商務英語教程答案蔣學清答案brand1、OntheaccomplishmentofCSCassignment,employeeshonetheirculturaland__________literacy.A.educationalB.technologicalC.legalD.marketplace答案：marketplace2、TheCSCideaistoinstill_____________andleadershipskillsforless-structured,diversebusinessenvironmentandcultures.A.managerialconfidenceB.marketcompetenceC.globalperspectiveD.partnership答案：globalperspective3、CSCrepresentsnotonlycutting-edgecareertraining,butalsoamajoradvanceinthepracticeof___________.A.economicdevelopmentB.corporatesocialresponsibilityC.costsavingsD.supplychainmanagement答案：corporatesocialresponsibility4、Corporatesocialresponsibilityisnolongerviewedas__________________,butaninvestmentthatbringsfinancialreturns.A.legalcomplianceB.regulatorycostC.operationforareputationD.businesspriority答案：regulatorycost5、Thealignmentofcharitablegivingwithbusinessstrategy,companyskillsandmarketneedsiscalled____________.A.shareholderresponsibilityB.CSRvaluecurveC.strategicphilanthropyD.performanceassesent答案：strategicphilanthropy6、OneexampleofcompaniesbuildingagrowthplatformthroughthepracticeofCSRis______________.A.disasterrecoveryB.donatingmoneyC.developingproduct/serviceinnovationsthatgeneraterevenueD.helpingpreventviolenceinunderservedareas答案：developingproduct/serviceinnovationsthatgeneraterevenue7、ProbonoisaLatinphrasefor__________undertakenvoluntarilyandwithoutpayment.A.qualitycontrolB.growthstrategyC.entrepreneurialworkD.professionalwork答案：professionalwork8、Thepotentialdrawbackofthisinvestment__________isthatitisexclusiveintheU.S.whenmanybelieveinternationaldiversificationishelpful.A.returnB.portfolioC.collectionD.classification答案：portfolio9、__________istheprocessofdesigning,launchingandrunninganewbusiness,whichisofteninitiallyaallbusiness.A.EntrepreneurshipB.Starting-upC.EntrepreneurspiritD.Businessrenovation答案：Entrepreneurship10、TrustisthefoundationoftheBBC________;weareindependent,impartialandhonest.A.businessvalueB.corporatevaluesC.businessethicsD.corporateethic答案：corporatevalues11、Codeofconductisasetofrulesoutliningthesocialnorms,religiousrulesandresponsibilitiesof,andorproperpracticesfor,anindividual.InChinese,codeofconductis_________.A.行動密碼B.行為準則C.行動管理D.管理規(guī)范答案：行為準則12、ParticipantsinIBM'sCSCassignmentareallteamsofexcellentemployeestohelpcommunitiesworldwideaddresschallenges.A：正確B：錯誤答案：正確13、CSCassignment'sinitialaimwastodeveloptheskillsandexperiencetosucceedasnewgloballeaders.答案：正確14、Thestatement“Inthepast,businesswasonlyresponsibletoshareholders”meanscompaniesaresetuptofulfillinvestors'businessandsocietalplans.A：正確B：錯誤答案：錯誤15、Values-basedregulationmustbeplacedaheadoflegalcompliancewhencompaniesintegrateCSRintocorebusinessstrategy.A：正確B：錯誤答案：錯誤1、Ifyou'relookingtoboostcustomersatisfaction,oneofthemostpromisingplacestostartis____________.A.customermanagementB.customerserviceC.financialgoalsD.stakeholderinterest答案：customerservice2、Itisbelievedthatincreasedsatisfactionhasa(an)____impactonconsumerspending,cashflow,andbusinessperformance.A.positiveB.negativeC.unknownD.neutral答案：positive3、Astudyof200companiesshowsaclearcorrelationbetweenhigherlevelsofcustomersatisfactionand______.A.stakerisksB.stockoptionsC.stockpricesD.sharedividends4、Problemswithservicehadamuch______thanproblemswiththeproductsthemselvesoncustomerslikelihoodtorecommendabrand.A.largereffectB.noeffectC.lesseffectD.equaleffect答案：largereffect5、Customerservicecallsinvolvedirectinteractionbetween______.A.companiesandmanufacturesB.manufacturesanddistributorsC.customersanddistributorsD.companiesandtheircustomers答案：companiesandtheircustomers6、Overall,icecreamsalesintheU.S.havedeclined1to2percentinrecentyears,exceptforHaagen-Dazsandafewothersuperpremiumproducers.A：正確B：錯誤答案：正確7、ThedeclineinsalesgrowthofsuperpremiumicecreamintheU.S.sincetheearly1990sisduetocompetitionamongicecreamproducers.答案：錯8、Frozenyogurtsaleshavedeclinedrapidlyforalongtimebecausemanypeopledidntlikethetarttaste.9、答案：錯9、“Dessertjunkies”arethosepeoplewithyearningforlow-fatfrozenyogurtandlow-faticecream.答案：錯誤10、TheretailpriceofHaagen-Dazsisquitehighwhencomparedwithotherpremiumicecream.答案：正確1、Readthearticle"PillurysHaagen-Dazs",thenwatchthevideo,listentothelectureandanswerthefollowingquestions.1.Marketingsrolehaschangedovertime.Accordingtothelecture,whatstheroleofmarketingintheeraofMarketingCompany?2.Doyouthinkmarketingandsellingarethesamething?Why?3.WhatsSWOTysis?Pleaseexplainbriefly.4.DoesHaagen-Dazsconcernpursuinglong-termcustomersatisfaction?Couldyouciteevidencefromthearticle"PillurysHaagen-Dazs"?1、JimhadntrealizedthatGuanxiwasA.sovitalinbusiness.B.socommoninChineseculture.C.suchacomplicatedprinciple.D.notimportantinbusiness.答案：whataprettygirlshewas2、HedefinesGuanxiasA.buildingasupportnetworkofcollaboratorsinbusiness.B.theexchangeofpresentsbetweencollaborators.C.theexperienceyougainfromdoingbusinessoveralongtime.D.notnecessaryatallindoingbusiness.答案：他被了，相信為了錢可以使用一切手段。3、AlotofforeigncompaniesA.useChineseinterpreters.B.failbecauseth