1、Text A Publishing: an Intellectual and Culture Endeavor or a Business Enterprise?Text B Publishing and the Intellectual System優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingText A Publishing: an Intellectual and Culture Endeavor or a Business Enterprise?Part 1: 1st paragraphPart 2: 2-6 paragraphPart 3:

2、 7-8 paragraph 7-8 paragraph優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingLearning objectivesThis essay is adapted from the book News Reporting and Writing by Melvin Mencher. The purpose of this book is to teach the skills necessary for a variety of media work. One as a journalist would like to make t

3、he determinants of news, and this essay can help you know how to choose events that are newsworthiness. So, after studying this unit you should:優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingKnow some important definitions of news.Be familiar with the Understand the relationship between social developm

4、ent and news choice.Understand the relationship between audience and the media.Possess the basis for developing good news choice skills.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingPart 1: 1st paragraphNew words and expressionsKey terms and expressionsQuestions on part 1優(yōu)秀英語課件Unit1IntroductionaPanora

5、maofPublishingNew words and expressions1. panorama 英 pnr:m 美 pnrmn. 1.全景畫, 全景照片2.全景 count 1 : a full and wide view of something usually singular You can see a panorama of the entire bay from here. 2 : a way of showing or telling something that includes a lot of information and covers many topics : a

6、 thorough presentation of a subject usually singular The book presents a panorama =overview of immigration in America.A panorama of American literature. 對美國文學的綜合評述 a Panorama of Publishing 出版業(yè)概況優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing2. endeavor 英 endev 美 ndv n. 1.努力, 盡力. earnest and conscientio

7、us activity intended to do or accomplish something; a vain endeavor徒勞 Let us thank ourselves for our endeavor. 讓我們感謝自己所付出的全部努力。2.事業(yè) a purposeful or industrious undertaking (especially one that requires effort or boldness)He had doubts about the whole endeavor (enterprise).Is book publishing solely a

8、n intellectual and cultural endeavor? 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing3. intriguing英 ntri:g adj. 非常有趣的；引人入勝的；神秘的extremely interesting : fascinating an intriguing idea/person/question1.an intriguing smile 動人的微笑2.It all sounds very intriguing. 這些聽起來都很有趣。 3.a most intriguing piece of news 最

9、引人興趣的消息 A review of the published literature on the US book industry reveals an intriguing dichotomy.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing 4. dichotomy 英 daktmi: 美 daktmin. 一分成二,對分 count formal : a difference between two opposite things : a division into two opposite groups Her essay discusse

10、s the dichotomy between good and evil in the authors novels.A review of the published literature on the US book industry reveals an intriguing dichotomy.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing5. splinter英 splnt 美 splntvt. & vi. 1.木頭、玻璃、石頭等（使）裂成碎片 vi. 1.團體分裂；分離出來1.The windscreen cracked but did

11、not splinter. 擋風玻璃裂了, 但沒碎. 2.They left the party and formed a splinter group. 他們離開了該黨，另外組織了一個小派別。 This debate has splintered the U.S. book community ever since the first book appeared in this nation more than 360 years ago.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing6.literature 英 litrit 美 ltrtr, -t

12、 n. 1.文學, 文學作品2.文獻, 圖書資料1.medical literature 醫(yī)學文獻2.patent literature 專利文獻3.biographical literature 傳記文學A review of the published literature on the US book industry reveals an intriguing dichotomy. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingKey terms and expressionspublish英 pbli 美 pblvt. & vi. 1.出版,

13、發(fā)行2.發(fā)表（作品）；使（作品）出版3.(在報刊）發(fā)表，刊登，登載 4.（在互聯(lián)網(wǎng)上）發(fā)表，公布1 + obj : to prepare and produce (a book, magazine, etc.) for sale Its a small company that only publishes about four books a year. The university press publishes academic titles. The newspaper is published daily. 2 : to have something you wrote includ

14、ed in a book, magazine, newspaper, etc. no obj There is a lot of pressure for professors to publish regularly. + obj He has not published anything for a long time. 3 + obj : to include (an article, letter, photograph, etc.) in a magazine or newspaper The magazine published two of my stories. 優(yōu)秀英語課件U

15、nit1IntroductionaPanoramaofPublishingPublishingpbl n.1.出版(業(yè))2.出版社noncount : the business of producing books, magazines, etc., to sell to the public He was hoping to get a job in publishing after college. Her sister works for a well-known publishing company/house.1.publishing supervisor 督印人2.publishi

16、ng house 書局3.online publishing 網(wǎng)絡出版4.publishing undertaking 出版事業(yè)優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing5.publishing in Malaysia 馬來西亞出版業(yè)6.Archives Publishing House 檔案出版社7.publishing in Denmark 丹麥出版業(yè)8.Publishing is flourishing. 出版事業(yè)繁榮發(fā)展。a Panorama of Publishing 出版業(yè)概況book industry 圖書出版業(yè)book commun

17、ity書業(yè)團體優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingQuestions on part 11.what are the main viewpoints on publishing in the Untied states?2.when did the first book appear in the Untied states?優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingPart2: 2-6 paragraphNew words and expressionsKey terms and express

18、ionsKey Structures and language usagesQuestions on part 2優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingNew words and expressions1. eclectic英 klektk 美 klktkadj. (人)兼收并蓄的;(方法、思想等)折中的;從不同來源選輯的; 不拘一格的 including things taken from many different sources The collection includes an eclectic mix of historical

19、artifacts. a person with eclectic tastes =a person who likes many different kinds of thingsBooks also respond to the eclectic entertainment needs of the US population.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing 2. anoint nntvt. 1.用油軟膏涂抹2.(宗教儀式上)抹油使神圣化3.(如奉圣意般地)選定；指定 + obj 1 : to put oil on (someone

20、) as part of a religious ceremony The priest anointed them (with oil). 2 : to officially or formally choose (someone) to do or to be something He anointed =named, designated her his successor. Publishers and editors “anoint” individuals with a mystical “holy oil” that transforms writers into publish

21、ed authors.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing3. intimately英 ntmtl 美 ntmtladv. 1.熟悉地;親密地,親切地2.私下地,秘密地3.諳熟地;詳盡地The problem is intimately connected with/to our culture. intimately familiar with the experience Diet and health are intimately =very closely related. She knows the city intimately.

22、 =very wellFollowing this line of thought, books are deemed to be “special” because they allow the reader to deal intimately with a complex array of ideas and issues.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing4. terminal英 t:minl 美 tmnl n. 1.航空站；航空終點站 2.（火車、公共汽車或船的）終點站W(wǎng)here is the air terminal? 候機室在

23、哪里？The terminal was constructed of reinforced concrete. 這個終點站是用鋼筋水泥建造的。Books and information must be made available to all citizens through the existing channels of distribution (i.e. bookstores, the mail, book racks at convenience stores and terminals, etc.) and the highly prized library system.優(yōu)秀英

24、語課件Unit1IntroductionaPanoramaofPublishing5. ascertain英 stein 美 sten vt. 弄清, 確定, 查明Can you ascertain who he is? 你能否查明他是何許人?I ascertain that he was murdered .我確定他是被謀殺的。 The cultural mission school of thought perceives publishers and editors as gatekeepers, ascertaining what is important enough to see

25、the light of day as a book or legitimizing ideas or theories. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing6. legitimize英 liditimaiz 美 ldtmaz vt. 使合法, 給以合法地位to make legitimate Around 2,200 years ago, Han dynasty founder Liu Bang grudgingly accepted Confucianism to legitimize his authority, and then c

26、hanged it so it better resembled his preferred philosophy, Legalism. 大約2200年前，漢朝始祖劉邦就曾經(jīng)勉為其難地接受了儒教來合法化他的權威，后又改之以更好地為他所崇尚的價值觀服務，就是法家學說.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingKey terms and expressionsdistribution英 distribju:n 美 dstrbjun n.分配,分布;n.經(jīng)銷，發(fā)行the commercial activity of transporting and se

27、lling goods from a producer to a consumerbook distribution agency 圖書發(fā)行機構Foreign languages Publishing and Distribution Administration外文出版發(fā)行事業(yè)局postal distribution of newspapers and periodicals郵政報刊發(fā)行Books and information must be made available to all citizens through the existing channels of distributi

28、on and the highly prized library system. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingbook rack 書架publishern. 出版者;出版商;出版社 one of the countrys biggest book publishers該國最大的圖書出版商之一Hes writing a history of the town for a local publisher.他正為當?shù)氐囊患页霭嫔缱珜懺撴?zhèn)的歷史。My book was turned down by eight publishers.有八家出版

29、社拒絕出版我的書。editor n. 1.編輯, 編者, 校訂者 He got a job as editor of a trade journal.他找到了一份當商業(yè)雜志編輯的工作。2.（影片、廣播電視節(jié)目的）剪輯員，剪接師 3. （廣播電視節(jié)目的）記者，編輯 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingKey Structures and language usagesBooks play an important role and, in many instances, a crucial one in the intellectual, cu

30、ltural, and educational life of the United States, and they are not perceived as a commodity the way coffee, orange juice, and television sets are.play an important role 起重要作用 1.Clow play an important role in a circus. 小丑在馬戲團起著重要作用。2. I hear that he will play an important role in the TV play. 我聽說他將在

31、那部電視劇里扮演一個重要角色。優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishinga commodity the way coffee, orange juice, and television sets are.像咖啡、橘子汁和電視機那樣的商品The way something be 像樣的That the way it is. 就是這么回事。Thats the way the culture is here. 這里的文化就是這個樣子。Thats the way the ball bounces. 命中注定，有什么辦法。優(yōu)秀英語課件Unit1Introdu

32、ctionaPanoramaofPublishingFollowing this line of thought, books are deemed to be “special” because they allow the reader to deal intimately with a complex array of ideas and issues. this line of 這種，這樣的1.We specialize in this line of business. 我們專門經(jīng)營此項服務。2.This line of conduct seems advisable to me.

33、這一行動方針對我來說似乎是很可取的。3.Do I have a future in this line of work? 干這一行我有前途嗎？優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingdeal intimately with 應付，處理1.deal with complicated situations 應付復雜局面2.deal with a problem 處理問題3.deal with the cards 發(fā)牌4.How to deal with depression? 如何緩解抑郁癥？5.My secretary deal with visi

34、tor. 我的秘書接待來訪者。優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingThe cultural mission school of thought perceives publishers and editors as gatekeepers, ascertaining what is important enough to see the light of day as a book or legitimizing ideas or theories. see the light of day 誕生,出世;(書籍)問世 1.The fresco

35、 figures in mud and charcoal will after all see the light of day and shine once again sometime in future! 壁畫上這些涂炭的生靈終將重見天日和再放光彩！2.A dark and brooding creature, it mindlessly destroys without care, and most who attempt to combat it never see the light of day again. 這個黑暗并嗜血的生物，從來就不知道什么叫做手下留情，任何試圖與它戰(zhàn)斗的

36、人都再看不到明天的太陽。優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingQuestions on part 21.Why would a clear majority readers think that book is a cultural object?2.What is the difference between printed book and other media (such as TV and Radio)?3.What important role do you think can play by books and by publis

37、hers?優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingPart 3: 7-8 paragraphNew words and expressionsKey terms and expressionsLanguage pointsQuestions on part 3優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingNew words and expressions1. subsidize英 sbsidaiz 美 sbsdaz vt.給津貼或補貼; 資助或補助+ obj : to help someone or so

38、mething pay for the costs of (something) She feels that private businesses should not be subsidized by taxpayers. subsidized: .heavily subsidized prices for housing, bread, and meat.給予了優(yōu)厚補貼的住房、面包和肉的價格Yet should books and information be “free” or available at subsidized or below-market prices while o

39、il, computers and finished clothing garments (many of which are produced in NICs) are available at prices determined by Adam Smiths “invisible hand” of the marketplace?優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishing2. constituency 英 knsttu:nsi: 美 knsttunsi n. (政客或政黨的)支持者, 贊助者count : a group of people w

40、ho support or who are likely to support a politician or political party Analysts say she has a good chance of being elected because she appeals to a broad constituency. =many different kinds of people like her and will vote for her A publisher or editor who neglects any of these three distinct const

41、ituencies fails his or her responsibilities. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingSpecialized words and expressionspublishing house 出版社，出版公司Synonym: publisher, publishing firm, publishing companyOne publishing house was closed down . 一家出版社被封閉了。 The publishing house has published five dictiona

42、ries . 這家出版社已“出版”了五部字典。 Lang Mans publishing house will publish a new book in next month . 朗曼出版社下月將出版一本新書。 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingLanguage pointsAlthough publishers and editors are deeply involved in the transmission of knowledge and perform invaluable gatekeeping functions, pub

43、lishing has been, is, and is likely to remain a business, although a business that supplies readers with printed or electronic books that educate, inform, and entertain. be likely to 可能; 傾向于; 很可能 Many jobs are likely to be lost. 就業(yè)機會可能會大量流失。He is not likely to be elected. 他不可能當選。優(yōu)秀英語課件Unit1Introduct

44、ionaPanoramaofPublishingQuestions on part 3Why did the author of this text think that “All of these sentiments are inherently true, although somewhat romantic. ”How do you understand “After all, the bottom line is that there is a bottom line.”? (what is the bottom line of publishers and editors?)Wha

45、t is your opinion about the character of publishing?優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingQuestions for critical thinking and discussionDo you agree with those minority individuals who insisted that books and information should be free? Why and why not?Watch the following movie and do you want

46、 to be an editor of press? Why and why not? 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingReview and exerciseRemember the new words and professional words of text A.Read aloud text A three times.Preview text B and text C.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingText B Publishing and the Intellectua

47、l SystemPart 1: 1-2 paragraphsPart 2: 3-5 paragraphsPart 3: 6-13 paragraphs優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingPart 1: 1-2 paragraphsNew words and expressionsProfessional words and expressionsLanguage pointsQuestion on part 1優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingNew words and expressio

48、nsassortment 英 s:tmnt 美 srtmnt n. 分類； 搭配； 花色品種； 混合物;各式各樣;五顏六色;什錦An assortment is a group of similar things that are of different sizes or colors or have different qualities. Synonym: mixtureYoull find a wide assortment of gifts in our shop.In some countries, the intellectual system is highly complex

49、 and includes a dense assortment of institutions and agencies with mass audiences.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingarrangement英 reindmnt 美 rendmnt 商定；約定；協(xié)議 An arrangement is an agreement that you make with someone to do something. The caves can be visited only by prior arrangement.這些洞穴只接受

50、預約參觀。transaction英 trnzkn 美 trnskn, -zk- n. 交易，業(yè)務，事務；A transaction is a piece of business, for example an act of buying or selling something. There is also an international aspect of the intellectual system that includes the import and export of books and other mass media, copyright arrangements, and

51、 transactions. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingbe limited to 被限制在.上The expenses should be limited to what you can really afford. 費用不應超出你們償還能力的限度。The noise of your radio must be limited to a level that we can all bear. 你收音機的音量必須控制在我們大家都以忍受的范圍內。In others, the system is limited to a small,

52、educated minority. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingProfessional words and expressionsprinting establishment印刷企業(yè)establishment企業(yè), 機構,大型機關，旅館 a public or private institution mass media大眾傳媒copyright英 kpirait 美 kpirat n. 版權，著作權 the legal right to be the only person who may print, copy, perfor

53、m, etc. a piece of original work, such as a book, a song or a computer program.She threatened legal action against the Sun for breach of copyright.她威脅說要對太陽報侵犯其著作權的行為采取法律措施。優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingQuestions on part 1Q1. please characterize(描述(人或物)的特性, 描繪)the intellectual system of

54、 china.Q2. what do we mean by publishing is only a small part of the international system?優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingPart 2: 3-5 paragraphNew words and expressionsProfessional words and expressionsLanguage pointsQuestions on part 2優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingNew word

55、s and expressionsmonopoly 英 mnpli 美 mnplin. 壟斷, 專賣, 專營服務； count : complete control of the entire supply of goods or of a service in a certain area or market The company has gained/acquired a (virtual/near) monopoly of/on/over the logging industry in this area.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublis

56、hingdiffusion英 dfju:n 美 dfjun n. 擴散； 擴散； 傳播； (文化等的)傳流 the process of diffusing; This diffusion of knowledge accelerated dramatically in recent decades. 近幾十年來，知識的傳播速度大大加快。Although books no longer hold a monopoly on cultural diffusion, they remain central to the development and distribution of knowled

57、ge.優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingancillary英 nsleri: 美 nslri adj. 輔助的； 補充的； 附屬的； 附加的Ancillary means additional to something else. Scientific development meant the growth of numerous professions ancillary to medicine.科技發(fā)展意味著許多醫(yī)學衍生職業(yè)的增長。Ancillary to books are journals and magazines.優(yōu)秀英語課件

58、Unit1IntroductionaPanoramaofPublishingProfessional words and expressions1. journal; magazine; periodicaljournal英 d:nl 美 dnln. (某學科或專業(yè)的）雜志, 期刊a magazine that reports on things of special interest to a particular group of people an academic/scholarly journal a medical journal often used in titles the

59、Journal of the American Medical AssociationAll our results are published in scientific journals.我們的研究結果全都發(fā)表在科學刊物上了。優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingmagazine英 mzi:n 美 mzin, mzin n.雜志, 期刊 a type of thin book with a paper cover that contains stories, essays, pictures, etc., and that is usual

60、ly published every week or month, and often on a particular topic a literary/fashion magazine a magazine rack She subscribes to several gardening magazines. 優(yōu)秀英語課件Unit1IntroductionaPanoramaofPublishingperiodical英 piridikl 美 pridkl n. N-COUNT 可數(shù)名詞（尤指學術）期刊 Periodicals are magazines, especially serious