Finally,youshouldalsoprepareyourselfpsychologicallyandthiswillhelpyoucombatstress.Rehearsingtheinterviewwithyourfriends,forexample,isagoodrelaxationexercisethatcaninstallconfidenceinyou.

提問及應(yīng)答

細(xì)節(jié)擴(kuò)展法：用特殊疑問句

Question1

Youmentionedthreeobjectivesofanadvertisingprogram.Howcanyoujudgetheverykindofthe

objectiveaspecificadvertisingprogramserves?

Question2

Howmanywaysarethereforyoutocontrolcostsofadvertisement?

Question3

Asfortheproductsofyour,whichmediadoyouthinkisthebestoneforadvertising? Andwhy?

個(gè)人意見法：用一般疑問句

Question4

Doyouthinktimelyadjustingisjustasimportantaspreparationbeforehandinthedevelopmentofanadvertisementprogram?

Question5

Iheardyoutalkedaboutevaluationsystemsofadvertisement,andfoundmyselfquiteinterestedinit. Hasyour adopted/evolvedsuchasystem? Howdoesitwork?

Question6

Doyoubelieve/agree/supportthatadvertisementisthebestwayinpromotingsales?

回答問題時(shí)簡(jiǎn)明扼要

Answertoquestion1

Youmentionedthreeobjectivesofanadvertisingprogram. Howcanyoujudgetheverykindoftheobjectiveaspecificadvertisingprogramserves?

Therearetwomainaspectswemusttakeintoconsiderationwhenjudgingtheobjectivesofaspecificadvertisingprogram.Firstly,wemustdecidewhatmajorcategorytheproductbelongsto.Secondly,thecurrentsalessituationoftheproductonthemarketshouldbeconsidered.

Answertoquestion2

Howmanywaysarethereforyoutocontrolcostsofadvertisement?

Ithinktheadvertisementcostscanbecontrolledbytwoways.Thefirstwayistochoosethemosteconomically-efficientmedia,suchasnewspaperorradioratherthanTVslots,fortheformertwowillreachthegeneralpublicatarelativelylowcost.Thesecondwayistoensurethatthetyofadvertisementisappropriate,withnospaceforwaste.

Answertoquestion3

Asfortheproductsofyour,whichmediadoyouthinkisthebestoneforadvertising?Andwhy?

Sincemy ’smanufacturingmainlyfocusesonfoodproducts,IbelieveTVmaybethebestmediaforadvertisement.BecauseTVreachesthemostextensivemassandseemstoserveaverystronginfluenceonchildrenandwomen,whocomposethemajorconsumersofourproducts.

Answertoquestion4

Doyouthinktimelyadjustingisjustasimportantaspreparationbeforehandinthedevelopmentofanadvertisementprogram?

Yes,Iquiteagreewithyou.Becausethemarketsituationkeepschangingalmostwithoutstop,timelyadjustingisofkeyimportanceleadingtoasuccessfullaunchofanadvertisingprogram.Butitneverreducesthesignificanceofpreparation.

Answertoquestion5

Iheardyoutalkedaboutevaluationsystemsofadvertisement,andfoundmyselfquiteinterestedinit.Hasyour adopted/evolvedsuchasystem?Howdoesitwork?

Thankyouforyourinterestinour.Actually,our adoptedthisevaluatingsystemlastyear.Ithasworkedverywelluptillnow,providinguswithasetoffiedstandardsin

evaluation,whicharemuchmoreobjectiveincomparisonwithpreviouslyman-madecriteria.

Answertoquestion6

Doyoubelieve/agree/supportthatadvertisementisthebestwayinpromotingsales?

Itcannotbedeniedthatadvertisementisaveryeffectivewayofsalespromotion,butIdon’tthinkitistheonlywaytodothis.Cuttingprices,forexample,sometimesgeneratesthesameresultasadvertisementdoes.Andthat’samoredirectway,andismoney-saving.

三：Parttwo

Whatisimportantwhen…?Managingaproject

Encouragingteamwork

Keetoschedule

theimportanceofteamwork:

Teamworkreflectsthecombinedexperiences,knowledge,inligenceandviewsofagroupofpeople,soitwilldefiniyimprovethequalityandefficiencyofthework.

Iftheparticipantsworkedtogether,itwouldbeeasyforthemtocomeupwithcreativeideas.Thisisparticularlyvaluableforarelativelycomplexwork,forthepeopleworkinginateam,ifoneofthemgetsstuckonamatter,others/therestcouldchipintheirideasandgettheproblemsorted.Butifyouworkonyourown,forinstance,youarethesolemanagerinthedepartment.

Ifpeopledidnotworkasateam,everyonewouldhavetowaitforthedecisionsmadebythemanageranditwasnoteasytogetpeopletotakeonresponsibilityforanything.

Howtoimproveteamwork:

Ideas:friendlyatmosphere;notbossy;patient;goodmanners;modest;leadership;goodinter alskills;varietyofexperience

Varietyofexperienceandabroadhorizonwouldhelptotackleurgentmattersandestablish

hisorher alprestige.Well-experiencedstaffarecapableof ingstormsandcrises.

Oncomingacrossproblematicissues,neworinexperiencedstaffusuallywillfeeldepressedandevenstarttopanic.Oneoranumberofexperiencedstaffwill,inthiskindofsituation,automatically ethespiritualleadersoftheteamandcangettheissuesinquestionsolvedquickly.

Awiderangeofexperiencesareimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingouttheproblemwithyourknowledgewhichisbasedonyourpastexperience.

alqualities:

Thebasisoftheteamworkismutualtrustandfriendlyatmosphere

Goodmanners,nottoobossy,patient,modest,leadership,goodinter alskills.

6-3

三：Parttwo

Whatisimportantwhen…?Managingaproject

Encouragingteamwork

Keetoschedule

theimportanceofteamwork:

Teamworkreflectsthecombinedexperiences,knowledge,inligenceandviewsofagroupofpeople,soitwilldefiniyimprovethequalityandefficiencyofthework.

Iftheparticipantsworkedtogether,itwouldbeeasyforthemtocomeupwithcreativeideas.Thisisparticularlyvaluableforarelativelycomplexwork,forthepeopleworkinginateam,ifoneofthemgetsstuckonamatter,others/therestcouldchipintheirideasandgettheproblemsorted.Butifyouworkonyourown,forinstance,youarethesolemanagerinthedepartment.

Ifpeopledidnotworkasateam,everyonewouldhavetowaitforthedecisionsmadebythemanageranditwasnoteasytogetpeopletotakeonresponsibilityforanything.

Howtoimproveteamwork:

Ideas:friendlyatmosphere;notbossy;patient;goodmanners;modest;leadership;goodinter alskills;varietyofexperience

Varietyofexperienceandabroadhorizonwouldhelptotackleurgentmattersandestablishhisorher alprestige.Well-experiencedstaffarecapableof ingstormsandcrises.

Oncomin