1、PRESENTED BY ROWLING, MANDY, AND TERRYIN ASSOCIATION WITH NICKY, VICKY, ELVIRA, FANNY, AND JOYCEDecember 19, 2016PLANNINGORGANZINGLEADINGGrowth StrategyNonprogrammed DecisionCompetitive Strategy 1993 Creating Domestic Topping Software EnterpriseWinMate 4.0RichWin4.2RichWin97Talents bring-inTech-syst

2、ems bring-in SRSNET 1996SINA 1998Sports ForumGames ForumTourism Forum 1996 Marching Toward Internet 1999.4.171999.4.17新浪網(wǎng)名人訪談開通在即，在新浪網(wǎng)名人訪談開通在即，在新浪網(wǎng)直播間新浪網(wǎng)直播間里著名導演張藝謀里著名導演張藝謀與網(wǎng)友暢談他的新片與網(wǎng)友暢談他的新片一個都不能少一個都不能少。1999.9.11999.9.19 9月月1 1日，一個以面向全球各類投資者，提供實時金融、商貿(mào)信日，一個以面向全球各類投資者，提供實時金融、商貿(mào)信息服務(wù)的新頻道息服務(wù)的新頻道 新浪財經(jīng)新浪財經(jīng)

3、 以全新的面貌閃亮登場。以全新的面貌閃亮登場。1999.9.131999.9.13新浪網(wǎng)生活空間推出全國新浪網(wǎng)生活空間推出全國酒店酒店預定預定1999.9.161999.9.16新浪網(wǎng)生活頻道推出全國新浪網(wǎng)生活頻道推出全國電子地圖電子地圖查詢查詢1999.9.221999.9.22新浪網(wǎng)新聞中心推出新浪網(wǎng)新聞中心推出地方新聞地方新聞GROWTH STRATEGYFollow me, little birdie! 1999.11.1 1999.11.1 新浪電商新浪電商正式開業(yè)正式開業(yè) 1999.11.17 1999.11.17 新新浪搜索引擎推出浪搜索引擎推出新浪新浪搜索搜索 1999.11.

4、22 1999.11.22 新新浪生活空間浪生活空間機票預訂機票預訂服務(wù)服務(wù)開通開通 1999.11.26 1999.11.26 新新浪生活空間浪生活空間娛樂欄目娛樂欄目發(fā)布發(fā)布1999.11.261999.11.26國內(nèi)足壇、國際國內(nèi)足壇、國際足壇欄目足壇欄目改版改版，國際國際開辟了五大聯(lián)賽：意甲、英超、德甲、西甲、法甲開辟了五大聯(lián)賽：意甲、英超、德甲、西甲、法甲專欄專欄2000.4.142000.4.14新新浪網(wǎng)正式申請在美國浪網(wǎng)正式申請在美國NASDAQNASDAQ上市上市 2004.06.14 2004.06.14 新浪新浪免費郵箱免費郵箱全面擴容全面擴容 2005.06.30 200

5、5.06.30 新新浪正式推出自主研發(fā)浪正式推出自主研發(fā)搜索引擎搜索引擎“愛問愛問” 2005.9.8 2005.9.8 新新浪推出浪推出新浪博新浪博客客 2006.12.6 2006.12.6 新新浪推出浪推出新浪播新浪播客客 2009.8.14 2009.8.14 新新浪推出浪推出新浪微新浪微博博 2013.9.19 2013.9.19 新新浪推出浪推出移動支付移動支付 2014.4.17 2014.4.17 新新浪浪微博微博在美國在美國NASDAQNASDAQ上市上市COMPETITIVE STRATEGY年份年份最高職權(quán)管理人員最高職權(quán)管理人員職位職位1999王志東CEO2001.6茅

6、道臨CEO2001.9吳征董事、聯(lián)席主席2003.5汪延CEO2003.9段永基董事會聯(lián)席董事長2005.3陳天橋最大股東2006.5至今曹國偉CEONon-programmed Decision$180 millionInvestment Co. of SinaBritish Virgin Is.9.84%9.65%6.79%Major ShareholdersT. Rowe Price Associates, Inc.BlackRock, Inc.OppenheimerFunds, Inc.9.41%3.20%1.40%Shareholding Structure after Chaos

7、Purchase of SharesNew-Wave Investment Holding Company LimitedT. Rowe Price Associates, Inc.BlackRock, Inc.Six Key Elements in Organizational Six Key Elements in Organizational Design of SinaDesign of SinaFormalizationCentralization&DecentralizationSpan of ControlAuthority & ResponsibilityDep

8、artmentalizationWork SpecializationStructureWork SpecializationWork SpecializationCharles ChaoCEOHerman YuCFOHong DuCOOTong Chenexecutive VP chief editorJianglei WeiSenior VPFunctional DepartmentalizationFunctional DepartmentalizationProduct Product Departmentalization Departmentalization Five Major

9、 BusinessSina NetworkSina MobileSina CommunitySina Enterprise ServicesSina E-commerceAccording to various customer groups, sina sets up different business channels.u 科技頻道 Technology Channelu 財經(jīng)頻道 Finance Channelu 汽車頻道 Car Channelu 房產(chǎn)頻道 House Channelu 游戲頻道 Game Channelu 女性頻道 Women Channelu 新浪讀書 Sina

10、Readingu 新浪旅游 Sina Travelingu 新浪視頻 Sina VideoCustomer DepartmentalizationCustomer DepartmentalizationGeographic Geographic DepartmentalizationDepartmentalizationAuthority and ResponsibilitySpan of control & Centralization-Span of control & Centralization-DecentralizationDecentralization Sett

11、ing the goal Implementation of the goal Judging capability of employeesFormalizationFormalizationu Conflicts of interestu Comply with lawu Company reportsu Report illegal and violated behaviorsu Obey the rules Organizational StructureOrganizational Structure創(chuàng)立之初：“世界在你眼中”。創(chuàng)業(yè)之中：“你的網(wǎng)上新世界”。發(fā)展階段：“奔騰不息”。領(lǐng)

12、先地位：“一切由你開始”。Organizational CultureOrganizational CultureLeadingMotivating and Rewarding EmployeesLeadershipMaslows Hierarchy of Needs TheoryEsteemSocialSafetyPhysiologicalSelf-actualisationEsteemSocialSafetyPhysiologicalSelf-ActualisationClubs Birthday partiesTrainingAnnual PartiesCoachingAwardsYea

13、r-end BonusesMedalsKPIs (Key Performance Indicators)CEOs & Presidents of Sina1999.03 - 1999.09: Jim Sha 沙正治沙正治1999.09 - 2001.06: Wang Zhidong 王志東王志東2001.06 - 2003.05: Mao Daolin 茅道臨茅道臨2003.05 - 2006.05: Wang Yan 汪延汪延2006.05 - present: Charles Chao 曹國偉曹國偉Fudan UniversityUniversity of Texas at Aus

14、tinUniversity of Oklahoma Pricewaterhouse CoopersWhat Traits Does Charles Chao Have? “我覺得，能否成為領(lǐng)導的關(guān)鍵是他能不能做決策、敢不敢做決策。有時候他的決策不一定是對的，但他必須在必要時做出決策，這是對一個人真正的領(lǐng)導能力的考驗?！?新浪首席執(zhí)行官兼總裁曹國偉在2009年中國企業(yè)領(lǐng)袖年會上對如何培養(yǎng)領(lǐng)導力的闡述14 August, 2009Nov. 2005Mar. 2008Apr. 2005Apr. 2005Baidu 空間July ,2006Social Networking SitesSocial M

15、ediaBusiness savvyAssertivenessVisionIntelligenceChaos Leadership An acquisition in which the acquiring group is led by the companys own management and executives.Takeover收購Led by outside investorsMBO管理層收購 Led by its own management MBO (Management Buy-Outs): Chaos Leadership SinaMajor ShareholdersSi

16、gned $180 million debt financing (債務(wù)融資) from investment fund companies (投資基金公司)9.84%ManagersAll directors and executive officers as a group3.1%T. Rowe Price Associates, Inc.BlackRock, Inc.OppenheimerFunds, Inc.9.65%6.79%Chaos Leadership Managers9.41%3.1%A transactional leader(moneypower)SinaMajor Shareholders3.2%9.84%Path-goal model: , ? Supportive? Participative? Achievement-oriented?Leader behaviour: ? Pa