1、Unit 8,Business English,瘁鼻舵五鑷裴挪鞋岔締沒撤鏈榴仙獲舟欣茹劉豹謂將氯柞才獎勿入做減詐商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,2,Text A,Words and Expressions accessoryn. 附件，附屬品，配件 alignmentn. 聯(lián)盟，排成直線 bundlingn. 捆，束，包裹 categoryn. 部門，種類，范疇 commentatorn. 評論家 constraintn. 約束，限制條件；vt. 勉強，逼迫 curriculumn. 課程 depictvt. 描繪，描寫 heritagen. 遺產(chǎn)，繼承物 ing

2、redientn. 組成成分,Marketing Mix and McDonalds Five Ps,舍枉就穆扛擾拈泳停羽決年尹晚屯錢多宿空斃菱專頗斤愚夠癌啼兒財外灑商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,3,Text A,Words and Expressions inventoryn. 詳細目錄；存貨 liveryn. 工作制服 logisticsn. 后勤，物流 paletten. （畫家用的）調(diào)色板 parametern. 特色，特點 pattyn. 小餡餅，小面餅 penetrationn. （營銷中的）滲透策略 perceivedvt. 感覺，覺察，看出 pe

3、rceptionn. 感覺，知覺；理解力，領(lǐng)悟力 premiumn. 報酬，獎金；溢價；額外的費 用,Marketing Mix and McDonalds Five Ps,皺躬桓顧均村遍琶遙遷期元村就文姑恢搪閱孜圭法泄盔石龔畔衛(wèi)挾滓娛塔商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,4,Text A,Words and Expressions promotionn. 促銷；提升，晉級 tacticn. 實現(xiàn)政策的計劃或方法，策略 tangiblea. 有形的，可觸知的；確切的，真實的 skim v. （營銷中的）撇脂策略，原指撇去（液體 表面上的）漂浮物 spicya. 香料的

4、，加香料的 staplen. 主要原料，主要成分；釘書針；vt. 用釘書 針釘住 walnutn. 胡桃，胡桃樹 credit card信用卡 distribution channel銷售渠道,Marketing Mix and McDonalds Five Ps,嚏撂舶巒報鴦鯉獲繳雄彈央忻畦咳韌泊晶緒倚嚏碧生拯椰柑枝言贊殊柔馳商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,5,Text A,Words and Expressions drive-thru車道，thru是through的非正式拼法 multi-faceted多方面的，多側(cè)面的 price discriminati

5、on價格歧視 revolve around圍繞旋轉(zhuǎn),Marketing Mix and McDonalds Five Ps,蛆乳悅鷹外閱劉綁氖粟砧鑷驅(qū)分砸律反彌遭辰惱掙缽幅基氏霍祟楞拂肪黨商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,6,Text B,Words and Expressions accommodate v. 調(diào)和 appeal n. 吸引力 archrival n. 主要競爭對手 beverage n. 飲料 calorie n. 卡路里（熱量單位） catch-up adj. 有助于趕上的 compatriot n. 同國的人；同胞 complacent ad

6、j. 自滿的，自鳴得意的 consolidation n. 鞏固，聯(lián)合，統(tǒng)一 diplomat n. 外交家,Coca-Colas Global Marketing Strategy,釋葛撤氈茁類允肝甚鴛咕川助蒙冪捂波擴段娃苔嫁摔袖套勿顯柿井贏托死商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,7,Text B,Words and Expressions enlist v. 利用 executive n. 經(jīng)理 feature v. 以為特色 formidable adj. 難對付的 immerse v. 使沉浸于；使陷入 indigenous adj. 當?shù)氐?jingle n

7、. 廣告短詩（或短歌） local n. 當?shù)鼐用?lucrative adj. 有利的；賺錢的 lure v. 引誘；吸引,Coca-Colas Global Marketing Strategy,旅痛碌比平云得雕磷院腐摹卷彈罕英是盎鎬冪疇贊凳勒攆氦享瀾義艷臭賭商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,8,Text B,Words and Expressions lyric n. 歌詞 morale n. 士氣 oolong n. 烏龍茶 outsell v. 比（別的商品）更暢銷 parched adj. 口渴的 patriotism n. 愛國主義 pin v. 固定

8、性 pursuit n. 追求，尋求 quintessential adj. 典型的；最完美的 saturated adj. 飽和的,Coca-Colas Global Marketing Strategy,栗體抉懾徹啡柜吟控商振蛤走廖羽撇梢狗題皋兌找叁病吟合橫掄筍娃憐遜商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,9,Text B,Words and Expressions savvy n. 精明；見識 soccer n. 英式足球 tactic n. （一個）策略 tailor v. 針對特定目的（或?qū)ο螅┳餍薷?translate v. 轉(zhuǎn)變，轉(zhuǎn)化 viewer n. 看

9、電視者 count on 依靠，期待，指望 disposable income 可支配收入 take off （經(jīng)濟情況等）開始明顯好轉(zhuǎn)；開始獲 利 vending machine （出售糖果、香煙、食品或汽油等的） 投幣式自動售貨機,Coca-Colas Global Marketing Strategy,刷箱熔搞魁黃遭哈扇塞千怔冊乞衷耿算奄噶扛淘春喀升孺啊鵬售愁慎怖宛商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,10,Business Writing,Important NotesThanks letters Thank-you letter states in the f

10、irst sentence why you are expressing thanks. The rest includes details about the situation. A letter of thanks ends by re-expressing your appreciation. Thank-you letter should remain friendly in tone and common courtesy is welcomed by the reader. A little detail and special attention go a long way.

11、Be clear and attentive to your audience.,Thanks & Apologies,揉阮礙蔣豆靜疤麗店眺遇盅括廷秦緣奎薄窿俗官搜肺緊忘包翔零泰礫瀾浦商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,11,Business Writing,Sample 1 Thanks for Hospitality Dear Mr. Smith, We would like to extend many thanks to you for your kind hospitality during our recent visit to your company.

12、 It was very kind of you to introduce to me so many famous entrepreneurs and investors at your reception conference. Now we are at home and starting a new work schedule. I hope you will make a short visit to our corporation and speak to our staff about your managerial experience and modern theories

13、of business management. Please let me know when it is convenient to you to make the visit. I look forward to seeing you again. Yours sincerely, (Signature),Thanks & Apologies,位檀逸渭蹦工謅脾弊旱牡秒貝牌燙紡泄墨絞貸皺織哨是痕游逞家哮遁茨侵商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,12,Business Writing,Sample 2 Thanks for Presents Dear Mr. Smit

14、h, We wish to express our sincere thanks to your kind hospitalities extend to our visiting delegation and the valuable books given to our company. The delegation have brought home the successful managerial experiences of your company and a dozen of books on business and business management, marketin

15、g, international trade, business laws, etc. We believe both the experiences and the books are great help to our newly established business. We should like to take this opportunity to invite you to pay a visit to our company. We want to hear very much your opinions and advice about our work here. You

16、rs sincerely, (Signature),Thanks & Apologies,夫廣鄧素錄弘豪瞪偏膽傾患政計煌沿登株窺喉占膘閡惶箱場剮姿迄委禱鍵商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,13,Business Writing,Sample 3 Thanks for Recommendation Dear Mr. / Ms. , Thank you very much for your kindly recommendation of the Galaxy Company. After 3 months trial cooperation we have found

17、 this company is indeed professional in handling international trade affairs. Their work is both efficient and down to earth. We really find them a good partner. We believe our business will be expanded very fast and benefit a lot if we continue to use them as our exclusive agent in that area. We sh

18、ould express our hearty thanks again for the favor you have done for us. Yours sincerely, (Signature),Thanks & Apologies,賃署韭辟芽禱訟叭甜戎匡拒老甘番蔬抓沮由瓷飾恩鋸楔粵良舒勤饑硫蒂冷商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,14,Business Writing,Important NotesApologies letters To make an apology is a virtue. Offer your apology in the begin

19、ning of the letter and clearly state the problem. Give some explanation for what happened. Focus on what actions you are taking to rectify the problem. Hand-sign the apology letter with a black pen.,Thanks & Apologies,刮付浪諸灸撐眼乙懈積飲導(dǎo)倪黨寞創(chuàng)鈴守寅棚誅釣霞半艷帶碑焦僅替奸即商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,15,Business Writing

20、,Sample 1 Dear Prof. Brown, I would like to express my apologies for not being able to keep our 10 oclock appointment for Mar. 16, for I have some urgent business to deal with out of town and wont be back until Mar. 17. I will ring you up as soon as I come back to arrange for another appointment. Wi

21、th many apologies. Sincerely yours, Mr. David Brown,Thanks & Apologies,釋慧登嘔捅吁噬轟誰鳥嗣錐駱撿胺戶乘乎辣昭習葡意燭毋發(fā)癡被忙鍍翅盒商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,16,Business Writing,Sample 2 Dear (Mr. or Ms. Smith), I am very sorry that I missed our scheduled appointment last Tuesday. I attempted to get a message to you that m

22、y car broke down in the middle and I needed to immediately deal with towing and subsequent repairs. I hope you received my message and were not too inconvenienced by my missing our appointment. Our meeting was very important to me. As we discussed previously, the work your company is involved in int

23、erests me tremendously. I think I could be an asset to your organization. I will call your office within the week to reschedule another appointment that is convenient for you. I look forward to meeting with you. Thank you for your time and consideration. Sincerely, (Signature),Thanks & Apologies,呼知趾

24、蜀淌挨訊玫事掘背痘科果閨懦鑷述錦炎贅肛醇蓮老躇朗鼎銻陶扁慎商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,17,Business Writing,Sample 3 Dear Mr. Linden, Thank you for your letter of May 23. We are very sorry the TV set arrived in poor condition. It was apparently damaged during shipment. We are sending you another one at oncedoubly well packed,

25、this time, to make sure it reaches you safely! We hope that you have not been inconvenienced, and that you will enjoy your purchase for a long time to come. Sincerely yours, (Signature),Thanks & Apologies,灶鑷親予抨誼重丟篆佩藤熄拓忿負平山思閑蓬染儡婆超餒囚遏附鄙二糠聘商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,18,Business Dialogue,Dialogue 1

26、(W=Waiter M=Mr. Smith) W: The Pearl Restaurant. Can I help you? M: Yes. Id like to reserve a table for two at eight oclock, please. W: Thatll be all right, sir. Whats your name, please? M: In the name of Mr. and Mrs. Wang. W: Mr. and Mrs. Wang? M: Thats right. They are my friends and tourists from C

27、hina. Its their thirtieth wedding anniversary, so please arrange to have some roses on the table. W: OK! Well take care of that, sir. M: Thank you. Bye!,Eating and Drinking,經(jīng)嘯榔茂抄駛甘檻惋慧區(qū)鄰睦渙氰幅鮑錠始呂民愚朝煤蝸分謗灼壇末船瓶商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,19,Business Dialogue,Dialogue 2 (M=Mr. Lin F=Francisco) M: What

28、would you like to order? F: I dont know much about Chinese food. If you dont mind, Ill leave the choice to you. M: OK, Well have Beijing roast duck, a Beijing specialty. What about a drink to start with? F: That sounds good, but something mild, please. M: Here is to your health! F: And to yours! Che

29、ers! I think Chinese cuisine is the oldest in tradition and ranks among the worlds best. M: The Beijing roast duck is a specialty of this restaurant. Have some more. F: Its the most enjoyable dinner Ive had for a long time. All the dishes are delicious, and your service is excellent. I enjoy the din

30、ner very much. M: Its very kind of you to say so. Im glad you like our food. F: Thank you for a very pleasant evening.,Eating and Drinking,宇械堵夾貳慚行胯鮮辰埠紫例懶霸闊鷹齲益唐苦穴囊曼是冗屈論呀斜整密商務(wù)英語 Unit8 武漢理工商務(wù)英語 Unit8 武漢理工,20,Business Dialogue,Dialogue 3 (W=Waiter M= Mr. Smith) W: Heres the menu, sir. Which do you prefe

31、r, western food or Chinese food? M: Id like a real Chinese dinner. W: Can you use chopsticks, sir? M: Yes, but I cant use them skillfully. Id like to take this opportunity to practice. W: Thats fine. M: How many kinds of Chinese cuisine do you have? W: We serve Shanghai food, Sichuan food and Guangdong food. M: I know they are quite different, but I cant remember how exactly they are different. Coul