,人教修訂版高中三年級(jí)Unit5,IntegratingSkills,Revision,Dontleavethewater_whileyoubrushyourteeth.(天津2004)A.runB.runningC.beingrunD.torun,B,2.Lawsthatpunishparentsfortheirlittlechildrensactionsagainstthelawsgetparents_.(重慶2004)A.worriedB.toworryC.worryingD.worry,A,3.Helookedaroundandcaughtaman_hishandintothepocketofapassenger.(北京2004春)A.putB.tobeputtingC.toputD.putting,D,4.Theteacheraskedus_somuchnoise.(北京2003)A.dontmakeB.notmakeC.notmakingD.nottomake,D,5.Anarmyspokesmanstressedthatallthesoldiershadbeenordered_clearwarningsbeforefiringanyshots.(上海2003)A.toissueB.beingissuedC.tohaveissuedD.tobeissued,A,Fastreading,1.Whatmakesagoodslogan?,Agoodsloganshouldbecatchyoreasytoremember,andshouldconveyamessagethatwillmakeconsumersformapositiveimageofthecompanyandproduct.,2.Whatshouldbepaidattentiontowhensellingproductsabroad?,Thetranslationmustbecorrect.,Carefulreading,Howdoesthelanguageusedinadsdifferfromordinarylanguage?,Ithinkad-makerschoosewordsandbrandnamesthatcancreateapositiveimageoftheproducttheyarepromoting.,2.Howdocompanieschoosenamesfortheirproducts?,Companieschoosenamesfortheirproductsindifferentways:tellingtheadvantagesoftheproducts,makingtheproductseasytoremember,choosingafunnyorunusualname,choosing,namesfromoldstoriesorlegendsorinventingnewwords.,3.Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?,Ithinktheadvantagesofusingastoryasanadvertisementarethatitmaybehumorousandattractreaders,attention.Andthedisadvantageisthatreadersorviewerscantrememberthenameoftheproduct.,4.Whatisstrangeaboutthephrases“afreegift”and“anaddedbonus”?,Thatmeanssometimeswepaymorethanitsrealcost.Inotherwords,itisnotafreegiftatall.,Languagepoints,1.differfrom,Hisviewsdifferconsiderablyfromthoseofhisparents.,2.attach.to,Agoodadoftenuseswordstowhichpeopleattachpositivemeaning.,好廣告總是使用能引起人們正面聯(lián)想的詞語(yǔ)。attach.to意為“貼；固定；附著”。如：Weshouldattachprimaryimportancetothedevelopmentofeconomy.我們要把發(fā)展經(jīng)濟(jì)的工作放在第一位。,attachadocumenttoaletter將文件附在信中attachlabelstotheluggage把標(biāo)簽系在行李上Sheattachesgreatvaluetobeingfinanciallyindependent.,3.easytoremember,Hisstrangewaysmadehislessonslivelyandeasytoremember.,4.aseriesof,ShegaveaseriesoflectureslastyearoncontemporaryBritishwriters.,5.Whentranslated.,Whentranslated,thissentencehasseveralmeanings.,6.inthe1960s,Thebuildingswerebuiltinthe1960s.,7.referto,Youcanrefertoyournoteswhenyouarespeaking.ThisisnotthedictionarywhichIreferredto.,8.makesense,Itmakessensetobuyalargepacketbecauseitworksoutcheaperintheend.,9.Sometimes,thepromisesdonotmakesense.makesense意思是“有意義；有道理；講得通”，接賓語(yǔ)時(shí)，后加of。如：Thissentencejustdoesntmakesense,nomatterhowyoureadit.無(wú)論你怎樣讀這個(gè)句子，它還是講不通。,Reading(WorkbookonP182),Whoworkinanadvertisingfirmandwhattheydo?,1Thefirstpersonisinchargeofthewholeproject.,2Thesecondonewillthinkupanideaforthead.,3ThethirdonewillgotobuyspaceinnewspapersortimeonTV.,4Thefourthpersonisawritertowritethetextforthead.,5Thereisanotherone,adesignertodesignthead,usingpictures,orphotosandthetext.,Attractnewcustomers,Seenfromadistance,lastforashorttime,Informcustomersaboutanewproduct,Listadvantagesanddisadvantagesofdifferentmedia.,Providedetailedinformation,Havetobebought;Havelimitedconsumers,Introducenewproducts,Reachlargeaudience;Havepowerfulinfluence,Veryexpensive;Havetobeseenorheard,Promoteaproductorpersuadeconsumers,Being“interactive”,Carryuntruthfulads,Prov