商務(wù)英語寫作實務(wù)

BusinessEnglishWritingPracticeUnit1

GeneralIntroductionofBusinessWritingLearningObjectivesknowwhatthe3functionsofbusinesswritingare;knowwhatthe5keyelementsofbusinesswritingare;knowwhatthe7principlesofbusinesswritingareI.FunctionsofBusinessWritingInformingmeanstoconveyinformationtocompletedailyoperationsofbusiness.Influencingmeansifwewantadesiredresponse,itisimportanttoinfluencethereader’semotions.Entertainingmeansourwritingcangainthereaders’activeorpositiveresponses.II.KeyElementsofBusinessWritingThekeyelementsare:WhoWhatWhenWherewhyorhow.III.PrinciplesofBusinessWritingTheprinciplesare:ClarityConcisenessConcretenessCorrectnessConsiderationCompletenessCourtesyClaritymeansclearness.Sample1HiJohn,IwantedtowriteyouaquicknoteaboutDaniel,who’sworkinginyourdepartment.He’sagreatasset,andI’dliketotalktoyoumoreabouthimwhenyouhavetime.Best,SkipSample2HiJohn,IwantedtowriteyouaquicknoteaboutDanielKedar,who’sworkinginyourdepartment.Inrecentweeks,he’shelpedtheITdepartmentthroughseveralpressingdeadlinesonhisowntime.We’vegotatoughupgradeprojectduetorunoverthenextthreemonths,andhisknowledgeandskillswouldproveinvaluable.Couldwepleasehavehishelpwiththiswork?I’dappreciatespeakingwithyouaboutthis.Whenisitbesttocallyoutodiscussthisfurther?Bestwishes,Skip

Concisenessmeanstowriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Sample1

HiMatt,Iwantedtotouchbasewithyouaboutthee-mailmarketingcampaignwekindofsketchedoutlastThursday.Ireallythinkthatourtargetmarketisdefinitelygoingtowanttoseethecompany’sphilanthropicefforts.Ithinkthatcouldmakeabigimpact,anditwouldstayintheirmindslongerthanasalespitch.Forinstance,ifwetalkaboutthecompany’seffortstobecomesustainable,aswellasthecharityworkwe’redoinginlocalschools,thenthepeoplethatwewanttoattractaregoingtorememberourmessagelonger.Theimpactwilljustbegreater.Whatdoyouthink?JessicaSample2HiMatt,Iwantedtoquicklydiscussthee-mailmarketingcampaignthatweanalyzedlastThursday.Ourtargetmarketwillwanttoknowaboutthecompany’sphilanthropicefforts,especiallyourgoalstobecomesustainableandhelplocalschools.Thiswouldhaveafargreaterimpact,anditwouldstayintheirmindslongerthanatraditionalsalespitch.Whatdoyouthink?JessicaConcretenessmeansdescriptionshouldbevivid,specificanddefiniteratherthanvague,generalandabstract.Sample

Howmuchtimedoyouspendeverydaypackingyourkids’lunches?Nomore!JusttakeacompleteLunchboxWizardfromyourrefrigeratoreachdaytogiveyourkidsahealthylunchANDhavemoretimetoplayorreadwiththem!Correctnessmeansthatthereisnomistakeofgrammar,punctuationandspellings.SampleHiDaniel,Thankssomuchformeetingmeatlunchtoday!Ienjoyedourconservation,andI’mlookingforwardtomovingaheadonourproject.I’msurethatthetwo-weakdeadlinewon’tbeanissue.Thanksagain,andI’llspeaktoyousoon!Best,JackMillerConsiderationmeanswritingthemessagewiththereceiverinmind.SampleTraci,Iwantedtowriteyouaquicknoteaboutthereportyoufinishedlastweek.IgaveittoMichelletoproof,andshewantedtomakesureyouknewaboutthedepartmentmeetingwe’rehavingthisFriday.We’llbecreatinganoutlineforthenewemployeehandbook.Thanks,JessicaCompletenessmeansthatourmessageshouldincludeallnecessaryfactsandbackgroundinformation.Sample

Hieveryone,Ijustwantedtosendyouallareminderaboutthemeetingwe’rehavingtomorrow!Seeyouthen,ChrisCourtesymeanstoshowourappreciationsandrespecttothereader.Sample

Jeff,IwantedtoletyouknowthatIdon’tlikeyourteamalwaysmonopolizesthediscussionatourweeklymeetings.Ihavealotof