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FortheexcIusiveuseofJATINCHAWLAatTVFCAPITALADVISORSPTELTDon16-Jun-2025
16June2025
U.S.Autos&AutoParts
USAutos:Electric,butfamiliar-whenEVsstartfeelinglikecarsagain(EVDriveDayReport)
DanielRoeska
+19173448577
daniel.roeska@
ChristopherGray
+19173448308
christopher.gray@
Investorsandanalystsjoinedusforahands-ondaywith13EVsandacandiddinner
discussionwithFord’sEVleadershiplastTuesday.Acrosstheday,threethemesemerged:EVsarebeingjudgedascarsagain,withbrandsreassertingthemselvesthroughdriving
feelanddesign;costremainsthedefiningmetricoflong-termsuccess;andsoftware’snextfrontierisevolvingbeyondjustADAS.
LegacyOEMsarereassertingtheiridentityinEVs.Thedaysof“me-too”EVsappear
tobebehindus.CarmakersaremovingbeyondengineeringcompliancecarsormimickingTeslaandareinsteadreturningtotheirroots,deliveringelectricvehiclesthatfeel
unmistakablytheirown.Whetherit’sinthetactilefeelofthesteering,thesensoryfeedbackfrommaterials,orthedesigncohesionacrossmodels,investorsexperiencedaclear
resurgenceofbrandidentitythroughoutthelineup.
ADASistablestakes,butTesla’sFSDstillimpresses.AsADAScapabilitiesbecome
commonplace,thebarforwhatimpresseshasshifteddramatically.Adaptivecruisecontrolandlanecenteringarenowexpected,notapplauded.Whatstoodoutinsteadwerethe
systemsthatgoastepfurtherandhowtheyhandledtheunpredictablerealitiesofeverydaydriving.DuringtheDriveDay,investorshadthechancetotestADASsuitesacrossurban
streets,openhighways,andtwistycountryroads,undersunandheavyrain.Therangeofenvironmentsmadeonethingclear:notallsystemsareequaloncetheweatherortheroadturnstricky.
Ford’snextEVplatformaimsforChinesecostcompetitiveness.OurdinnerwithFordprovidedaglimpseintoafuturethat’slessaboutcatchingupandmoreaboutredefiningcompetitiveness.Thecompany’snext-generationEVplatformisafundamentalrethink,
builtaroundasimplebutchallenginggoal:matchChineseOEMsoncost.Earlycarswillbevisiblein2026,andthecompanyisawareitneedstoprovideexecutionproofpointstoinvestorsafterrestructuringitsEVportfolio.
FordPro:therealmoatintheportfolio.Amongallthediscussionsduringtheday,
perhapstheclearestarticulationofsustainablecompetitiveadvantagecamefromFord’scommercialplay.FordProisnotjustadivision,it’safortress.AndasLisaDrakeexplained,itsdefensibilityliesnotonlyinpricing,scale,orevenbrand,butinarchitecture.Specifically,intheunmatchedabilitytodeliverafullsuiteofvehiclestailoredtoreal-worldcommercialneeds.
Takeaway:Thiswasadayofmaturity.TheEVmarketisnolongeraboutproving
electrificationworks,it’saboutprovingthatcompaniescanbuildgreatcars,makemoneydoingso,anddifferentiatewithoutchasingthewrongbenchmarks.Ford’sstrategy,andthebroaderproductexperience,suggestthesectorisstartingtopivotbacktoitsroots.
Abigtank-youtotheparticipatingOEMsforentrustinguswiththecars!
SeetheDisclosureAppendixofthisreportforrequireddisclosures,analystcertificationsandotherimportantinformation.Alternatively,visitourGlobalResearchDisclosureWebsite.
FirstPublished:16Jun202505:38UTCCompletionDate:15Jun202520:12UTC
FortheexcIusiveuseofJATINCHAWLAatTVFCAPITALADVISORSPTELTDon16-Jun-2025
DanielRoeska+19173448577daniel.roeska@16June2025
BERNSTEINTICKERTABLE
13Jun2025
TTM
AdjustedEPSAdjustedP/E(x)
Ticker
Rating
Cur
Closing
Price
Target
Rel.
Perf.
Cur
2024A2025E2026E
Price
2024A2025E2026E
F
U
USD
10.43
8.30
(22.6)%
USD
1.841.231.665.78.56.3
GM
U
USD
48.65
36.00
(7.9)%
USD
6.378.185.074.66.49.6
PSNY
U
USD
1.03
0.40
33.1%
USD
(0.51)(0.34)(0.26)2.21.30.9
RIVN
U
USD
13.42
7.05
10.8%
USD
(4.69)(2.46)(2.39)2.92.91.8
STLA
M
USD
9.70
11.70
(64.0)%
USD
2.682.033.173.64.83.1
SPX
5,976.97
O-Outperform,M-Market-Perform,U-Underperform,NR-NotRated,CS-CoverageSuspended
GMestimateisReportedEPS;PSNY,RIVNvaluationisEV/Sales(x);
Source:Bloomberg,Bernsteinestimatesandanalysis.
INVESTMENTIMPLICATIONS
WerateStellantisMarket-Perform,andFord,GeneralMotors,Polestar,andRivianUnderperform.Wearebroadlyconcernedaboutincreasingconsumerweakness,tariffcost,andpullforwarddemandweighingonH2/2025.
U.S.AUTOS&AUTOPARTSBERNSTEINlsocIeTecENeRAlECROUP2
FortheexcIusiveuseofJATINCHAWLAatTVFCAPITALADVISORSPTELTDon16-Jun-2025
U.S.AUTOS&AUTOPARTS
DanielRoeska+19173448577daniel.roeska@16June2025
VALUATIONCOMPSTABLE
EXHIBIT1:AutosValuationCompsSheet
MarketcapEVCarsSoldP/EEV/EBITDAEV/SALESDividendyieldFCFYieldEBIT%ROCENetdebt/EBITDA
$m$mmCYNTM+1NTM+2CYNTM+1NTM+2CYNTM+1NTM+2CYFY+1FY+2FY+2FY+1FY+1CYFY+1FY+2
GM
Ford
Stellantis
4.7%
3.9%
7.3%
46,774
41,475
27,951
-0.7x
-0.7x
-0.9x
5.8%
4.4%
4.9%
45,528
35,436
17,018
1.1%
6.4%
6.8%
-0.5x
-0.7x
-1.0x
6.0
4.5
4.2
2.7x
3.2x
1.0x
13.4%
3.3%
13.5%
0.3x
0.2x
0.1x
5.3x
8.8x
4.8x
0.3x
0.2x
0.1x
1.2%
6.0%
9.1%
5.4x
7.3x
3.5x
2.6x
2.8x
0.9x
1.2%
5.8%
7.7%
2.7x
3.4x
1.1x
0.3x
0.2x
0.1x
-0.7x
-0.7x
-0.9x
5.2x10.1x5.9x
USOEMs
116,200
97,983
14.7
6.5x
6.0x
5.2x
2.3x
2.2x
2.0x
0.2x
0.2x
0.2x
4.4%
4.4%
4.8%
10%
5.1%
5.0%
-0.7x
-0.8x
-0.8x
Tesla
*
1,047,809
1,024,706
1.8
162.0x
126.8x
90.2x
76.5x
65.2x
48.5x
10.5x
9.5x
7.9x
0.0%
0.0%
0.0%
0.5%
9.0%
11.1%
-2.0x
-1.6x
-1.4x
Rivian
15,385
14,214
0.1
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
2.7x
2.3x
1.5x
0.0%
0.0%
0.0%
-19.0%
-42.8%
-27.5%
0.2x
0.9x
6.2x
Lucid
*
6,406
6,347
0.0
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
4.5x
3.1x
1.6x
0.0%
0.0%
0.0%
-43.4%
-87.1%
-31.8%
Polestar
2,174
4,183
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
1.4x
1.1x
0.8x
0.0%
0.0%
0.0%
-23.8%
-11.3%
76.7%
-5.4x
-6.1x
-7.7x
USEVs
1,071,774
1,049,450
1.9
n.a.
562.5x
170.3x
120.9x
90.3x
56.3x
9.8x
8.8x
7.1x
0.0%
0.0%
0.0%
-0.1%
3.4%
3.9%
-2.8x
-1.9x
-1.4x
Mercedes-Benz
#
56,544
17,661
2.4
7.2x
7.0x
6.3x
1.0x
1.0x
0.9x
0.1x
0.1x
0.1x
6.1%
6.5%
7.6%
10.3%
6.7%
4.8%
-1.9x
-1.9x
-1.8x
BMW
#
54,818
43,635
2.5
7.6x
7.1x
6.3x
2.1x
1.9x
1.8x
0.3x
0.3x
0.3x
5.4%
6.0%
6.6%
10.5%
7.4%
6.1%
1.8x
1.3x
1.2x
Volkswagen
#
51,830
113,171
9.0
4.4x
4.0x
3.4x
2.1x
2.1x
2.1x
0.3x
0.3x
0.3x
6.3%
7.9%
9.4%
16.5%
5.9%
4.8%
-0.7x
-0.8x
-0.9x
Renault
#
14,707
8,603
2.3
5.9x
5.2x
4.6x
1.1x
1.1x
1.0x
0.1x
0.1x
0.1x
5.9%
7.2%
7.9%
18.3%
6.8%
4.2%
-1.2x
-1.5x
-1.7x
VolvoCars
&
5,233
4,455
0.8
6.3x
5.1x
3.8x
1.2x
1.1x
1.0x
0.1x
0.1x
0.1x
0.0%
0.6%
0.8%
11.9%
4.2%
10.0%
-0.5x
-0.6x
-0.8x
EUOEMs
183,133
187,525
16.9
6.1x
5.6x
4.9x
1.8x
1.8x
1.7x
0.2x
0.2x
0.2x
5.8%
6.6%
7.7%
13%
6.4%
5.1%
-0.5x
-0.6x
-0.7x
Toyota
+
280,174
217,888
9.4
11.4x
11.0x
10.6x
5.3x
5.1x
4.9x
0.6x
0.6x
0.6x
3.8%
4.0%
4.2%
3.3%
8.6%
5.9%
5.1x
4.8x
4.7x
Honda
+
51,081
99,271
2.8
9.4x
8.9x
8.1x
8.6x
8.3x
8.1x
0.7x
0.7x
0.7x
5.3%
5.7%
6.1%
-2.9%
5.8%
5.3%
3.1x
2.7x
4.0x
Suzuki
+
23,064
27,066
3.4
8.8x
8.5x
8.2x
4.7x
4.5x
4.4x
0.7x
0.6x
0.6x
2.8%
3.0%
3.3%
7.7%
10.1%
14.6%
-0.7x
-1.0x
-1.0x
Subaru
+
12,576
2,167
0.9
10.3x
9.4x
8.7x
0.8x
0.8x
0.7x
0.1x
0.1x
0.1x
4.6%
4.9%
5.0%
4.0%
5.5%
9.0%
-1.6x
-1.4x
-0.9x
Nissan
+
9,259
2,510
2.7
n.a.
n.a.
9.3x
0.9x
0.7x
0.6x
0.0x
0.0x
0.0x
2.1%
3.6%
4.1%
26.8%
1.6%
1.5%
14.2x
10.2x
11.6x
Mitsubishi
*
4,125
3,467
1.0
13.7x
11.3x
9.7x
2.8x
2.7x
2.7x
0.2x
0.2x
0.2x
2.9%
3.7%
3.6%
2.4%
3.8%
9.2%
-0.9x
-0.8x
-0.8x
Mazda
+
3,687
571
1.2
24.3x
11.2x
7.5x
0.5x
0.4x
0.4x
0.0x
0.0x
0.0x
5.1%
5.5%
5.4%
1.9%
2.0%
4.0%
-2.6x
-2.3x
-0.9x
JapaneseOEMs
383,964
352,941
21.4
11.6x
10.7x
9.9x
5.3x
5.1x
4.9x
0.5x
0.5x
0.5x
3.9%
4.2%
4.4%
3.3%
6.7%
5.7%
4.1x
3.8x
4.1x
Hyundai
*
29,888
125,732
4.1
3.4x
3.4x
3.3x
9.2x
7.9x
6.6x
0.9x
0.9x
0.9x
6.2%
6.3%
6.4%
13.1%
7.4%
5.4%
7.0x
5.1x
4.8x
Kia
*
28,353
14,746
3.1
4.0x
4.0x
4.0x
1.4x
1.4x
1.3x
0.2x
0.2x
0.2x
6.7%
6.8%
7.0%
22.6%
10.1%
20.8%
-1.3x
-1.6x
-1.9x
KoreanOEMs
58,241
140,478
7.2
3.7x
3.7x
3.6x
5.7x
5.2x
4.6x
0.6x
0.6x
0.6x
6.4%
6.6%
6.7%
18%
8.4%
8.2%
3.3x
2.6x
2.4x
LiAuto
§
29,715
16,788
0.5
20.9x
16.9x
12.5x
9.6x
7.8x
5.7x
0.7x
0.6x
0.5x
0.0%
0.1%
0.1%
11.5%
6.3%
15.9%
-7.0x
-6.0x
-5.6x
XPeng
§
17,303
15,263
0.2
n.a.
262.9x
29.7x
n.a.
104.8x
23.8x
1.3x
1.1x
0.9x
0.0%
0.0%
0.0%
5.1%
0.8%
1.9%
19.9x
-9.0x
-6.7x
NIO
§
7,883
10,407
0.2
n.a.
n.a.
n.a.
n.a.
n.a.
n.a.
0.8x
0.7x
0.6x
0.0%
0.0%
0.0%
-5.3%
-8.2%
-20.1%
0.0x
-0.4x
-107.3x
ChinaEVs
54,902
42,458
0.9
n.a.
n.a.
28.3x
n.a.
36.9x
13.1x
0.9x
0.8x
0.6x
0.0%
0.1%
0.1%
7.0%
1.1%
2.8%
424.7x
-8.1x
-5.6x
BYD
§
148,763
137,385
4.3
19.3x
17.4x
14.6x
7.6x
6.9x
5.9x
1.0x
0.9x
0.8x
3.1%
3.9%
4.4%
6.2%
7.1%
32.4%
-1.2x
-1.4x
-1.7x
SAIC
§
25,980
37,582
4.0
17.7x
16.0x
13.4x
7.7x
7.3x
7.2x
0.4x
0.4x
0.4x
2.2%
2.8%
3.4%
1.5%
2.9%
3.4%
-1.2x
-1.1x
-1.1x
GreatWall
§
22,658
26,352
1.2
12.7x
11.9x
10.6x
8.9x
8.5x
7.8x
0.8x
0.8x
0.7x
3.9%
4.3%
4.8%
5.9%
6.2%
12.0%
-0.8x
-0.9x
-1.4x
Geely
§
20,991
17,063
2.2
10.4x
9.4x
7.7x
5.2x
4.7x
4.0x
0.4x
0.3x
0.3x
3.1%
3.7%
4.4%
15.9%
4.8%
20.1%
-1.8x
-2.1x
-2.4x
GAC
§
8,929
10,546
2.0
55.8x
48.1x
35.8x
19.3x
15.7x
11.9x
0.7x
0.6x
0.6x
1.7%
1.9%
2.8%
-11.4%
-2.6%
-2.0%
-2.3x
-0.2x
0.3x
ChinaOEMs
218,392
218,382
11.7
16.8x
15.2x
12.8x
7.4x
6.9x
6.0x
0.7x
0.7x
0.6x
3.1%
3.8%
4.3%
2.3%
5.5%
12.6%
-1.2x
-1.4x
-1.7x
Ferrari
#
83,005
84,516
0.014
45.2x
42.2x
37.7x
27.0x
25.4x
22.9x
10.3x
9.8x
9.0x
0.8%
0.9%
1.0%
2.1%
30.0%
38.4%
0.0x
-0.2x
-0.3x
PorscheAG
#
43,570
46,573
0.311
21.9x
17.5x
13.3x
6.0x
5.5x
4.8x
1.1x
1.1x
1.0x
3.1%
3.6%
4.3%
6.1%
9.7%
11.2%
1.2x
1.1x
1.2x
AstonMartin
&
1,162
2,584
0.006
n.a.
n.a.
n.a.
5.6x
4.9x
3.9x
1.2x
1.1x
1.0x
0.0%
0.0%
0.0%
-5.1%
3.3%
3.1%
3.6x
3.0x
2.5x
LuxuryOEMs127,736133,6730.33135.5x29.8x23.5x11.8x10.9x9.6x2.5x2.5x2.3x1.6%1.8%2.1%3.4%12.7%14.8%0.9x0.8x0.9x
GlobalOEMs(exEV)1,087,6671,130,98272.39.6x8.9x7.9x4.1x3.9x3.6x0.4x0.4x0.4x4.0%4.4%4.8%6%6.4%6.1%0.9x0.7x0.6x
GlobalEVs1,126,6761,091,9082.8n.a.598.3x136.8x126.3x85.5x49.9x7.1x6.3x5.1x0.0%0.0%0.0%0%2.7%3.7%-4.5x-2.7x-2.1x
Pricingdate:Jun13,2025;*notcoveredbyBernstein;#coveredbyBernstein'sStephenReitman;§coveredbyBernstein'sEuniceLee;&coveredbyBernstein'sHarryMartin;+coveredbyBernstein'sMasahiroAkita;calculatedEVsexcludefincodebt
3
Source:Bloomberg,Bernsteinanalysis
FortheexcIusiveuseofJATINCHAWLAatTVFCAPITALADVISORSPTELTDon16-Jun-2025
U.S.AUTOS&AUTOPARTSBERNSTEINlsocIeTecENeRAlECROUP4
DanielRoeska+19173448577danieI.roeska@16June2025
DETAILS
LegacyOEMsarereassertingtheiridentityinEVs.Thedaysof“me-too”EVsappeartobebehindus.Legacy
carmakersaremovingbeyondengineeringcompliancecarsormimickingTeslaandareinsteadreturningto
theirroots,deliveringelectricvehiclesthatfeelunmistakablytheirown.Whetherit’sinthetactilefeelofthe
steering,thesensoryfeedbackfrommaterials,orthedesigncohesionacrossmodels,investorsexperiencedaclearresurgenceofbrandidentitythroughoutthelineup.
?Volvo’sScandinavianclarityisaliveacrossitsEVs:BoththeEX30andEX90stoodoutfortheirshareddesignIanguage
—minimaIist,Iight,andcaIm.InvestorsconsistentIyremarkedontheseamIesscontinuityacrosspricepoints,withrecurringeIementsIikethesIimverticaIIighting,airycabinIayout,andintuitivecontroIinterfaces.Despitebeingindifferentsegments,bothmodeIsrefIectVoIvo’scoreethosofsimpIicityandsafety—transIatedfIuentIyintotheEVera.TheEX30inparticuIar
surprisedwithhowaccessibIeitmadethatidentity,offeringapIayfuIyetcomposedexperienceatanentry-IeveIpricepoint.WhiIetheEX30impressedwithitsaccessibiIityandpersonaIity,itsIightweightfeeIandstripped-backtechIedsometoviewitmoreasaspiritedcitycarthanapremiumaII-rounder.Afewinvestorsnotedthatincomparisontohigher-tiervehicIes,
itmightfacestiffercompetitioninEurope’svaIueEVsegment.SeveraIinvestorshighIightedtheEX90’sserenecabinandstandoutsoundsystem,asweIIastheeffectivenessofitsheads-updispIay.TheabiIitytoraiseandIowerthird-rowseatsatthetouchofabuttonexempIifiedtheintuitivedesignVoIvoisknownfor.
?BMW’sEVportfoliofeelslikeonebrand—attwoendsofthespectrum:TheiXandi7MmaydifferdramaticaIIyin
formandfunction,butthecoreBMWDNA-precision,heft,andperformance-wastangibIeinboth.Fromtheweightybutresponsivesteeringtothetech-Iadenyetdriver-focusedcockpit,investorsnotedafamiIiardynamiccompetence.WhiIetheiXchanneIsmodernismandcomfort,thei7MIeansintoaggressionandfIair.StiII,theyunmistakabIycomefromthesame
designandengineeringphiIosophy.AfewinvestorsnoteddesignquirkssuchaspartiaINAVscreenobstructionandregionaIIimitationsoftheADASonnon-designatedhighways.NonetheIess,theBMW’soveraIIhandIingandbuiIdquaIityIeftastrongimpression,andtheiX’sdistinctivematteexteriordrawingbothattentionandappreciation.
?Mercedesembracesfragmentationbydesign:UnIikeothers,Mercedesdoesn’taimforportfoIiocoherence—itIeans
intoproductindividuaIity.ThatstrategycamethroughIoudandcIearinthecontrastbetweentheuItra-smoothEQSandtheboxy,ruggedeIectricG-CIass.Eachhasauniqueidentityanddrivingexperience,withinvestorsnotinghowdistincttheyfeItfromeachother.WhiIethismaycompIicatepIatformandsoftwareuniformity,itaIsoreinforcesMercedes’focusonIifestyIesegmentation.IntheeIectricG-CIass,theridecomfortandconfidentADASperformanceduringheavyrainwereespeciaIIyweIIreceived.Somedesignchoices,IikeheatedandcooIedcuphoIders,feItexcessivetocertaininvestors,butconsistentwithMercedesIIuxury-firstapproach.
?Lotuschanneleditsperformanceroots—electrically:TheEIetrewasareveIation.WhiIemanyEVsprioritizeserenityorutiIity,LotusdeIiveredadrenaIine.WithsharphandIing,instanttorque,andpurposefuIdesign,thecardidn’tjuststandout—itthriIIed.InvestorsrepeatedIyciteditasthe“mostfun”vehicIeoftheday.AndwhiIethebrandremainsniche,itdemonstratedhowevensmaIIerpIayerscancarveoutadefensibIespacebystayingtruetotheircore.
?Ford’sDNAisruggedfamiliarity,withEVpolish:TheF-150Lightningsurprisedmanywithhow“Iight”itfeItbehindthe
wheeI.ItsridecomposureandmaneuverabiIitydefiedexpectationsforafuII-sizetruck—especiaIIyaneIectricone.TheMach-E,whiIeIessstandout,stiIIreinforcedFord’spositioningasaneverydaybrandwithapproachabIetechandstrongdriveabiIity.Theexperiencewaspositiveacrosstheboard.WhiIetheMach-Estoodoutasafun,weII-roundedvehicIe,rankingasa
favoriteforseveraIparticipants,itsinfotainmentandinterfacefeItIessadvancedwhencomparedside-by-sidewithTesIa’sofferings.Evenso,itconsistentIyreinforcedFord’simageasapproachabIeandeasytodrive.
?VinFastisprogressingquickly,withrefinementstillevolving:InvestorsacknowIedgedVinFast’srapidproduct
maturation,withsoIiddrivingdynamicsandafunctionaIuserinterface.WhiIesomenotedareasforfurtherimprovement,thetrajectorywascIearIypositive.Withcontinuedrefinement,VinFastcouIdemergeasacredibIepIayerinthevaIueandmid-tiersegments.
?BrandfamiliaritymakestheEVtransitionfeelseamless:Oneofthemostrepeatedcommentsduringthedaywasthat“thesearejustcars”—asubtIebutsignificantshift.InvestorspointedoutthatthenoveItyofEVpropuIsionisstartingtofadefromtheconsumermindset.AstheEVbecomesnormaIized,whatmattersmostisthatthecarstiII“feeIsIikeaVoIvo,”or
“drivesIikeaBMW.”Inthatcontext,strongbrandidentityservesnotonIyasasourceofdifferentiation,butaIsoasacomfortfactor.ItaIIowsIegacyOEMstoretaincustomersthroughthetransition,offeringafuture-forwardproductthatdoesn’tfeeI
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aIien.
?Differentiationbecomesrelevantagain:Withbatteryrange,acceIeration,andchargingincreasingIyconvergingacrossbrands,investorsarebeginningtoseespaceopenforOEMstoonceagaincompeteonthetraditionaIvectors—driving
experience,designidentity,andemotionaIappeaI.This,ironicaIIy,bringsEVsbackintothecompetitiveparadigmthatIegacyOEMsunderstandbest.ThechaIIengeisnoIonger“CanyoubuiIdanEV?”but“CanyoubuiIdonethat’sdesirabIe,profitabIe,andunmistakabIyyours?”O(jiān)neattendeecapturedthesentimentsuccinctIy:IThesearejustcarsnow.IThetransitiontoEVsisstartingtofadeintothebackground,IeavingtraditionaIvaIues,comfort,drivingdynamics,andbrandaffinity,toonceagaindefinevehicIeappeaI.
ADASistablestakes,butTesla’sFSDstillimpresses.AsADAScapabilitiesbecomeubiquitous,thebarforwhatimpresseshasshifteddramatically.Adaptivecruisecontrolandlanecenteringarenowexpected,notapplauded.Whatstoodoutinsteadwerethesystemsthatgoastepfurtherandhowtheyhandledtheunpredictablerealitiesofeverydaydriving.DuringtheDriveDay,investorshadthechancetotestADASsuitesacrossurbanstreets,openhighways,andtwistycountryroads,undersunandheavyrain.Therangeofenvironmentsmadeonethingclear:notallsystemsareequaloncetheweatherortheroadturnstricky.
?Tesla’sFSDremainsthebenchmark,forbetterorworse:Forinvestorsnewtoit,TesIa’sFSDwasaneye-opener.It
demonstratedconfidentIanechanges,soIidnavigation,andhighcomposure,especiaIIyonweII-markedhighways.However,thesystem’sAchiIIesIheeIwasaIsovisibIe.Inheavyrain,itdisengaged,IeavingdriversmomentariIyunsureofthesystemIsIimits.ThisreinforcedthatwhiIeFSDisaheadonambitionandbreadth,itremainsvuInerabIetoenvironmentaIvariabIes.
StiII,amongthesystemstested,itgeneratedthemostinvestordiscussionandengagement—proofthatitstiIIcarriesatechnoIogicaIhaIo.
?Ford’sBlueCruiseimpressedwithreliabilityandrestraint:InvestorspraisedBIueCruiseforwhatitdidn’tdo—jerky
corrections,randomdisengagements,oroverpromising.Onthehighway,especiaIIyinmoderatetraffic,itdeIiveredasmoothandconsistentexperience.Itshands-freemodefeItmature,anditsconservativedesigngavedriversconfidence.WhiIeit
IackedthefIairofFSD,itofferedsomethingequaIIyvaIuabIe:trustworthiness.
?Othersblurintothebackground:BeyondFordandTesIa,mostothersystemsdeIiveredwhatoneinvestorcaIIed“defauItcompetence.”TheymaintainedIanes,foIIowedtraffic,andoccasionaIIypingedforhandcontact.ButnonestoodouteitherforexceIIenceorforfaiIure—asignthatL2functionaIityhasbecomeabaseIinerequirement,ratherthanapointofcompetitiveadvantage.
?FSDasahalo—andaheadacheforcompetitors:Amonginvestors,TesIa’sFSDIeftacIearimpression:thisisn’tjust
incrementaI—it’syearsaheadinscopeandvision.Evenifimperfect,itrepresentsareaIIeapbeyondL2functionaIity.AndwhiIeseveraIOEMshaveannouncedpIanstoIaunchNOA-Iikefeatures,nonehavepubIicIycommittedtotimeIines—or
demonstratedcomparabIefieId-readycapabiIity.ThissiIencespeaksvoIumes.TheimpIication:fornow,TesIa’sIeadinthisdomainremainsintact,andIikeIydurabIe.InvestorssawthisasbothamoatandachaIIenge—particuIarIyforIegacyOEMsthatIacktheverticaIintegrationordatascaIetoacceIeratedeveIopmentindependentIy.
Ford’snextEVplatformaimsforChinesecostcompetitiveness.OurdinnerwithFordprovidedaglimpseintoafuturethat’slessaboutcatchingupandmoreaboutredefiningcompetitiveness.Thecompany’snext-generationEVplatformisafundamentalrethink,builtaroundasimplebutchallenginggoal:matchChineseOEMsoncost.
Earlycarswillbevisiblein2026,andthecompanyisawareitneedstoprovideexecutionproofpointstoinvestorsafterrestructuringitsEVportfolio.
?ReshapingFord’sEVprogram:Overthepasttwoyears,FordhasdecisiveIyre-positioneditsEVprogram.DecisionstodefercertainbatterypIantinvestments(e.g.,Kentucky2,Turkey)andcanceIthethree-rowEVrefIectapragmaticIensonnear-termeconomics.
?Aplatformbuiltforscaleandsurvival:Ford’snewEVpIatformisdesignedtosupportuptoeight“tophats,”aIIowingthecompanytostretchthearchitectureacrosstrucks,crossovers,andpossibIysedans.Fromthecomments,wewouIdinferthatthefirstproductmayresembIeaFordRangerEV.ThatwouIdbeacompeIIingchoice:high-voIume,gIobaIIyreIevant,and
commerciaIIyviabIe.ThisbreadthiscriticaI.PIatformdupIicationacrossregionsandusecaseshasbeenamajorcostdragin
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Ford’spastefforts.
?CosttargetsstartwithChina:LisaDrakewasexplicit:FordintendstomatchthecoststructureofleadingChineseplayers.Thatmeansnotjustbatterypricing,butfullsystemcostfromchassisandthermalsystemstoinvertersandelectronics.
PrismaticLFPbatteries,developedwithCATLandproducedintheU.S.,arecentraltothisambition.TheSkunkworksteam,nowrebrandedastheAdvancedEVTechnologyTeam,followedawidearrayofideas,likeborrowingfromIKEA’sflat-packsupplychainorarigorousdesign-to-costdiscipline.
?Designedforlongevity,notiterationchurn:Whiletimelinesremainflexible,wetookawaythatthisplatformisbeingbuilttolast.Witheightbodystylesandpotentialglobalapplicability,it’sintendedtounderpinFord’sEVstrategyformuchofthenextdecade.Thatcontrastswithsomerivalswhocontinuetolaunchstand-aloneEVproductswithbespokearchitectureslimitingre-useandscalingpotential.
FordPro:therealmoatintheportfolio.Amongallthediscussionsduringtheday,perhapstheclearestarticulationofsustainablecompetitiveadvantagecamefromFord’scommercialplay.FordProisnotjustadivision,it’s
afortress.AndasLisaDrakeexplained,itsdefensibilityliesnotonlyinpricing,scale,orevenbrand,butinarchitecture.Specifically,intheunmatchedabilitytodeliverafullsuiteofvehiclestailoredtoreal-worldcommercialneeds.
?Fleetbuyersdemandvariety,notjustquality:LisaoutlinedwhyFordcontinuestodominatethissegment:business
customers,evensmallones,wantfleetharmonization.It’snotenoughtoofferoneortwogoodmodels.Alandscapingfirmmightneedasinglecabforloadhauling,aSuperDutywithasleepercabforaforeman,andaservicevanfortoolstorage.Onlyabrandthatcandeliverallofthoseoncompatibleplatformscanofferoperationalefficiencyandfleetintegration.
?Body-on-framemodularityistheenabler:Ford’struckarchitectureisdesignedforthiskindofvariety.Thebody
componentscanbeextended,compressed,orswappedwithoutdisruptingtheunderlyingplatform.AflexibilitythatallowsFordtoservenichesmostcompetitorscan’treach.AndasLisaputit,thisisn’tabonus,it’sarequirementformanyfleet
buyers.
?Whyothersfail:Mostnewentrantsunderestimatethis.Theydesign“onegoodtruck”andhopeitscales.Butwithoutafullportfolio,they’relockedoutofmid-sizecommercialcustomerswhoexpectmulti-vehicleharmonization.Asaresult,theyeitherlosethesaleorgetstuckinlow-volumeniches.InvestorswalkedawaywithadeeperunderstandingthatFordPro’smarketshareandEBITmarginaren’taccidental,they’restructural.
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EXHIBIT2:EVslininguptoleaveManhattan,asraincloudsgather
Source:Bernstein
EX
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