零售常遇詞匯縮寫零售常遇詞匯縮寫零售常遇詞匯縮寫零售常遇詞匯縮寫編制僅供參考審核批準(zhǔn)生效日期地址：電話：傳真:郵編:【年終整理】零售業(yè)常遇詞匯、縮寫

注釋：詞匯可能涉及英式叫法或者美式叫法，以及單詞本身即為多義詞。

僅供參考，歡迎跟帖補(bǔ)充division品類category大類sub-category子類（中類）freshfood生鮮grocery雜貨HBC=HealthandBeautyCare日化appliance或electronics家電RTE=readytoeat熟食

DSPMDistribution分銷DC分銷中心Merchandising助銷BCP(BasicCallProcedure)基本訪問(wèn)門店流程PCPPriorityCommunicationPackage重點(diǎn)活動(dòng)溝通函DSPMReport店內(nèi)表現(xiàn)報(bào)告SFT(SalesFundamentalTracking)店內(nèi)信息跟蹤BusinessReviewIndexVsYA對(duì)比去年增長(zhǎng)比例FYFiscalYear財(cái)政年度YTDYeartodate財(cái)年至今Shipment進(jìn)貨量breakeven持平mix占比comparable=comp.可比budget預(yù)算target/goal目標(biāo)GP=grossprofit=grossmargin毛利GPrate毛利率purchasecost采購(gòu)成本purchaseprice進(jìn)價(jià)specialoffer特價(jià)sellingprice售價(jià)VIPprice會(huì)員價(jià)originalpurchaseprice原進(jìn)價(jià)lowestpurchaseprice最低進(jìn)價(jià)MonthlyLetter月度回顧VolumeTargetTarget銷量目標(biāo)Trackingform跟蹤表TFI短期促銷基金B(yǎng)DF品牌發(fā)展基金CI達(dá)成銷量目標(biāo)給予客戶的獎(jiǎng)勵(lì)ShopperMarketing購(gòu)物者營(yíng)銷Valueshare/Volumeshare銷售額份額/銷售量分額Categoryshare=Valueshare品類份額Corporateshare綜合份額YOY(yearofyear)report同比年報(bào)ISPInStorePresence店內(nèi)表現(xiàn)QPPQuarterlyPriorityPlan季度重點(diǎn)計(jì)劃TPR零時(shí)降價(jià)Discount折扣PromotionPack促銷裝Allocation配額bakery烘焙制品chinesebakery面點(diǎn)、中式點(diǎn)心stockcount盤點(diǎn)stockinventory庫(kù)存周轉(zhuǎn)OOS(Outofstock)缺貨standardassortment標(biāo)準(zhǔn)配置，商品應(yīng)該備有的clearance清貨deliverymode物流模式supplierdevlier或directdelivery直送NBB（neverbebeaten）永不言敗的單品，即價(jià)格在同行中最低NBO（neverbeout）永不缺貨seasanchange換季CatemanCategoryManagement品類管理Reinvention(貨架)革新HandleObject處理反對(duì)意見(jiàn)PSF(Persuasivesellingformat)說(shuō)服性銷售規(guī)程AP(AccountPenetration)客戶滲透CommunicationSkill溝通技巧planogram=POG貨架圖modular商品陳列圖end-cap端架podium花車/堆頭homearea正常排面facing排面，貨架陳列中，商品正面朝向顧客的排數(shù)hook掛鉤OSD貨架外陳列Basketsize客單價(jià)，也可以說(shuō)percustomertransactionTraffic客流量Purchasingdecisiontree消費(fèi)者決策樹firstinfirstout先進(jìn)先出，商品補(bǔ)貨的原則，先到貨的商品先出庫(kù)，先出庫(kù)的商品先上架，先上架的商品先銷售，以保證商品的快速周轉(zhuǎn)。KDM(KeyDecisionMaker)關(guān)鍵決策人MM市場(chǎng)經(jīng)理AD副總監(jiān)VP副總裁formatdirector業(yè)態(tài)總監(jiān)districtmanager區(qū)總divisionmanager副總departmentmanager處長(zhǎng)supervisor課長(zhǎng)staff員工SPG或promoter促銷員BC(BeautyConsultant)美容顧問(wèn)

watertag水標(biāo)securitytag防盜扣petition簽呈cigarette&winecabinet煙酒精品柜fixtures陳列道具locker存包柜supplyofgoods=merchandisesupplier貨源stockout=outofstock缺貨problemsexistingincooperatingwithsupplier供應(yīng)商合作的問(wèn)題orderingqty.訂貨量estimationqty.或projectqty.預(yù)估量actualsalesvolume實(shí)際銷量enlargethemerchandisesupply增加資源participateinthecompletition參與競(jìng)爭(zhēng)increasethemarketshare增加市場(chǎng)份額specialdisplay特殊陳列advertisingspace廣告位promotion