【電商運(yùn)營(yíng)總監(jiān)必備】電子商務(wù)網(wǎng)店運(yùn)營(yíng)分析要點(diǎn)1（ECOMMERCEOPERATIONSDIRECTORESSENTIALECOMMERCESHOPOPERATIONANALYSISPOINTS1）ANALYSISOFECOMMERCESHOPOPERATION20107CATALOGECOMMERCESHOPOPERATIONANALYSIS,11UNDERSTANDTHEBASICSITUATIONOFTHEDAILYOPERATIONOFTHESHOP,3THECOREANALYSISOFSHOPOPERATORS,3SHOPOPERATIONBASISANALYSIS,32ACOMPREHENSIVEANALYSISOFTHEDETAILSFOUNDINTHEOPERATION4THETRENDANALYSISOFWEEKLYOPERATINGINDICATORS,THEANALYSISOF,4MONITORTHECHANGEOFTRAFFICFLOWATDIFFERENTTIMES,4TOUNDERSTANDTHEDISTRIBUTIONOFTRAFFICINTHESHOP,4ANALYSISOFPAGECONTENT,LOOKINGFORHOTSPOTSONLINESHOP4TOOBSERVETHEQUALITYOFDIFFERENTSOURCES,5TOUNDERSTANDTHEOVERALLFLOW,WESHOULDPAYMOREATTENTIONTOTHEFLOWOFPAIDPROCUREMENT,THEFLOWOF,5KEYWORDANALYSISWITHSEARCHENGINES,MININGHIGHCONVERSIONKEYWORDS5TOTHEMEMBERCUSTOMERALONECARRIESONTHEEXPENSEANALYSIS,53OPTIMIZETHEONLINESHOP,STEADILYIMPROVETHEOPERATIONEFFECT,6INSIDETHEKEYWORDSSEARCHOPTIMIZATION,EXPLOREPROFITABLEGOODS,6THEUSEOFVISITORSDISTRIBUTIONMEMBERBEHAVIORINDICATORS,TOSEIZEMOREPOTENTIALCUSTOMERS,IMPROVETHECONVERSIONRATEOFVISITORS6MONITORINGTHEEFFECTOFPROMOTIONALACTIVITIES6TRACKINGTHETRANSFORMATIONOFMAILMARKETING,IMPROVETHEEFFECTOFMAILMARKETING6TIMEPERIODANALYSISSALESTRANSFORMATIONINDEX,CHOOSETHERIGHTTIMEFORADVERTISING,74KEYPOINTSINTHEOPERATIONOFTHESHOP,8WITHDRAWALRATE,8JUMPOUTRATE8INTOTHESHOPPINGCART8CONVERSION,8MANYECOMMERCEINTHEFORMULATIONOFECOMMERCEOVERALLSTRATEGY,BUILDASHOPPINGENVIRONMENT,UPDATETHELINEOFTHEIROWNCOMMODITYINFORMATION,OFTENFEELTOTHEPOINTWHATSNEXTADVERTISINGTOBUYTRAFFICWHERESHOULDIADVERTISEDOPROMOTIONSNOBODYHASBOUGHTITYETISITMEANINGFULTOPROMOTESALESPRICEREDUCTIONITHASNTSTARTEDSELLINGYETISITCHEAPERWITHTHERISINGTIDEOFELECTRONICCOMMERCE,MANYNEWBUSINESSFEELLOSTINTHETIDEANDTIDEINTOEXPERIENCEDNONGCHAO,THOSEEXPERIENCEDOLDELECTRICITYSUPPLIERSALSOFEELTHEPRESSUREOFENTERPRISEGROWTHINTHEINCREASINGLYFIERCECOMPETITIONENVIRONMENTOPTIMIZEPROCESS,REDUCECOST,RAISEINCREASEEFFICIENCY,REDUCELOSS,INCREASESALES,IMPROVECUSTOMERSATISFACTION,REDUCETHERATEOFRETURNEACHOPERATIONLINKPUTFORWARDNEWCHALLENGES,HOWSHOULDTHATBEDONEANDEVERYASPECTOFTHEOPERATIONOFTHEELECTRICITYSUPPLIEROPTIMIZATION,ISNOTLAZY,NEEDTOCONTINUETOPAYATTENTIONTOANALYSISOFANNUAL,MONTHLY,OREVENWEEKLY,DAILYONLINESHOPOPERATIONDATA,THROUGHTHEANALYSISOFEACHNODEOFTHESHOPOPERATION,GRADUALLYESTABLISHEDTHEOVERALLB2COPERATINGSYSTEMMODEL,REPEATEDTRIALANDERROR,CONSTANTLYTUNING,INORDERTOFINDPROBLEMS,SOLVEPROBLEMSINTHEPROCESS,ANDGRADUALLYMAKETHEOPERATIONSTEADILYTHISARTICLEISBASEDONTHEDAILYOPERATIONOFTHEELECTRICITYSUPPLIERTHEBASICPOINTSANDIMPORTANTASPECTSOFTHECAMPAREINTRODUCED,BASICDATAANALYSISMETHODSAREINTRODUCED,ANDSOMEPRACTICALEXAMPLESAREGIVENTOEXPLAINTHEOPERATIONOFTHEELECTRICITYSUPPLIERWHICHDIMENSIONS,THROUGHWHICHDATAINDICATORSTOSUPPORTTHEPROFOUNDUNDERSTANDINGOFONLINESHOPOPERATIONSTATUS,ANDHOWTOOPTIMIZETHEOPERATIONOFEACHLINKOFTHESHOP1UNDERSTANDTHEBASICSITUATIONOFDAILYOPERATIONOFTHESHOPTHECOREANALYSISOFONLINESHOPOPERATIONINTHEPROCESSOFONLINESTOREOPERATION,THEREARESOMEDAILYKEYINDICATORSDIRECTLYREFLECTTHEEFFECTOFONLINESHOPOPERATIONTHEUSEOFONLINESHOPASTHEENTITYSHOPFLOW,BROWSINGNUMBER1,ACCESSNUMBER2,REFLECTINGTHEPOPULARITYOFTHESHOP,INDEPENDENTVISITORS3CANBASICALLYREFLECTSTHENUMBEROFREALVISITSTOTHESHOP,ANDTHEAVERAGEACCESSTO4OFTHEPAGEREFLECTSTHEINTERESTOFVISITORSTOTHESHOP1BROWSENUMBERTHETOTALNUMBEROFPAGESVISITEDBYINDEPENDENTVISITORSDURINGASTATISTICALPERIOD2ACCESSNUMBERSTHESUMOFTHENUMBEROFINDEPENDENTVISITORSACCESSINGASTATISTICALOBJECTWITHINASTATISTICALPERIOD3INDEPENDENTVISITORSTHETOTALNUMBEROFNONREPEATINGVISITORSACCESSINGASTATISTICALOBJECTWITHINASTATISTICALPERIODREFERSTOTHEUSERINACERTAINPERIODOFTIME,SUCHASANATURALDAYACCESSTOTHENETWORKUSERSOFASTATION,REGARDLESSOFTHENUMBEROFVISITS,AREONLYCOUNTEDASANINDEPENDENTVISITORSO,INDEPENDENTVISITORSDIRECTATTENTIONTOTHEREALNUMBEROFWEBSITES4AVERAGEACCESSPAGESTHEAVERAGENUMBEROFPAGESVISITEDPERVISIT5ORDERQUANTITYTHETOTALNUMBEROFORDERSCOMPLETEDBYVISITORSINASTATISTICALPERIOD6TOTALORDERSTHESUMOFORDERSCOMPLETEDBYVISITORSWITHINASTATISTICALPERIOD7AVERAGEUNITPRICEINASTATISTICALPERIOD,ACCESSTOTHEAVERAGEAVERAGEAMOUNTOFORDERSONLINE8CONVERSIONTHERATIOOFTHENUMBEROFVISITSTOTHESITETOTHENUMBEROFVISITSINTHEFINALPURCHASETHEOPERATIONOFTHESHOPHOWMUCHACTUALREVENUECANBEBROUGHTBYTHEONLINESHOP,THROUGHORDERS5,TOTALORDERS6,THEAVERAGEUNITPRICEOF7CANBESEENTHECONVERSIONRATEOFORDERSREFLECTS8OFTHECURRENTONLINESHOPMARKETINGCAPABILITIESTHEOPERATIONDEPARTMENTMAKESADJUSTMENTSTOAPRODUCTORMARKETINGACTIVITIES,WHICHWILLAFFECTTHECHANGESOFTHESEINDICATORS,IFNOTIMPROVED,EXPLAINEDMETHODSHAVEPROBLEMSORTHEREAREOTHERREASONSINGENERAL,WENEEDTOKEEPTRACKOFTHESECOREMETRICSWEEKLYISTHEBESTCONTRASTWAY,COLLECTDAILYDATA,USERORDERSANDPAYMENTSMAYNOTBETHESAMEDAY,BUTTHEDATAOFAWEEKISRELATIVELYACCURATE,WEHAVEAWEEKCOMPAREDWITHTHEDATAOFTHEPREVIOUSWEEK,WECANCLEARLYSEETHECHANGESOFTHEOPERATINGINDEXAFTERTHEADJUSTMENTOFTHESHOP,SOASTOGUIDETHETRANSPORTATIONTHEINTERNALWORKOFTHEBATTALION,SUCHASPRODUCTGUIDANCE,PRICINGSTRATEGY,PROMOTIONSTRATEGY,MAILSTRATEGY,ETCTHESEINDICATORSARETHECOREI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