1、食品處銷售經(jīng)營(yíng)分析取值時(shí)間2011.3.172011.5.16世紀(jì)聯(lián)華建德新安東路店食品處食品處現(xiàn)狀 分析提綱整體銷售分析聯(lián)營(yíng)供應(yīng)商銷售分析重點(diǎn)類別銷售分析重點(diǎn)供應(yīng)商銷售分析不足之處及下階段工作重點(diǎn)1、整體銷售情況分析部門銷售額零售額批發(fā)額銷售額占比食品處4795747.39 4779131.46 16615.93 17.63%生鮮處7978715.39 7976476.89 2238.50 29.33%百貨一處4360552.65 4239030.25 121522.40 16.03%百貨二處5735715.27 5681916.67 53798.60 21.08%招商課4332145.00

2、 4332145.00 0.00 15.93%門店27202875.70 27008700.27 194175.43 100.00% 3.17至5.16日門店整體銷售額為2720.29萬(wàn)元，食品處銷售額為479.57萬(wàn)元，占門店銷售額占比為17.63%。食品處銷售占門店銷售占比較低。1、具體銷售情況分析部門銷售額零售額批發(fā)額銷售額占比41招商課43321454332145015.93%21日配課3130952.823130952.82011.51%11食品一課2586882.722580217.196665.539.51%31洗化課2573870.572472475.67101394.99.4

3、6%21蔬果課2309096.632309096.6308.49%11食品二課2208864.672198914.279950.48.12%32國(guó)美1987866198786607.31%32家電課1920819.681888111.68327087.06%32家紡課1280202.241259111.6421090.64.71%31家百課1126571.151107395.6519175.54.14%21肉品課1022264.841022264.8403.76%31文體課660110.93659158.939522.43%21熟食課582507.47582507.4702.14%32服飾課5

4、46827.35546827.3502.01%21面包課489712.18487473.682238.51.80%21水產(chǎn)課444181.45444181.4501.63%門店27202875.727008700.27194175.43100.00%1、食品一課銷售額為258.69萬(wàn)元，銷售占門店銷售9.51%，銷售額排名部門第三。2、食品二課銷售額為220.89萬(wàn)元，銷售占門店銷售8.12%銷售額排名各部門第六。開業(yè)4天門店銷售走勢(shì)圖1、門店整體銷售經(jīng)過開店效應(yīng)后，銷售呈現(xiàn)平穩(wěn)發(fā)展的態(tài)勢(shì)。2、五一節(jié)期間銷售有明顯的增長(zhǎng)。3、門店銷售趨勢(shì)呈波狀圖，周末銷售與周一至周四比較有明顯上升。波峰與波谷

5、間差距較大。4、食品處銷售趨勢(shì)與門店趨勢(shì)吻合，呈波狀發(fā)展。建德市場(chǎng)受節(jié)假日影響較大。應(yīng)重點(diǎn)關(guān)注建德節(jié)假日市場(chǎng)。食品處銷售走勢(shì)圖1、從圖中可以發(fā)現(xiàn)開業(yè)后4天，食品處銷售急劇下滑，與門店整體趨勢(shì)吻合。2、開業(yè)后四天，食品處銷售趨勢(shì)呈周期性發(fā)展，周末銷售呈明顯上升趨勢(shì)，周一到周四銷售較為平和。3、開業(yè)第一個(gè)月食品處共有8天銷售額超過10萬(wàn)元。食品處銷售走勢(shì)圖1、開業(yè)后第二個(gè)月食品處銷售額與第一個(gè)月銷售額比較有所下降，這與郵報(bào)活動(dòng)，及開店效應(yīng)有關(guān)。2、受五一節(jié)假日影響，食品處銷售在五一節(jié)假日銷售突破10萬(wàn)元。本月也只有2天銷售突破10元，這與開業(yè)第一個(gè)月比較有明顯下降。后期需關(guān)注食品處銷售。3、周末銷

6、售額與周一至周四銷售額有明顯的增長(zhǎng)，在抓銷售的同時(shí)需重點(diǎn)關(guān)注周末的銷售。整體周轉(zhuǎn)及動(dòng)銷率部門3月16日5月16日銷售單品數(shù)銷售額動(dòng)銷率周轉(zhuǎn)天單品數(shù)庫(kù)存金額單品數(shù)庫(kù)存金額食品一課51283323056.553213131232.12 43542586882.781.83%76.10 食品二課26952697027.327702129360.91 24582208864.788.74%66.64 食品處78236020083.780915260593.03 68124795747.484.19%71.74 1、食品處整體動(dòng)銷情況不是和理想，食品一課動(dòng)銷率為81.83%，食品二課周轉(zhuǎn)率為88.74%

7、，整體動(dòng)銷率為84.19%。2、食品處有1011個(gè)單品處于不動(dòng)銷狀態(tài)，后期需對(duì)不動(dòng)銷商品進(jìn)行篩選。3、食品處周轉(zhuǎn)天數(shù)偏高，超過食品最高周轉(zhuǎn)天60天,各課需對(duì)高庫(kù)存商品進(jìn)行處理，加快周轉(zhuǎn)。特別是食品一課，周轉(zhuǎn)超過76天。食品處各課銷售占比理貨組銷售數(shù)銷售額毛利額毛利率銷售額占比毛利額占比食品一課377991.81 2586882.72 247539.14 9.57%60.94%67.33%食品二課242313.16 2208864.67 120107.84 5.44%39.06%32.67%食品處620304.97 4795747.39 367646.98 7.67%100.00%100.00%

8、開店效應(yīng)銷售走勢(shì)對(duì)比1、從數(shù)據(jù)中可以看出進(jìn)過開店效應(yīng)后，食品處銷售趨勢(shì)與淳安店食品處銷售趨勢(shì)一致。2、淳安店每周銷售趨勢(shì)較平穩(wěn)，我食品處銷售趨勢(shì)較大，應(yīng)加強(qiáng)門店基礎(chǔ)管理，提升平時(shí)銷售。與淳安店對(duì)標(biāo)五一地效最高2、聯(lián)營(yíng)供應(yīng)商銷售分析地效最低代碼名稱品牌單品數(shù)銷售額銷售占聯(lián)營(yíng)銷售占比毛利額面積/地效/月00919|EC|浙江秋梅食品有限公司好川132590.95 36.99%4703.14 36.62 444.99 17488|EC|寧波百草世家醫(yī)藥有限公司同仁堂128037.26 31.82%4714.24 33.15 422.88 00042|EC|杭州昂立貿(mào)易有限公司天然元19850.00

9、11.18%1783.26 0.62 7943.55 00638浙江英特藥業(yè)有限責(zé)任公司英特16969.68 7.91%1295.25 32.90 105.92 11156|EC|杭州一達(dá)食品有限公司洋酒系列人頭馬15064.00 5.75%464.15 2.15 1177.67 21699|EC|杭州紐海斯生物科技有限公司賽普14105.00 4.66%877.14 0.62 3310.48 25680|EC|浙江天賜生態(tài)科技有限公司怡可11487.20 1.69%305.07 27.53 27.01 總計(jì)88104.09 100.00%14142.25 133.59 329.76 1、食品

10、處聯(lián)營(yíng)供應(yīng)商銷售總額為8.81萬(wàn)元，食品處整體銷售為479.57萬(wàn)元，聯(lián)營(yíng)銷售只占食品處銷售份額的1.84%，銷售占比較低。2、|EC|浙江天賜生態(tài)科技有限公司（25680）兩個(gè)月的銷售只有1487.2元，平均地效為27.01元/月，需及時(shí)聯(lián)系供應(yīng)商開展活動(dòng)，提升銷售。3、浙江英特藥業(yè)有限責(zé)任公司（00638）兩個(gè)月銷售與|EC|寧波百草世家醫(yī)藥有限公司（17488）相差2.1萬(wàn)元，平均地效相差316.96元/ 月。應(yīng)及時(shí)聯(lián)系供應(yīng)商開展活動(dòng)。大類銷售分析1、散裝食品動(dòng)銷情況較快，加強(qiáng)散裝商品管理，避免缺品。2、煙酒飲料動(dòng)銷較低只有65.72%，一方面受季節(jié)性影響，同時(shí)也應(yīng)加強(qiáng)商品賣場(chǎng)排面管理，

11、聯(lián)系供應(yīng)商照片促銷人員。3、干性食品銷售占食品處銷售額45.60%是所有大類銷售最好的類別，后續(xù)需繼續(xù)保持。大類代碼大類名稱庫(kù)存單品數(shù)銷售單品數(shù)銷售額動(dòng)銷率銷售占比100煙酒飲料1514995783445.5565.72%16.34%101休閑食品316528291377671.8289.38%28.73%102干性食品292225252186876.2686.41%45.60%103中西藥品816815563.4883.95%0.32%209散裝食品402388428955.4896.52%8.94%總計(jì)809168124795747.3984.19%100.00%大類銷售與淳安店對(duì)標(biāo)取值時(shí)

12、間2011.3.172011.5.16大類代碼大類名稱建德店淳安店銷售差額占比比差銷售額銷售占比銷售額銷售占比100煙酒飲料783445.5516.34%918491.3519.22%-135046-2.89%101休閑食品1377671.8228.73%1814817.237.98%-437145-9.25%102干性食品2186876.2645.60%1956335.640.94%2305414.66%食品處4795747.394778187.21、100大類 、101大類商品銷售額與銷售占比與淳安店比較相對(duì)較低。可見建德市場(chǎng)對(duì)于休閑食品以及煙酒飲料的需求相對(duì)較低。2、102大類商品銷售與

13、淳安店銷售比較，發(fā)現(xiàn)在銷售額和銷售占比都比淳安店高。中類銷售分析中類代碼中類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額銷售單品數(shù)銷售數(shù)銷售額銷售單品數(shù)銷售數(shù)銷售額1000軟性飲料43199302328381.2632371306223506.3210827996104874.94 1001啤酒58346823692.7842409427913.4916-626-4220.71 1002果酒145220767269.24153169266679.64-8515589.60 1003米酒73784426747.4162765728090.6211187-1343.21 1004烈酒174202

14、0106983.282502430180080.02-76-410-73096.74 1005香煙659824206005.005214455376480.5013-4631-170475.50 1006乳飲品49949524366.5826408415740.762354118625.82 1010餅干及膨化食品103389987494160.40702152158771926.19331-62171-277765.79 1011蜜餞糖果零食類1769146013877932.1011581793911039760.98611-33378-161828.88 1013禮品14120.2099

15、13130.04-8-87-3009.84 1020沖飲食品68821949407991.5762630247491516.3062-8298-83524.73 1021速食米面31547556205873.7924733013154418.99681454351454.80 1022調(diào)味品53665132229036.0743543310179188.171012182249847.90 1023糧油雜糧45623582990366.3832517161695931.691316421294434.69 1024罐頭食品29940059223834.8526533109150011.5434

16、695073823.31 1025營(yíng)養(yǎng)品2312380129773.602406155285268.88-9-3775-155495.28 總計(jì)68126203054795747.3949326864444778187.231880-6613917560.16 取值時(shí)間2011.3.172011.5.16香煙17萬(wàn)差額100大類銷售對(duì)標(biāo)商品單價(jià)較低中類代碼中類名稱建德店淳安店銷售額差額銷售數(shù)差額銷售額銷售數(shù)銷售數(shù)銷售額1000軟性飲料328381.26 99302223506.32 71306104874.94 279961001啤酒23692.78 346827913.49 4094-422

17、0.71 -6261002果酒67269.24 220766679.64 1692589.60 5151003米酒26747.41 784428090.62 7657-1343.21 1871004烈酒106983.28 2020180080.02 2430-73096.74 -4101005香煙206005.00 9824376480.50 14455-170475.50 -46311006乳飲品24366.58 949515740.76 40848625.82 5411總計(jì)783445.55 134160.00 918491.35 105718.00 -135045.80 28442取值時(shí)

18、間2011.3.172011.5.161000類銷售分析子類代碼子類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額100000可樂24382416752.1120338112484.8544434267.26100001加味汽水28455919653.0432504921888.16-4-490-2235.12100002其它汽水88627080.6353492502.2235134578.41100010蔬菜汁464399.402106565.302-42-165.90100011橙汁40835837235.9932473727347.2683621988

19、8.73100012蘋果汁99244633.9578113934.462113699.49100013濃縮果汁650653.901985.50541568.40100014其它果汁7838192106351.60491090336403.60292728969948.00100015桃汁820154706.52838837076.090-1868-2369.57100016葡萄汁1920146048.001532767942.304-1262-1894.30100017混合果汁3015326991.2527202311098.563-491-4107.31100020咖啡飲料231185662

20、5.451313866238.1010-201387.35100021功能飲料41767334490.3221461318994.1720306015496.15100030奶茶1014445089.40713524310.30392779.10100031加味茶421562733661.20391745827238.873-18316422.33100032功能茶10250910946.47616599395.5048501550.97100040純水21643419816.5419630712512.9221277303.62100041礦泉水1715044932.891012773686

21、.1672271246.73100042含碳酸水661550.8032321058.003-171-507.20100043其它類水74711761.80724958744.000-2024-6982.20總計(jì)43199302328381.2632371306223506.3210827996104874.94取值時(shí)間2011.3.172011.5.16碳酸飲料分析子類代碼子類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額100000可樂24382416752.120338112484.944434267.26100001加味汽水28455919653325

22、04921888.2-4-490-2235.12100002其它汽水88627080.6353492502.2235134578.41取值時(shí)間2011.3.172011.5.161000類銷售分析子類代碼小類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額100011橙汁40835837235.9932473727347.26836219888.73100014其它果汁7838192106351.60491090336403.60292728969948.00100021功能飲料41767334490.3221461318994.1720306015496.1

23、5100031加味茶421562733661.20391745827238.873-18316422.331004類銷售分析子類代碼子類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額100400低度=39221207873.33631425522.8-14-194-17649.5100401中度4051253267366.63343016067.9-8-104-8701.3100402高度=525864961241.88097195896-22-322-34654.22100403禮盒162812266.83912826130.9-23-100-13864.

24、1100410白蘭地34517.66293785.6-3-25-3268100411威士忌812145211162075-3-4-623100412朗姆酒414296.71221031286.7100413伏特加2437359507-3-5-134100414金酒1111911118001100415其它進(jìn)口酒10341235.99742233.521-40-997.62100416禮盒36241898-1082-6-23500100420補(bǔ)酒177458505.6154206861.123251644.5100421藥酒246791112166.2134624.8100423禮盒331252

25、64161588-115938總計(jì)17420201069832502430180080-76-410-73096.7410040銷售分析TOP10商品淳安店建德店銷售額差額商品代碼商品名稱規(guī)格銷售數(shù)銷售額商品代碼商品名稱規(guī)格銷售數(shù)銷售額107908138度飛天茅臺(tái)500ml11702954842738度國(guó)窖濃香型白酒500ml64614231402138度洋河海之藍(lán)藍(lán)色經(jīng)典綿柔型酒480ml14263255136238度伊力老陳酒十年陳釀500ml5480317706439度五糧液1618濃香型白酒500ml2171886844338度瀘州老窖六年陳頭曲500ml5430486844338度瀘

26、州老窖六年陳頭曲500ml19163447008538度泰山特曲濃香型酒500ml10316566814539度五糧液酒-21618208937LH38度紅高粱2.5l16249.2617727738度竹葉青酒(方盒裝)475ml151611.530713438度三窖藏瀘州御酒(買一送一)480ml4228.3755136238度伊力老陳酒十年陳釀500ml15144047005736度伊力特曲250ml7186.2847005836度伊力特曲500ml28116236831236度伊力特曲濃香型白酒500ml5174911308433度泰山特曲五年陳釀酒500ml25939595231古越龍

27、山糟香白酒3000ml8142.21030713438度三窖藏瀘州御酒(買一送一)480ml14767.755023639度茅臺(tái)王子酒500ml1139總計(jì)14520551.267695913592高端酒銷售少是我門店10040銷售低的主要原因53度茅臺(tái)1279元/瓶 銷售數(shù)17瓶10042銷售分析TOP10商品淳安店建德店銷售額差額商品代碼商品名稱規(guī)格銷售數(shù)銷售額商品代碼商品名稱規(guī)格銷售數(shù)銷售額154758852度五糧液酒500ml151333507900253度飛天茅臺(tái)500ml1719987231402252度洋河海之藍(lán)藍(lán)色經(jīng)典綿柔型酒480ml47977669263052度萬(wàn)事如意濃香

28、型白酒500ml84464316956152度五糧液1618濃香型白酒500ml6563466330853度十年陳紅花郎酒500ml93852407900253度飛天茅臺(tái)500ml4552059512652度水井坊酒500ml53254533327352度五糧液陳釀濃香型白酒500ml4356825292552度萬(wàn)事如意濃香型白酒(買一送一)500ml122376629026052度珍藏級(jí)劍南春500ml42392002753舉云56度北京二鍋頭酒5l542145.3786844452度瀘州老窖六年陳頭曲500ml26228816956152度五糧液1618濃香型白酒500ml21656831

29、402352度洋河天之藍(lán)藍(lán)色經(jīng)典綿柔型酒480ml5214019278752度洋河夢(mèng)之藍(lán)藍(lán)色經(jīng)典濃香型酒500ml21636930429653度飛天醬香型典藏酒500ml3206431402252度洋河海之藍(lán)藍(lán)色經(jīng)典綿柔型酒480ml816201076146552度瀘州八年窖酒500ml501921.231695552度五糧液百鳥朝鳳濃香型白酒500ml31584總計(jì)16448638.212042574.36063.9高端酒銷售少也是我門店10042銷售低的主要原因10043銷售分析供應(yīng)商代碼供應(yīng)商名稱建德店淳安店銷售數(shù)差額銷售額差額銷售數(shù)銷售額銷售數(shù)銷售額00082|EC|杭州飛鵬貿(mào)易有限公

30、司00143272-14-327200096|EC|杭州廣基貿(mào)易有限公司155146406996-25-185000407|EC|湖南省金六福酒業(yè)有限公司15510891-9-83600844|EC|杭州味至惠糖酒食品有限公司00185250-18-525000855|EC|杭州新友貿(mào)易有限公司17711785.2-10-708.216521|EC|杭州萬(wàn)坤貿(mào)易有限公司002316-2-31618018|EC|杭州新飛天酒類銷售有限公司65536185107-1242918346|EC|杭州勤牛貿(mào)易有限公司29361468146818968|EC|杭州名門貿(mào)易有限公司1280102595-9-

31、231520250|EC|杭州味至惠糖酒食品有限公司(定牌)003410.8-3-410.812941|EC|浙江商源副食品配送有限公司2236.8002236.8總計(jì)281226712726091-99-13824.21005類銷售分析TOP10商品商品代碼商品名稱規(guī)格建德店淳安店銷售數(shù)差額銷售額差額銷售數(shù)銷售額銷售數(shù)銷售額1183045利群休閑香煙-1001000049849800-398-398002081412中華16mg硬盒香煙-703150108048600-1010-454503081408中華84mm號(hào)碼香煙-26169049031850-464-301604083002利群8

32、4mm軟長(zhǎng)嘴香煙-7532635584829680-95-33255861988利群陽(yáng)光香煙-727327155062530022174156730522三字軟中華香煙20支裝26195023717775-211-158257081477利群84mm硬盒長(zhǎng)嘴香煙-8101620083216640-22-4408616953金利群84mm軟千禧香煙-8001600081316260-13-2609711792利群軟老版香煙-471706586713005-396-594010652633老利群84mm翻蓋香煙-7281092084512252.5-117-1332.5貨源的充分是香煙銷售的關(guān)鍵核

33、心！101大類銷售分析中類代碼中類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額1010餅干及膨化食品103389987494160.40702152158771926.19331-62171-277765.791011蜜餞糖果零食類1769146013877932.1011581793911039760.98611-33378-161828.881013禮品14120.209913130.04-8-87-3009.84總計(jì)28292364111377671.8218693316401814817.21960-95229-437145.391010銷售分析小

34、類代碼小類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額101000巧克力餅干1055230367112657953-574-2759.02101001奶油餅干115073298.04117623764.30-255-466.26101002營(yíng)養(yǎng)餅干2911078475.06201835117269-728-3250.54101003夾心餅干96559637799.45299255690744-4329-19107.53101004甜曲奇481623142853333982556515-1775-11279.61101005其它甜餅干116817944733

35、.580215727603236-13393-31298.55101010米果26147212695.8246375683402-4903-55644.1101011蘇打餅干2610285148.651312875633.913-259-485.25101012加味咸餅干55443817702.64582443002610-3806-12322.92101014其它咸餅干25837013335.11722718780.6860994554.5101020原味餅干62631917.824992843.34-236-925.47101030海鮮口味1123517935.6284690118633-

36、2339-3926.88101031玉米口味43461017.5639912909.91-645-1892.36101032其它口味73647821030.556152775297917-8799-31948.39101040原味沙琪瑪1591.30001591.3101041加味沙琪瑪2710316529.73194301235678-3270-17037.55101050原味薯片21331018547.111278014855105303691.77101051加味薯片79132336483456137716966923-538-4835.1101052薯?xiàng)l1614855807.27112

37、765110305-1280-5222.63101060巧克力威化205416161.14131969166597-1428-10498.12101061奶油威化219258.3117512511-156-992.7101062其它威化27424818129.31340281995214220-1823.03101063蛋卷203724132.9171210120623-838-7928.9101064卷心酥37311820061.72670123656611-3894-16503.84101070夾心蛋糕47329341959.82746353851720-13423443.18101071

38、加味蛋糕53176512328.44048732831713-3108-15988.59101072小點(diǎn)心14715257102909972638713631850-11130-33409.2總計(jì)103389987494160702152158771926331-62171-277765.791010重點(diǎn)類別分析子類代碼子類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額101005其它甜餅干116817944733.46802157276032.0136-13393-31298.55101010米果26147212695.7524637568339.852-

39、4903-55644.1101032其它口味73647821030.46561527752978.8517-8799-31948.39101072小點(diǎn)心14715257102908.879726387136318.0750-11130-33409.2總計(jì)36231386181368.5425769611333668.78105-38225-152300.21010類重點(diǎn)單品分析銷售TOP10建德店淳安店1商品代碼商品名稱規(guī)格銷售數(shù)銷售額商品代碼商品名稱規(guī)格銷售數(shù)銷售額2946018三輝麥風(fēng)法式香奶面包450g304418676.3580514老北瓊瓜子酥400g197418475.132875

40、61好麗友巧克力派408g102015323.5067914振豪德輝微辣薄酥餅200g198815994.14067914振豪德輝微辣薄酥餅200g212415148.7067878振豪德輝原味薄酥餅200g183914942.65067878振豪德輝原味薄酥餅200g12969206.02790076鴻英米老鄉(xiāng)天然麥通500g119911807.36869890TIPO面包干300g5008256.4121655旺旺雪餅(經(jīng)濟(jì)包)500g63211049.87476237長(zhǎng)鼻王蛋王夾心卷160g8187921.8121653旺旺仙貝(經(jīng)濟(jì)包)500g60510583.38272758LH香蔥

41、味香烤卜卜脆韌性餅干100g73737549.15197224盼盼法式小面包440g11149728.69127050好麗友蛋黃派23gX124197307.3790077鴻英米老鄉(xiāng)鄉(xiāng)村米通500g9769642.710406229好麗友薯愿香烤原味薯片104g10077213.08476237長(zhǎng)鼻王蛋王夾心卷160g9879603.911371554達(dá)利園香奶味法式軟面包360g6876169.7476238長(zhǎng)鼻王蛋王夾心卷420g3247582.8引入淳安店銷售較好的單品，提升銷售！1011重點(diǎn)類別分析子類代碼小類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)

42、銷售額101141軟糖71590733984.9851673163790.4-14-10824-29805.51101134其它堅(jiān)果84118530109.640195253358.444-767-23248.78101100牛肉干/松107442050153.972549572705.335-1075-22551.44101111梅11453873368571926953574.543-3882-19889.5101161果凍832923545718642906365042.519172-19324.42101143口香糖39900363325.5591121780338.1-20-2214

43、-17012.55101170即食禽/蛋制品70990148131.1481197464818.522-2073-16687.31101101豬肉干/松4391011106.532204325366.611-1133-14260.17101130花生66334617973.543648831302.923-3142-13329.32101174鳳210585228610.54-2484-12689.25101171即食豆制品401029521424.6381089733566.32-602-12141.7101132開心果202015405.411770016672.

44、63-499-11267.22101176雞翅1212838248.8210234117065.92-1058-8817.11101131豆類6079123415030907528081.830-11636068.26101118棗34636938044.9233219311511131506893.84101133核桃/山核桃79162643434.427120228678.45242414756.04101150巧克力106333948305.647286628588.55947319717.03101117其它蜜餞74683156440.547416729807.727266426632

45、.86總計(jì)176914601387793211581793911039761611-33378-161828.881011重點(diǎn)單品分析TOP20商品建德店淳安店商品代碼商品名稱規(guī)格銷售數(shù)銷售額類別商品代碼商品名稱規(guī)格核算售價(jià)銷售數(shù)類別1367051好牌宮延貢棗(聯(lián)華專供)680g421438295.4101117860903益達(dá)木糖醇香濃蜜瓜味無(wú)糖口香糖56g103993141011432367039好牌阿膠貢棗258g548921175.68101118217527川道味山椒鳳爪100g179877291011743329623盛香珍蒜香青豆240g90314192.510113188063

46、5天喔美國(guó)杏仁150g34276841011344562674LH鴨舌58g75912872.2101175132637喜之郎果肉果凍200g231172471011615409335德芙絲滑牛奶巧克力294g37711650.4101150390077零食公泡椒鳳爪90g147469991011746198304好想你新鄭紅棗1kg477195101118741825益達(dá)清爽草莓木糖醇口香糖56g73365681011437736505蠟筆小新碎果冰85g133036771.9101161880639天喔鹽局腰果150g33962031011348860903益達(dá)木糖醇香濃蜜瓜味無(wú)糖口香糖5

47、6g7516660.5101143132471喜之郎果肉果凍450g63361571011619213373巧益超級(jí)草莓棒棒糖150g2016344.4101146622360薩啦咪德佬小雞腿28g1198598210117010597153LH五香味牛肉粒138g7666337.84101100513042費(fèi)列羅健達(dá)奇趣蛋20g883588210115411212039巧益超級(jí)熊貓棒棒糖150g2056317.6101146209405恒康蒜香青豆138g783568910113112866516林安手剝松子268g585774.4101134113433漁夫之寶薄荷味特強(qiáng)潤(rùn)喉糖25g336

48、536810114413602142虹一烤雞腿30g17805430.92101170367039好牌阿膠貢棗258g1077515210111814127811凰巢野山椒鳳爪100g10515275.7101170112004串屋棉花糖100g1443501510114115053896好麗友檸檬+蘋果+蜜桃味無(wú)糖口香糖110g3224963.5101143233338初旭醬鴨舌240g65485210117516741825益達(dá)清爽草莓木糖醇口香糖56g5454831.4101143193177有友泡鳳爪100g622471310117417409334德芙香濃黑巧克力294g154473

49、7.5101150007255旺旺什錦果肉果凍200g1434460910116118410749LH醉魚干158g3314567.3101170012658隨便香酥雞翅70g539428810117619513042費(fèi)列羅健達(dá)奇趣蛋20g6384284.1101154126597永健泡山椒鳳爪100g726418410117420169137好麗友檸檬+芒果+葡萄味無(wú)糖口香糖110g2624047.59101143866516林安手剝松子268g414085101134地區(qū)差異消費(fèi)習(xí)慣有所差異！1、101134其他堅(jiān)果、101100牛肉干/松、101111梅、101170即食禽/蛋制品、10

50、1101豬肉干/松單品數(shù)多，但是銷售數(shù)銷售額相對(duì)較低，后期需對(duì)該類別商品進(jìn)行梳理，優(yōu)化品類結(jié)構(gòu)，提高銷售。2、101133核桃/山核桃、101150巧克力、101117其它蜜餞，該類別單品數(shù)多、銷售數(shù)也高，同時(shí)銷售額也相對(duì)較高。后期需繼續(xù)保持從中選取單品做促銷提升銷售。102大類銷售分析中類代碼中類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額1020沖飲食品68821948.964079926263024749151662-8298.036-83524.731021速食米面3154755620587424733013154419681454351454.8

51、1022調(diào)味品53665132229036435433101791881012182249847.91023糧油雜糧45623581.7299036632517160.56959321316421.202294434.691024罐頭食品299400592238352653310915001234695073823.311025營(yíng)養(yǎng)品23123801297742406155285269-9-3775-155495.3總計(jì)2525200657.721868762138162995195633638737663.166230540.69罐頭食品從3.17至5.16在TS007端架做特殊陳列銷售額較

52、大，也起到引導(dǎo)消費(fèi)的作用！1020銷售分析小類代碼小類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額10200茶葉71618.9649755.88691838234692-1219.036-13713.0710201咖啡72213949257.659301040410.513-8718847.110202奶精煉乳5851317.35881101.60-3215.710203奶粉3992228997.238107933947.41-157-4950.2510204嬰幼兒食品20626881904392183352228398-12-664-37958.7710

53、205早餐沖煮食品86299951580.452286536998.83413414581.5910206沖調(diào)用粉/片20912497766441851801512719124-5518-50547.03總計(jì)688219494079926263024749151662-8298.036-83524.73102042銷售分析供應(yīng)商代碼供應(yīng)商名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額16167|EC|浙江貝因美科工貿(mào)股份有限公司杭州分公司6089335757.1368168390019.9-8-790-54262.7722795|EC|杭州蕭山光大副食品有限

54、公司2754320952.713473932092.2-7-196-11139.4900737|EC|杭州和美食品有限公司6079120330.36980930855-9-18-10524.700868|EC|杭州一達(dá)食品有限公司1512114213.52016020484.8-5-39-6271.301843|EC|多美滋嬰幼兒食品有限公司2018519816.92022223429.50-37-3612.600242|EC|杭州榮盛食品有限公司911617104.31212718702-3-11-1597.720288|EC|浙江國(guó)鴻貿(mào)易有限公司(雀巢聯(lián)采)6682570.92514540

55、70.51-77-1499.5819449|EC|杭州荊香源餐飲管理有限公司468593818231-2-96415790|EC|上海茂運(yùn)實(shí)業(yè)有限公司杭州第二分公司41981248.522971044.92-99203.601258|EC|光明乳業(yè)股份有限公司15215.200015215.200146|EC|杭州黃浦貿(mào)易有限公司4235151000423515100194|EC|杭州可可貿(mào)易有限公司8566322.723551.16535771.600757|EC|杭州華商貿(mào)易有限公司2248872136.42123839272.5125032863.9總計(jì)2403493216678.562

56、564431262345.4-16-938-45666.841023銷售分析小類代碼小類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額10230食用油12114125723385109644133114312768439224210231食用粉347796301.79229268279.2212-147-1977.410232米73397718373057531225956516-1335-7583410233南北貨2284700.7276949.81374481.5296945.191219.202-19995總計(jì)252520065821868762138

57、162995195633638737663.2230541建德店食用油銷售額高達(dá)72.3萬(wàn)元，銷售額是淳安店218%10203銷售分析TOP10商品建德店淳安店商品代碼商品名稱規(guī)格平均售價(jià)銷售數(shù)銷售額商品代碼商品名稱規(guī)格平均售價(jià)核算售價(jià)銷售數(shù)銷售差額1001778BL食用調(diào)和油5l49.854489223760.3511958四海一級(jí)大豆油5l52.0679941598.72002162BL一級(jí)大豆油5l49.512751136215.1009189金龍魚第二代調(diào)和油5l63.9052233355.83236069長(zhǎng)壽花金胚玉米油4l49.942004100087.2706819龍大花生濃香食

58、用調(diào)和油1.8l31.00644199644301774金龍魚第二代食用調(diào)和油4.5l53.90107357834.7002162BL一級(jí)大豆油5l54.6635819569.25511958四海一級(jí)大豆油5l49.05117657682.2562775老王記玉米胚芽油5l60.1328717256.36196674魯花堅(jiān)果調(diào)和油4l60.2252831798.2001778BL食用調(diào)和油5l54.3830916804.37008111魯花壓榨一級(jí)花生油5l109.90818901.9236069長(zhǎng)壽花金胚玉米油4l50.54326164778252232福臨門一級(jí)菜籽油5l58.821498

59、764.1009177金龍魚大豆油5l57.9024113953.99101003西王玉米胚芽油4l67.371298690.1767279LH一級(jí)菜籽油5l57.8821212271.610157961魯花濃香葵花仁油5l81.43987980.2009188金龍魚第二代調(diào)和油2.5l34.9032011168總計(jì)641714202418.8439295.21025銷售分析小類代碼小類名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額10250參類11707393.712736458.3-1-3935.410251免疫調(diào)節(jié)/滋補(bǔ)品156128510681615

60、635232398350-2238肥健美6692610.9453518863.82-466-16252.910253無(wú)糖食品5895612953.468202420112.2-10-1068-7158.78總計(jì)23123801297742406155285269-9-3775-155495.28供應(yīng)商代碼供應(yīng)商名稱建德店淳安店單品數(shù)差額銷售數(shù)差額銷售額差額單品數(shù)銷售數(shù)銷售額單品數(shù)銷售數(shù)銷售額00146|EC|杭州黃浦貿(mào)易有限公司10736182.501430730217.60-4-234-24035.106384|EC|正大青春寶藥業(yè)有限公司813717590.209