1、Key point: useful terms and definitions of e-commerce Difficult points: writing of agreements,By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing of agreements useful sentences for agreement (contract) By the end of this lesson, you sh

2、ould be able to analyze Nikes marketing decisions prescribe the growing steps of Nike.,Nike, from Small Beginnings to World Giant,Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with

3、 its marketing decisions. Key words: Nike; marketing decisions; marketing strategies; advertisement,New Words,Sentence Explanations,1. The global giant company with revenues in 1996 of $US6.4 billion and profits of $553 million started in the 1960s with the companys founders selling cheap Japanese s

4、ports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. 這家全球巨人公司1996年銷售額達(dá)64億美元、利潤(rùn)達(dá)5.53億美元，而在60年代卻是靠推銷廉價(jià)日本運(yùn)動(dòng)鞋起家的，它的創(chuàng)始人將鞋放在自己的小汽車?yán)?，在高中田徑運(yùn)動(dòng)會(huì)上向運(yùn)動(dòng)員兜售。,with the companys founders selling cheap Japanese sports shoes to American high school athl

5、etes at school track meetings, using a supply of shoes they kept in their car. 注意，with 后面接復(fù)合賓語(yǔ)（賓語(yǔ)companys founders及其后面的兩個(gè)賓語(yǔ)補(bǔ)足語(yǔ) selling cheap Japanese sports shoes和using a supply of shoes they kept in their car ）用來(lái)說(shuō)明附帶情況。,2. With excellent timing and a fair share of good luck, the founders of Nike we

6、re perfectly placed to cash in on Americas sports leisure boom during the 1970s, when millions of Americans began Jogging and running as part of their Personal campaigns to keep fit and healthy. 當(dāng)時(shí)，在70年代，全美正掀起運(yùn)動(dòng)休閑的熱潮，成千上萬(wàn)的人為了保持健康開始參加慢跑和長(zhǎng)跑運(yùn)動(dòng)。天賜良機(jī)和得天獨(dú)厚的運(yùn)氣使耐克的創(chuàng)始人大獲其利。to cash in 從中獲利。 to cash in 從中獲利。,3

7、.The endorsements by star players, encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to $US 1 billion worth of running, basketball, and tennis shoes in 1986, while creating their first sports clothes under the Nike labe

8、l. 明星運(yùn)動(dòng)員的加盟鼓動(dòng)了普通消費(fèi)者購(gòu)買明星們穿的運(yùn)動(dòng)服裝，夢(mèng)想自己有朝一日成為冠軍。1986年，耐克公司出售了價(jià)值近10億美元的跑鞋、籃球鞋和網(wǎng)球鞋。這一年，耐克創(chuàng)立了它首批以耐克命名的運(yùn)動(dòng)服系列。 The endorsements做主語(yǔ)。 saw是謂語(yǔ)，see sb +ing表示使某人如何如何,Skill Training,Agreement (Contract) 協(xié)議書也稱為協(xié)定或合同。是一種契約憑證。協(xié)議書對(duì)簽約各方均有約束力，要求各方履行所規(guī)定的義務(wù)，保證享受所規(guī)定的權(quán)利。協(xié)議書一般包括以下幾個(gè)部分：標(biāo)題、正文、簽署日期、簽署地點(diǎn)、簽約各方簽字署名。協(xié)議書由于是一種契約憑證，具有法律效力，所以用詞非常講究明白、準(zhǔn)確、嚴(yán)謹(jǐn)。有一些常用的詞組、套語(yǔ)。Agreement的寫法同樣適合以下類似文種：contract 合同; protocol 草案; treaty 條約等等。,AGREEMENT ON BUILDING A TOURIST HOTEL BETWEENCHINA HAINAN TRAVEL SERVICE AND U.S. A brand management; global marketplace,Reading Materials (B),Name: Key to a Companys S