn)品質(zhì)量進(jìn)行嚴(yán)格檢測(cè)，采購商對(duì)產(chǎn)品質(zhì)量可見可控，買的放心。 Inspect products strictly. Purchasers can buy the products without worries.,馬來西亞采購商到亞洲國際采購的好處Advantages of purchasing in Asia Star for

28、Malaysia purchaser,采購商聯(lián)盟 Purchaser Union,打造誠信聯(lián)盟優(yōu)質(zhì)品牌 Creat credit union high-quality brand,隨著2010年中央商務(wù)區(qū)、會(huì)展中心項(xiàng)目的全面啟動(dòng)，亞洲國際的產(chǎn)業(yè)鏈將進(jìn)一步得到跳躍式升級(jí)，亞洲國際牽頭組建的近100家“物流誠信聯(lián)盟”企業(yè)，為采購商的貨物順利到達(dá)目的地保駕護(hù)航。 With the starting of projects of central business center and exhibition center in 2010, the industry chain of Asia Star

29、is getting a jumping upgrade. Asia Star has organized about 100 logistics enterprises to provide purchasers with logistic service for dilivering goods.,亞洲國際供應(yīng)商聯(lián)盟 Asia Star Supplier Union,物流誠信聯(lián)盟 Logistics Credit Union,星級(jí)誠信商戶 Star-level Credit Stores,馬來西亞采購商到亞洲國際采購的好處Advantages of purchasing in Asia S

30、tar for Malaysia purchaser,同時(shí)亞洲國際將持續(xù)營運(yùn)、做好品牌塑造，構(gòu)建“亞洲國際供應(yīng)商聯(lián)盟”、“品牌采購商聯(lián)盟”、 “星級(jí)誠信商戶”、“物流誠信單位”等一系列產(chǎn)業(yè)鏈規(guī)范。為打造享譽(yù)國際的知名品牌而努力不懈。 Meanwhile, Asia Star will continous to manage and shape brand and we establish “ Asia Star Supplier Union”, “ Brand Purchaser Union”, Starlevel Credit Store”, “Logistics Credit Union”

31、 and other series industry chain standard. We will spare no effort to creat international well-know brand.,2005,2010,人氣高漲、人流量大、專業(yè)度與關(guān)注度比平時(shí)提高至少近六成 With high popularity and people flow, degree of profession and concern are increase about 60%.,+60%,3月展會(huì) Exhibition in March,每年3月、9月兩屆由亞洲國際承辦的國際家具材料博覽會(huì)，備受行

32、業(yè)矚目，是內(nèi)信息溝通交流的良好平臺(tái)、更是家具業(yè)界的一場盛會(huì)。 Asia International Furniture Material Exposition, hosted by Asia Star in Mar. and Sep. every year, is the good platform for exchanging industial information and its also a big event for furniture industry.,一年兩屆大型展會(huì) Large-scale exhibition(twice a year),馬來西亞采購商到亞洲國際采購的好處

33、Advantages of purchasing in Asia Star for Malaysia purchaser,大型專業(yè)展會(huì)、業(yè)內(nèi)盛事、商機(jī)匯聚 Large-sclae professional exhibition, with plenty of business opportunities,9月展會(huì) Exhibition in September,78%,定期組織供應(yīng)商聯(lián)盟與采購商舉辦供需見面活動(dòng)，以主題鮮明、目的明確的活動(dòng)方式，讓供需雙方深入了解、建立友誼，打通渠道，在輕松的氛圍下促進(jìn)成交。 Orgnize suppley and demand meeting for supp

34、lies and purchasers. They can know each other better , establish friendship and do business trading in this comfortable atmosphere. 有近八成的供應(yīng)商及采購商表示供需見面會(huì)有所收獲，能拓寬生意渠道，促進(jìn)了解。 Near 80% of suppliers and purchasers think they can get what they need through the supply and demand metting and they can also exp

35、and their business channel.,助您拓寬 生意渠道， 為您輕松 贏得商機(jī) Help you to expand the business channel and win the business opportunity for you,定期組織供需對(duì)接會(huì) Organize supply and demand meeting periodically,馬來西亞采購商到亞洲國際采購的好處Advantages of purchasing in Asia Star for Malaysia purchaser,產(chǎn)品成本控制 產(chǎn)品質(zhì)量控制 委托費(fèi)用 物流運(yùn)輸費(fèi)用 時(shí)間成本 商務(wù)往

36、來費(fèi)用 其他費(fèi)用,無法取得第一手價(jià)格信息，水分較大 需要透過中間商多次溝通產(chǎn)品樣板，產(chǎn)品質(zhì)量較難控制 需要支付昂貴的中間商委托費(fèi)用 物流費(fèi)用及運(yùn)期需要監(jiān)控，并且需要購買物流保險(xiǎn) 委托中間商選購產(chǎn)品，需要廣泛接洽，對(duì)比貨樣及價(jià)格，耗費(fèi)大量時(shí)間 選購不同種類的材料以及對(duì)比不同價(jià)格的產(chǎn)品，需要花費(fèi)商務(wù)溝通的費(fèi)用 存在不可預(yù)見費(fèi)用，需要經(jīng)驗(yàn)及監(jiān)控進(jìn)行彌補(bǔ),采購成本對(duì)比,亞洲國際采購模式,常規(guī)采購模式,直接面對(duì)供應(yīng)商，大大節(jié)省中間利潤 直接采購商品，直面產(chǎn)品質(zhì)量，無須擔(dān)心質(zhì)量問題 委托費(fèi)用為0，免費(fèi)組織優(yōu)質(zhì)供應(yīng)商提供交易配對(duì)服務(wù) 亞洲國際物流中心的誠信單位，為采購商提供優(yōu)質(zhì)物流服務(wù)，報(bào)關(guān)出口優(yōu)惠政策支持

37、，運(yùn)期穩(wěn)定，亞洲國際同時(shí)為貨物購買保險(xiǎn)，規(guī)避風(fēng)險(xiǎn) 參加亞洲國際定期舉行的供需對(duì)接的采購會(huì)，在時(shí)間就是金錢的經(jīng)濟(jì)社會(huì)，將為您節(jié)省更多的寶貴時(shí)間 亞洲國際作為全亞洲最大的材料集散地，一站式就能采購齊全所要的全部材料 亞洲國際主動(dòng)提供全程跟蹤服務(wù)，將風(fēng)險(xiǎn)成本降到最低,成本預(yù)算控制,馬來西亞采購商到亞洲國際采購的好處 Advantages of purchasing in Asia Star for Malaysia purchaser,Product cost control Product quality control Commission fee Transportation fee Time

38、 cost Business fee Other fee,Cant get the first hand price information Product sample can only be get by intermediaries. The product quality is difficult to be cotrolled. Need to pay expensive intermediate commission fee Transporation fee and freight time need to be controlled and its need to buy lo

39、gistics insurance Select product through intermediaries, which will cost plenty of time and money It needs to cost business commnication fee for purchasing different kinds of materials and compraring prices . Therere unpredictable fee, which only can be made up by experience and monitor.,采購成本對(duì)比 Purc

40、hasing Cost Comparison,馬來西亞采購商到亞洲國際采購的好處 Advantages of purchasing in Asia Star for Malaysia purchaser,亞洲國際采購模式 Purchasing mode of Asia Star,常規(guī)采購模式 General purchasing mode,Face to face with suppliers, which can save central profit purchase product directly. You dont have to worry the product quality

41、No commission fee. Provide trading matching service for high-quality suppliers for free Logistics enterprises in Asia Star can provide purchasers with high-quality logistics service. Take part in the supply and demand purchasing meeting hosted by Asia Star periodically, which can save much money for

42、 purchasers. Asia Star will buy insurance for goods to avoid risk at the same time. Asia Star, as the biggest material distributing center in Asia, where you can get most furniture materials Asia star provides tracking service for you, which can reduct risk cost to the lowest.,成本預(yù)算控制 Cost estimation

43、 control,馬來西亞、亞洲國際雙方在平等互助的合作基礎(chǔ)上，充分發(fā)揮各自優(yōu)勢(shì)，建立相互組團(tuán)交流，信息、資源分享，合作共贏的機(jī)制。 On the mutual equal and assitant cooperation basis, Malaysia and Asia Star develop their own advantages to establish the mechanisn for communication, information and resources sharing and win-win cooperation.,分享3 share,平等1 equality,4

44、 雙贏 win-win,構(gòu)建互動(dòng)溝通機(jī)制 Construct interactive communication mechanisms,亞洲國際與馬來西亞未來合作展望Furture cooperation between Asia Star and Malaysia,如何更好地為馬來西亞采購商服務(wù)？ How to serve Malaysia purchasers better?,2 互助 mutial assitance,定期舉辦供需見面會(huì)，為雙方帶來更多合作商機(jī)。 Hold supply and demand meeting to bring more cooperation busine

45、ss opportunities for each party,媒體資源互換。馬來西亞與亞洲國際整合各自優(yōu)勢(shì)媒體資源，建立資源共享、媒體置換機(jī)制。 Media and resource exchanging: Malaysia and Asia Star integrate their own advantage media resources for establishing the mechanism of resource and media sharing,馬來西亞與亞洲國際雙方的展會(huì)，各自組團(tuán)，積極開展參展、參觀及交流活動(dòng)。 Malaysia and Asia star orgniz

46、e groups respectively to hold exhibition and take part in exhibition, visit and hold exchange activities.,為我們帶來更多的合作與交流 Bring more cooperation and communication for us,亞洲國際與馬來西亞未來合作展望Furture cooperation between Asia Star and Malaysia,專業(yè)網(wǎng)站、電子商務(wù) Professional website, e-commerce,優(yōu)勢(shì)渠道、獨(dú)具影響力 Optimized ch

47、annel, with great effect,中國家具材料報(bào) China Furniture Material,亞洲國際展會(huì)會(huì)刊 Asia Star Exhibition Directory,亞洲國際采購指南 Asia Star Purchasers Guide,優(yōu)質(zhì)宣傳平臺(tái) High-quality promotional platform,專業(yè)媒體 Professional Media,優(yōu)勢(shì)渠道 Optimized Channel,大型家具材料專業(yè)展會(huì) Large-scale furniture material professional exhibition,亞洲國際為馬來西亞采購商

48、推出三大專業(yè)媒體資源：亞洲國際采購指南、中國家具材料報(bào)、展會(huì)會(huì)刊；提供三大優(yōu)勢(shì)渠道：專業(yè)網(wǎng)站、自身獨(dú)有成熟渠道、一年兩屆大型展會(huì)。透過優(yōu)勢(shì)宣傳平臺(tái)的構(gòu)建和資源共享，令行業(yè)信息的傳遞更加順暢，商機(jī)無限、互利互惠。,亞洲國際與馬來西亞未來合作展望Furture cooperation between Asia Star and Malaysia,Asia Star will introduce three professional media resources : Purchasers Guide, China Furniture Material, Exhibition Directoryan

49、d provide three optimized channel: professional website, own mature channel and large-scale exhibition (twice a year) for Malaysia purchasers. The industry information will transferred more smoothly and we can get win-win business opportunities by establishing the high-qaulity promotion platform and

50、 sharing resources.,互補(bǔ) complementary,實(shí)現(xiàn)貿(mào)易零關(guān)稅 Realized trading zero-tariff,優(yōu)勢(shì)互補(bǔ) Advantage complementary,前景廣闊、 商機(jī)無限 With umlimited business opportunity,2010年1月1日起，中國與東盟之間的產(chǎn)品貿(mào)易逐步實(shí)現(xiàn)零關(guān)稅。 From Jan. 1, 2010, the trade between China and Southeast Asia is realizing zero-tariff.,中國和東盟雖然都是出口外向型企業(yè)較多，但相互之間有很多互補(bǔ)的產(chǎn)品和產(chǎn)業(yè)，例如中國目前對(duì)東盟出口較多的主要是船舶、鋼鐵、針織服裝、陶瓷制品、家具及原輔材料等。而從東盟