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DigitalBrandManagementServicesMarch,20031DigitalBrandManagementServiWhatisthevalueofabrand?2Whatisthevalueofabrand?2BrandsarecriticalassetstoacompanyBrandValue
inBillionsCoca-Cola 70Microsoft 64IBM 51Disney 29McDonalds 25Ford 20Apple 5Amazon 3Brandsinmanycasescanrepresentonaverage35%ofacompany’smarketcapitalization50%+OfMkt.CapIsyourDigitalBrandProtected?3BrandsarecriticalassetstoDoestheGovernmentCare?4DoestheGovernmentCare?4Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservicesx192RegistriesRestricted
106countriesUnrestricted
86countries3Commercial
.com,.net,.org4Restricted
.edu,.gov,.mil,int.2Unrestricted
.info,.biz5Restricted
name,pro,aero,museum,coopDomainNames
243CountryCodetopleveldomains+ExistinggTLD’s+NewgTLD’s+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingualgTLD
130LanguagesMultilingualccTLD
130LanguagesDomainNamesManagementChallenges5GrowingcomplexityofdomainnVeriSignDigitalBrandManagementServicesBRANDSProtectandPromoteIntheDigitalWorld6VeriSignDigitalBrandManagemBreathofdigitalassetmanagementservicesIndustryexpertise,enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator -VeriSignmanagesmorethan80%ofFortune1000 .com,.names -DBMShas~200clientsoftheGlobal500GlobalReachSeriousaboutSecurity -Morethan5billionDNSlookupsperdayDigitalBrandManagementServicesHighlights…..7BreathofdigitalassetmanageStrategy“DomainNames–TheE-SigntoYourBusiness”…TedChamberlinGartner,Inc.Aug22,2001MonitorBuildManageSearchBestPractice…..DigitalBrandManagementServices8Strategy“DomainNames–MonitoBestPractice
>>>Strategy…..
Risktolerance?CorporateSecurity?CopyrightPiracyProtection?IntellectualPropertyProtection?E-CommerceStrategy?BrandProtection?On-linePartnerCompliance?UnauthorizedDistribution?RenewalManagement?DigitalBrandManagementServices9BestPractice
>>>Strategy….BestPractice
>>>Research…..
GlobalSearchonDomains–gTLDs/cCTLDs?TradeMarks,ServiceMarks,Brands,Domains,Slogans?RegistrantSearch?BrandPresence?HomePageContent?DigitalBrandManagementServices10BestPractice
>>>Research….OnlineBrandAnalysisReport:
DiscoverHongKongSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingparts
ofhomepages.CountPercent
body161796%
link1207%
meta503%
image131%
title10%
1680TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.
(aggregatedbyTLD)CountPercent
COM1239%
CN516%
ORG516%
NET516%
INFO26%
CO13%
UK13%
31TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.
(aggregatedbysitecategory)CountPercent
conventional166199%
porn121%
violence60%
gambling50%
hate00%
1680TotalHomePages11OnlineBrandAnalysisReport:
OnlineBrandAnalysisReport:
HongKongTourSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingparts
ofhomepages.CountPercent
body500084%
link203334%
meta63111%
image3065%
title140%
5922TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.
(aggregatedbyTLD)CountPercent
COM2361%
INFO38%
UK38%
KR38%
NET38%
ORG38%
38TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.
(aggregatedbysitecategory)CountPercent
conventional579198%
porn781%
violence541%
gambling311%
hate60%
5922TotalHomePages12OnlineBrandAnalysisReport:
BestPractice
>>>Manage…..
DomainRenewalManagementLockDownDomainsandStandardizeManageDNSDigitalBrandManagementServices13BestPractice
>>>Manage…..BestPractice
>>>Build…..
GlobalRegistrationLocalPresenceServicesDomainRecovery/AcquisitionDigitalBrandManagementServices14BestPractice
>>>Build…..GNetherlands(.nl)Colombia(.co)Paraguay(.py)CzechRepublic(.cz)Norway(.no)ElSavador(.sv)Portugal(.pt)Finland(.fi)SaudiArabia(.sa)France(.fr)
Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets(asmeasuredbyGDP)VRSNLocalPresencecanhelpyoutosatisfythisrequirements.SouthKorea(.kr)Germany(.de)Singapore(.sg)HongKong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)GlobalRegistration-
LocalPresenceQualification15Netherlands(.nl)Morethan10BestPractice
>>>Monitoring…..
GlobalDomainandWebWatchInstallSurveillancetoContinuouslyMonitorBrandsDigitalBrandManagementServices16BestPractice
>>>MonitoringDigitalBrandManagementServicesDomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100%coverageofallTLDs,patentedwebcrawlingtechnology,andacasemanagementsystemWebWatchforOnlineBrandAbuse(includesDomains)Atrulyuniquebrandprotectionsolutioncombining100%coverageofhomepagesandregistereddomains,patentedwebcrawlingtechnology,andacasemanagementsystem.PremiumBrandProtection(Comprehensive) Acomprehensiveprotectionsolutioncovering40,000,000+domainsand5,000,000,000+webpages,andmanymore.Introducinguniquelyaffordablebrandprotectionservices.17DigitalBrandManagementServiWatchProductsMasterListofover40,000,000RegisteredDomains+MonthlySearchesofEveryHomePage+DetailedAttributesaboutOffendingSiteforContext+ExcludeCriteriatoEliminateIrrelevantInformation+ActionCenterUnique,aggressivelypricedonlinebrandprotectionproductsTheselow-costservicesleverageindustry-proventechnology.DigitalBrandManagementServices18WatchProductsMasterListofoIntelligenceCenterTechnologyofIntelligenceCenterDigitalBrandManagementServices19IntelligenceCenterTechnologyProductDetailsDomainWatchWebWatchTYPEOFBRANDABUSEIDENTIFIED:BrandUseinDomain(cybersquatting)
BrandUseinHomePageText(visibleorinvisible)BrandUseinHomePageSourceCode(metatag)BrandUseinLinkonHomePageLogoUseonHomePageMATCHINGTECHNOLOGY:WildcardSearchwithinDomainCommonMisspellingswithinDomainUseofSpecialCharacterswithinDomainExactMatchonHomePageDigitalBrandManagementServices20ProductDetailsDomainWatchWebProductDetailsContinuedDomainWatchWebWatchCONTEXTUALINFORMATIONPROVIDED:SiteStatus(Live,Parked,Error)eCommerceStatus(YesorNo)ObjectionableContentFlag(Hate,Violence,Gambling,Pornography)SiteTrafficArchiveVersionofPageSiteRegistrationContactInformationDigitalBrandManagementServices21ProductDetailsContinuedDomaiProductDetailsContinuedDomainWatchWebWatchFILTERINGANDRELEVANCYCRITERIA:
ExcludeBasedonListofSites
ExcludeBasedonTop-LevelDomains
ExcludeBasedonSiteStatus
ExcludeBasedonObjectionableContent
ExcludeBasedoneCommerceStatus
ExcludedBasedonMinimumAmountofSiteTraffic
ExcludePreviouslyDeliveredSitesExcludeBasedonLocationofBrandPresence
DELIVERY:MonthlyReports
ActionCenterSubscription
DigitalBrandManagementServices22ProductDetailsContinuedDomaiBrandMonitoringServicesComparisonDomainWatchWebWatchBrandProtection(Premium)SearchScope40,000,000+domains40,000,000+domains20,000,000+homepages40,000,000+domains5,000,000,000+webpagesSpamemailRelevancyCriteriaExcludelistsExcludelistsCustomer-specificconfigurationofscoringformulasSiteAttributesYesYesYesActionCenterBasicFeaturesBasicFeaturesAdvancedFeatures:BatchemailUploadEvidenceFolders5useridsAsimplifiedcomparisonofBrandMonitoringServices:DigitalBrandManagementServices23BrandMonitoringServicesCompNewChinaccTLDDBMPortalHomePage…..DigitalBrandManagementServices24NewChinaccTLDDBMPortalHomeDomainsreporting…..DigitalBrandManagementServices25Domainsreporting…..DigitalBrDomainManageHomePage…..DigitalBrandManagementServices26DomainManageHomePage…..DigiTaskOrderAuditTrail…..DigitalBrandManagementServices27TaskOrderAuditTrail…..DigitCorporateIntellectualPropertyLawyersProtectingvaluabletrademarksandbrandsontheInternetthroughdomainnamesPreventingoff-shorecybersquattersfrominfringingonintellectualpropertyPreventinglitigationinforeigncountrytogetbackadomainnamethatistrademarked–chancesareyou’lllose!Marketing/E-CommercePromotingbrandsande-commerceinitiativesgloballythroughdomainnameregistration–localcontent,globalmessageDrivingtraffictoe-commercethroughccTLDregistrationProtectingvaluabletrademarksandbrandsontheInternetthroughdomainnamesWebmaster/TechnicalContactsManagingtheinventoryofdomainsandreceivingaconsolidatedquarterlybillingstatementRenewingdomainsautomaticallyandpayinginaforeigncurrencywhenrequiredProvidingsecurityforgTLDsdomainnamespreventingunauthorizedmodificationsordeactivationsCustomerBenefits…..DigitalBrandManagementServices28CorporateIntellectualProtectbMasterServicesAgreement:NoP.O.ormoneyneededtoexecute2yearterm,automatic2yearrenewalsDesignateupto5individualstoplacetaskordersAutomaticdiscountonpremiumservicessuchasinternationalregistrationsDedicatedaccountteamfromVeriSignDigitalBrandManagementServicesService-levelguaranteeTaskOrderOnlinePortalManagementImplementationiseasy…..DigitalBrandManagementServices29bMasterServicesAgreement:ImpDigitalBrandManagementServicesPortfolioofglobaldigitalbrandassetsEnterpriselevelofserviceAuthoritativeindustryknowledgeProtectandPromoteDrivingBrandValueintheDigitalWorld30DigitalBrandManagementServi演講完畢，謝謝觀看！演講完畢，謝謝觀看！31DigitalBrandManagementServicesMarch,200332DigitalBrandManagementServiWhatisthevalueofabrand?33Whatisthevalueofabrand?2BrandsarecriticalassetstoacompanyBrandValue
inBillionsCoca-Cola 70Microsoft 64IBM 51Disney 29McDonalds 25Ford 20Apple 5Amazon 3Brandsinmanycasescanrepresentonaverage35%ofacompany’smarketcapitalization50%+OfMkt.CapIsyourDigitalBrandProtected?34BrandsarecriticalassetstoDoestheGovernmentCare?35DoestheGovernmentCare?4Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservicesx192RegistriesRestricted
106countriesUnrestricted
86countries3Commercial
.com,.net,.org4Restricted
.edu,.gov,.mil,int.2Unrestricted
.info,.biz5Restricted
name,pro,aero,museum,coopDomainNames
243CountryCodetopleveldomains+ExistinggTLD’s+NewgTLD’s+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingualgTLD
130LanguagesMultilingualccTLD
130LanguagesDomainNamesManagementChallenges36GrowingcomplexityofdomainnVeriSignDigitalBrandManagementServicesBRANDSProtectandPromoteIntheDigitalWorld37VeriSignDigitalBrandManagemBreathofdigitalassetmanagementservicesIndustryexpertise,enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator -VeriSignmanagesmorethan80%ofFortune1000 .com,.names -DBMShas~200clientsoftheGlobal500GlobalReachSeriousaboutSecurity -Morethan5billionDNSlookupsperdayDigitalBrandManagementServicesHighlights…..38BreathofdigitalassetmanageStrategy“DomainNames–TheE-SigntoYourBusiness”…TedChamberlinGartner,Inc.Aug22,2001MonitorBuildManageSearchBestPractice…..DigitalBrandManagementServices39Strategy“DomainNames–MonitoBestPractice
>>>Strategy…..
Risktolerance?CorporateSecurity?CopyrightPiracyProtection?IntellectualPropertyProtection?E-CommerceStrategy?BrandProtection?On-linePartnerCompliance?UnauthorizedDistribution?RenewalManagement?DigitalBrandManagementServices40BestPractice
>>>Strategy….BestPractice
>>>Research…..
GlobalSearchonDomains–gTLDs/cCTLDs?TradeMarks,ServiceMarks,Brands,Domains,Slogans?RegistrantSearch?BrandPresence?HomePageContent?DigitalBrandManagementServices41BestPractice
>>>Research….OnlineBrandAnalysisReport:
DiscoverHongKongSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingparts
ofhomepages.CountPercent
body161796%
link1207%
meta503%
image131%
title10%
1680TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.
(aggregatedbyTLD)CountPercent
COM1239%
CN516%
ORG516%
NET516%
INFO26%
CO13%
UK13%
31TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.
(aggregatedbysitecategory)CountPercent
conventional166199%
porn121%
violence60%
gambling50%
hate00%
1680TotalHomePages42OnlineBrandAnalysisReport:
OnlineBrandAnalysisReport:
HongKongTourSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingparts
ofhomepages.CountPercent
body500084%
link203334%
meta63111%
image3065%
title140%
5922TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.
(aggregatedbyTLD)CountPercent
COM2361%
INFO38%
UK38%
KR38%
NET38%
ORG38%
38TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.
(aggregatedbysitecategory)CountPercent
conventional579198%
porn781%
violence541%
gambling311%
hate60%
5922TotalHomePages43OnlineBrandAnalysisReport:
BestPractice
>>>Manage…..
DomainRenewalManagementLockDownDomainsandStandardizeManageDNSDigitalBrandManagementServices44BestPractice
>>>Manage…..BestPractice
>>>Build…..
GlobalRegistrationLocalPresenceServicesDomainRecovery/AcquisitionDigitalBrandManagementServices45BestPractice
>>>Build…..GNetherlands(.nl)Colombia(.co)Paraguay(.py)CzechRepublic(.cz)Norway(.no)ElSavador(.sv)Portugal(.pt)Finland(.fi)SaudiArabia(.sa)France(.fr)
Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets(asmeasuredbyGDP)VRSNLocalPresencecanhelpyoutosatisfythisrequirements.SouthKorea(.kr)Germany(.de)Singapore(.sg)HongKong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)GlobalRegistration-
LocalPresenceQualification46Netherlands(.nl)Morethan10BestPractice
>>>Monitoring…..
GlobalDomainandWebWatchInstallSurveillancetoContinuouslyMonitorBrandsDigitalBrandManagementServices47BestPractice
>>>MonitoringDigitalBrandManagementServicesDomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100%coverageofallTLDs,patentedwebcrawlingtechnology,andacasemanagementsystemWebWatchforOnlineBrandAbuse(includesDomains)Atrulyuniquebrandprotectionsolutioncombining100%coverageofhomepagesandregistereddomains,patentedwebcrawlingtechnology,andacasemanagementsystem.PremiumBrandProtection(Comprehensive) Acomprehensiveprotectionsolutioncovering40,000,000+domainsand5,000,000,000+webpages,andmanymore.Introducinguniquelyaffordablebrandprotectionservices.48DigitalBrandManagementServiWatchProductsMasterListofover40,000,000RegisteredDomains+MonthlySearchesofEveryHomePage+DetailedAttributesaboutOffendingSiteforContext+ExcludeCriteriatoEliminateIrrelevantInformation+ActionCenterUnique,aggressivelypricedonlinebrandprotectionproductsTheselow-costservicesleverageindustry-proventechnology.DigitalBrandManagementServices49WatchProductsMasterListofoIntelligenceCenterTechnologyofIntelligenceCenterDigitalBrandManagementServices50IntelligenceCenterTechnologyProductDetailsDomainWatchWebWatchTYPEOFBRANDABUSEIDENTIFIED:BrandUseinDomain(cybersquatting)
BrandUseinHomePageText(visibleorinvisible)BrandUseinHomePageSourceCode(metatag)BrandUseinLinkonHomePageLogoUseonHomePageMATCHINGTECHNOLOGY:WildcardSearchwithinDomainCommonMisspellingswithinDomainUseofSpecialCharacterswithinDomainExactMatchonHomePageDigitalBrandManagementServices51ProductDetailsDomainWatchWebProductDetailsContinuedDomainWatchWebWatchCONTEXTUALINFORMATIONPROVIDED:SiteStatus(Live,Parked,Error)eCommerceStatus(YesorNo)ObjectionableContentFlag(Hate,Violence,Gambling,Pornography)SiteTrafficArchiveVersionofPageSiteRegistrationContactInformationDigitalBrandManagementServices52ProductDetailsContinuedDomaiProductDetailsContinuedDomainWatchWebWatchFILTERINGANDRELEVANCYCRITERIA:
ExcludeBasedonListofSites
ExcludeBasedonTop-LevelDomains
ExcludeBasedonSiteStatus
ExcludeBasedonObjectionableContent
ExcludeBasedoneCommerceStatus
ExcludedBasedonMinimumAmountofSiteTraffic
ExcludePreviouslyDeliveredSitesExcludeBasedonLocationofBrandPresence
DELIVERY:MonthlyReports
ActionCenterSubscription
DigitalBrandManagementServices53ProductDetailsContinuedDomaiBrandMonitoringServicesComparisonDomainWatchWebWatchBrandProtection(Premium)SearchScope40,000,000+domains40,000,000+domains20,000,000+homepages4
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