怎樣概括段落大意2018年職稱英語考試試題衛(wèi)生類概括大意課堂練習(xí)15 The Making of a Suess Story 1 IKEA is the worlds largest furniture retailer, and man behind it is Ingvar Kamprad, one of the worlds most suessful entrepreneurs . Born in Sweden in 1926 , Kamprad was a natural businessman. As a child , he enjoyed selling things and made small profits from selling matches ,seeds ,and pencils in his munity .When Kamprad was 17, his father gave him some money as a reward for his good grades .Naturally he used it to start up a business-IKEA. 2 IKEAs name es from Kamprads initials (I.K.)and the place where he grew up (E and A). Today IKEA is known for its modern , minimalist furniture , but it was not a furniture pany in the beginning .Rather, IKEA sold all kind of miscellaneous goods ,Kamprads ware included anything that he could sell for profits at discounted prices ,including watches ,pens and stockings . 3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprads home. Initial sales were very encouraging , so Kamprad expanded the product line . Furniture was such a suessful aspect of the business that IKEA became solely a furniture pany in 1951. 4 In 1953 IKEA opend its first showroom in Almhult ,Sweden. IKEA is known today for its spacious stores with furniture in attractive settings ,but in the early 1950s ,people ordered from catalogues ,Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it . This led to increased sales and the pany continued to thrive .By 1955, IKEA was designing all its own furniture . 5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport . Kamprad was inspired .The man had given him a great idea :flat packaging . Flat packaging would mean lower shipping costs for IKEA and lower prices for customers .IKEA tried it and sales soared . The problem was that people had to assemble furniture themselves ,but over time ,evem this grew into an advantage for IKEA . Nowadays ,IKEA is often seen as having connotations of self-sufficiency .This image has done wonders for the pany ,leading to better sales and continued expansion. 6 Today there are over 200 stores in 32 countries .Amazingly ,Ingvar Kamprad has managed to keep IKEA a privately-help pany .In xx he was named the worlds richest man , He currently lives in Switzerland and is retied from the day-to-day operations of IKEA. IKEA itself , though ,just keeps on growing. 1. Paragraph 2 _. 2. Paragraph 3 _. 3. Paragraph 4 _. 4. Paragraph 5 _. A. Ingvar Kamprad a born businessman B. Suess brought by the introduction of showrooms C. The origin of IKEA D. Specialization in selling furniture E. Flat packaging a feature of IKEA F. World-wide expansion of IKEA 5. Even when he was only a child, _. 6. _, and years later became a big pany specialized in manufacturing and selling of furniture. 7. Customers liked the idea of IKEAs showrooms because _. 8. As flat packaging saves money for both IKEA and the customers, _. A. IKEA began as a small store selling all kinds of cheap things. B. it is highly weled by both C. Ingvar Kamprad showed interest in and talent for doing business. D. he lives happily in retirement E. here they can see and try the furniture they are going to buy. F. Ingvar suessfully manages the pany all by himself 答案與題解： C第二介紹了 IKEA這個店名的以及它剛開始的時候是一家什么樣的小雜貨店。 D第三段講了 IKEA通過郵購方式銷售自己設(shè)計、自己制造的家具，業(yè)績喜人，從而擴大生 產(chǎn)線，專事家具產(chǎn)銷。 B 13年IKEA弓丨入展示廳的做法得到很好的反響，銷售大大增加。 E Kamprad從別人拆卸家具中得到啟發(fā)，于是試行