·········1年······業(yè)務(wù)計(jì)劃

–業(yè)務(wù)計(jì)劃與財(cái)務(wù)預(yù)測(cè)–

擬制：······業(yè)務(wù)計(jì)劃小組

審核：··

批準(zhǔn)：內(nèi)容 頁(yè)碼·········1年總體業(yè)務(wù)目標(biāo)···3. 產(chǎn)品策略與計(jì)劃 ···3.1產(chǎn)品策略···3.···銷售目標(biāo)的確立和分解依據(jù)193.3具體產(chǎn)品計(jì)劃3···

···. R&D策略與新品計(jì)劃···3···.1R&D策略·········.···新品計(jì)劃···9···. 銷售策略與銷售計(jì)劃·········.1銷售策略·········.···區(qū)域市場(chǎng)銷量目標(biāo)及分解·········.3資源配置計(jì)劃···1···.···銷售政策91···.···售后服務(wù)計(jì)劃9······. 市場(chǎng)推廣策略與計(jì)劃9······.1市場(chǎng)推廣基本策略9······.···市場(chǎng)推廣計(jì)劃1······

···. 生產(chǎn)策略與計(jì)劃1·········.1生產(chǎn)策略1···9

···.···國(guó)內(nèi)市場(chǎng)需求及出口市場(chǎng)需求113···.3生產(chǎn)計(jì)劃按月分解11······.···生產(chǎn)線安排1·········. 采購(gòu)策略與計(jì)劃131···.1采購(gòu)職能戰(zhàn)略13······.···需求采購(gòu)計(jì)劃13···9. 人力資源策略與計(jì)劃1399.1人力資源策略······

9.···人力資源計(jì)劃······9.3員工培訓(xùn)策略與計(jì)劃······質(zhì)量計(jì)劃······11.生產(chǎn)經(jīng)營(yíng)預(yù)算······1···.財(cái)務(wù)預(yù)測(cè)、風(fēng)險(xiǎn)分析以及所需的支持1···3

內(nèi)容 頁(yè)碼·········1年總體業(yè)務(wù)目標(biāo)總銷量：···（悲觀）、···（中性）、···（樂(lè)觀）市場(chǎng)占有率：··%總產(chǎn)量：···年末目標(biāo)庫(kù)存：···存貨周轉(zhuǎn)率：次/年銷售收入：億元（含稅）凈利潤(rùn)：億元凈資產(chǎn)收益率：(悲觀)、（中性）、1（樂(lè)觀）全員勞動(dòng)生產(chǎn)率：(含銷售人員)(不含銷售人員)3 產(chǎn)品策略與產(chǎn)品計(jì)劃3.1 產(chǎn)品策略·········1年······基本產(chǎn)品策略穩(wěn)固···市場(chǎng)，提升···銷售提升···、······的銷售比重及市場(chǎng)份額提升各規(guī)格···中具有新造型和新功能的中高檔產(chǎn)品比重系列化，有節(jié)奏的新品推出·········1年······的基本產(chǎn)品策略是在穩(wěn)固傳統(tǒng)市場(chǎng)的基礎(chǔ)上，提升其大······和···、······的內(nèi)部銷售比重，并在各規(guī)格產(chǎn)品中提升具有新賣點(diǎn)的中高檔···比重針對(duì)各規(guī)格產(chǎn)品將制定不同的產(chǎn)品策略·········1年產(chǎn)品策略一覽表···“

···“

···“

···“

···“

3···“

···3“

···1“

高

低

中

低高

中

低高

中

低高

中

低1···%······%

······%···%

······%······%3···%3···%

······%······%

3···%

······%產(chǎn)品結(jié)構(gòu)基本策略主要目標(biāo)客戶價(jià)格定位（元）毛利要求平均成本要求···)（元）分銷渠道

···

1···

······

3······

······

···1···

···

·········

···

1······

···年

···年

···年

···年1年

···年

···年1.···年

···年···年1.···年···年···年1-···年

一戶多機(jī)一戶

多機(jī)縣,鎮(zhèn)集團(tuán),

農(nóng)村一戶

多機(jī)新婚縣,鎮(zhèn)更新,新婚縣,鎮(zhèn)換代換代集團(tuán),高收入技術(shù)要求發(fā)展要求生命周期銷量1）銷售時(shí)間功能···外觀市場(chǎng)

推廣ATLBTL一般較全

一般

簡(jiǎn)單較全一般

簡(jiǎn)單較全

一般簡(jiǎn)單一般

更新

新婚FS···/FSFS

FS···/FS

FSFS···/·········/FS······FSFS

一般時(shí)尚

新較好時(shí)尚

較新較好時(shí)尚較新較好時(shí)尚較新較好時(shí)尚

·········>1·········

1·········

-1·········<1·········>1··················

-1·········<·········>··················

-·········<·········>···············3······-············<···3···············

···%···%···%1···%1···%···%1···%···%······%1···%3···%······%···%······%

>3···%>3···%···1···1···························1··················1···3···1·····················31·······································高中檔：百貨、···專賣低檔：超市及縣區(qū)···專賣共···億元左右ATL：···.···億元，BTL=1.···億元(ATL：BTL=···：···)1）單個(gè)型號(hào)銷量(···)···)不包含模具費(fèi)用高

產(chǎn)品策略具體功能產(chǎn)品策略具體功能配置產(chǎn)品品策策略略具具體體功功能能配配置置產(chǎn)品品策策略略具具體體功功能能配配置置————其其它它···········產(chǎn)產(chǎn)品品基基本本策策略略是是針針對(duì)對(duì)一一戶戶多多機(jī)機(jī)和和單單身身市市場(chǎng)場(chǎng)，，推推出出新新外外觀觀、、新新工工藝藝和和新新材材料料的的高高檔檔產(chǎn)產(chǎn)品品產(chǎn)品分類比例分配發(fā)展要求價(jià)格定位渠道促銷形式目標(biāo)市場(chǎng)主要型號(hào)新外觀.新工藝.新材料無(wú)G···1·········%······%··················百貨十···專賣(大中型城市)超市十縣城鄉(xiāng)···專賣廣告ATL為主<······%>促銷BTL為主<3···%>一戶多機(jī)、單身<城市>一戶多機(jī)、新增高檔中檔低檔·····產(chǎn)品品基基本本策策略略Back-up···········產(chǎn)產(chǎn)品品基基本本策策略略是是加加大大······和和新新造造型型的的中中高高檔檔······產(chǎn)品品分分類類比例例分分配配發(fā)展展要要求求價(jià)格格定定位位渠道道促銷銷形形式式目標(biāo)標(biāo)市市場(chǎng)場(chǎng)主要要型型號(hào)號(hào)···········B······新造造型型新造造型型共共······副副新造造型型共共三三副副+G··················/G······3······/G······3······共六六副副及部部分分造造型型較較好好較較新新的的模模具具百貨貨······專專賣賣<特特大大及及大大型型城城市市為為主主>中型型城城市市為為主主百貨貨······專專賣賣城市市及及縣縣鎮(zhèn)鎮(zhèn)以以下下······專專賣賣為為主主1······%···········%···········%>1··················以以上上·····：··················-··················1··················以以下下1··················-1··················以廣廣告告ATL為主主廣告告費(fèi)費(fèi)············%以促促銷銷BTL為主主3······%不作作支支持持或或少少量量廣廣告告支支持持1······%一戶戶多多機(jī)機(jī)農(nóng)村村新新增增,集集團(tuán)團(tuán),縣鎮(zhèn)鎮(zhèn)一一戶戶多多機(jī)機(jī)一戶戶多多機(jī)機(jī)、、新新增增高檔檔中檔檔低檔檔··········產(chǎn)產(chǎn)品品基基本本策策略略Back-up···········產(chǎn)產(chǎn)品品基基本本策策略略是是通通過(guò)過(guò)外外觀觀造造型型的的時(shí)時(shí)尚尚化化來(lái)來(lái)提提升升其其中中高高檔檔······、、平平面面直直角角······的的市市場(chǎng)場(chǎng)份份額額產(chǎn)品品分分類類比例例分分配配發(fā)展展要要求求價(jià)格格定定位位渠道道促銷銷形形式式目標(biāo)標(biāo)市市場(chǎng)場(chǎng)主要要型型號(hào)號(hào)···········E··················D191副新新造造型型（（））G··················+G······3······新造造型型······副副G······3······G······3······G······39G······3······G·················%···········%···········%FS：：1··················以上上·····：：························-······3·····························以以下下·················--1··················特大大及及大大型型百百貨貨·····專專賣賣為為主主小型型及及縣縣鎮(zhèn)鎮(zhèn)級(jí)級(jí)超超市市及及······專專賣賣中型型城城市市百百貨貨···專賣為為主以廣告ATL為主·······%不投入或少量量投入促銷BTL1···%以促銷BTL為主3···%一戶多機(jī)縣鎮(zhèn)以下及農(nóng)農(nóng)村新增高檔中檔低檔······產(chǎn)品基基本策略Back-up·······產(chǎn)品基本策策略是通過(guò)功功能差異化和和外觀差異化化，進(jìn)一步提提升···在在·······主流·······市市場(chǎng)中的地位位產(chǎn)品分類比例分配發(fā)展要求價(jià)格定位渠道道促銷形式目標(biāo)市場(chǎng)主要型號(hào)G·······9/········B···/·······DM···········D9/新造型·······B···/·······V9····/·······D···············9···G···D9G····D····新造型····副G·············3····FD(K)G···········(K)G····1···G···3····G····3···新造型····副31%31%3···%···：···········-··················：···········-·························至·····················以下下大型特大型百百貨及···專賣為為主百貨及····專賣中型城市為主主小型及縣城農(nóng)農(nóng)村超市及····專賣為主以廣告ATL為主·······%以促銷BTL為主3···%少量BTL支持1···%更新.新婚更新.新婚小型及縣城農(nóng)農(nóng)村新增戶高檔中檔低檔······產(chǎn)品基基本策略Back-up·······產(chǎn)品基本策策略主要是通通過(guò)品牌形象象提升和外觀觀造型差異化化來(lái)提升檔次次感，提升其其在大城市、、新婚、換代代及新增市場(chǎng)場(chǎng)中的競(jìng)爭(zhēng)力力產(chǎn)品分類比例分配發(fā)展要求價(jià)格定位渠道道促銷形式目標(biāo)市場(chǎng)主要型號(hào)·······G···/·······G····(D)新造型<····.····>G··········、、新造型(····.····)G··········G·················%3···%·······%···：··················：···············-~····3·······FS：····3·······以下大型特大型百百貨及····專賣大型中型城市市百貨及···專賣為為主小型及縣城級(jí)級(jí)超市及···專賣賣為主以廣告ATL為主·······%以促銷BTL為主3···%適量支持BTL···%.更新戶換代.新增高檔中檔低檔······產(chǎn)品基基本策略Back-up···產(chǎn)品基基本策略主要要是推出····和新外觀觀···產(chǎn)品品，入市早期期利用成本優(yōu)優(yōu)勢(shì)，迅速提提升產(chǎn)量,以以中低價(jià)切切入市場(chǎng),快快速提升市市場(chǎng)份額為主主要目標(biāo)產(chǎn)品分類比例分配發(fā)展要求價(jià)格定位（均均價(jià)）渠道道促銷形式目標(biāo)市場(chǎng)主要型號(hào)新外觀·······（···········）···1PDT1····、···3PDT1····（···）···1PT·······A、····3PT········A1···%·······%1···%··············13···········1··············大中型、特大大型百貨及····專賣ATL·······%、BTL·······%集團(tuán)、更新戶戶集團(tuán)、更新戶戶集團(tuán)、更新戶戶高檔中檔低檔···產(chǎn)品基本策略略Back-up3.···銷銷售目標(biāo)確確立與分解依依據(jù)-按型號(hào)分解-按按管型分解-按按檔次分解-按按月分解-價(jià)格格預(yù)測(cè)和成本本預(yù)估-毛利利測(cè)算··············的銷量目目標(biāo)比··············的的銷量目標(biāo)更更為客觀實(shí)際際··············的銷量目目標(biāo)的實(shí)現(xiàn)有有一定保證但再增加···········則存在在一定庫(kù)存積積壓風(fēng)險(xiǎn)1)保持中小····銷量，提提升大····銷量3····%穩(wěn)定中小····市場(chǎng)份額額，提升大····市場(chǎng)份份額3%1)：建議如如果銷售情況況較好，···········可安排排在···········1年下半年年作為機(jī)動(dòng)指指標(biāo)指揮生產(chǎn)產(chǎn)新增···········實(shí)現(xiàn)途徑及及問(wèn)題途徑主要問(wèn)題1···3通過(guò)中小····增量實(shí)現(xiàn)現(xiàn)通過(guò)大····增量實(shí)現(xiàn)按比例均攤衰退中的市場(chǎng)場(chǎng)份額提升難難度高缺乏在大····市場(chǎng)上的的優(yōu)勢(shì)，銷量量要提升1···········難度度較大各塊市場(chǎng)上份份額同時(shí)提升升難度也很高高··········萬(wàn)的的銷售目標(biāo)對(duì)對(duì)銷量提升和和市場(chǎng)份額提提升要求都很很高··········萬(wàn)銷銷售目標(biāo)的銷銷量增幅··········萬(wàn)銷銷售目標(biāo)的市市場(chǎng)份額增幅幅····%····.3%····.·····%(··················)(··················)Back-up資料來(lái)來(lái)源：：營(yíng)銷銷管理理部·············1年年······················銷銷量目目標(biāo)分分解應(yīng)應(yīng)提升升大·········的的內(nèi)部部銷售售比重重，降降低中中小·········的的內(nèi)部部銷售售比重重·············1年年····市市場(chǎng)總總量······················其它型號(hào)比比例分分解產(chǎn)量分分解································································1年年目標(biāo)標(biāo)及比比重其它····~3·············································~3·········其它································資料來(lái)來(lái)源：：營(yíng)銷銷管理理部········及及·········是推推動(dòng)行行業(yè)成成長(zhǎng)的的主要要?jiǎng)恿α?shù)量(·····)全國(guó)總總量增增長(zhǎng)各型號(hào)號(hào)比例例構(gòu)成成Back-up其它·····························································9··························.·····%····%其它········································資料來(lái)來(lái)源：：中怡怡康市市場(chǎng)研研究公公司按比例例分解解后，，·············1年中中小·····產(chǎn)量量與過(guò)過(guò)去二二年同同期相相比基基本保保持穩(wěn)穩(wěn)定1），而增增量主主要集集中于于大·········各·········銷量量變化化情況況(·····)············-3·········································3····························································1)：：由于于··················年僅僅為預(yù)預(yù)期數(shù)數(shù)字，，故對(duì)對(duì)比參參照值值以1999年年為主主要基基準(zhǔn)資料來(lái)來(lái)源：：營(yíng)銷銷管理理部在··················銷量量目標(biāo)標(biāo)下，，明年年市場(chǎng)場(chǎng)份額額略有有提升升，其其中中中小·····市場(chǎng)場(chǎng)份額額保持持穩(wěn)定定，但但大·····市場(chǎng)場(chǎng)份額額有一一定提提升1)····總體體市場(chǎng)場(chǎng)份額額變化化····各·········市市場(chǎng)趨趨勢(shì)變變化（占同同·········中全全國(guó)市市場(chǎng)份份額））其它········································1)：：由于于··················年僅僅為預(yù)預(yù)期數(shù)數(shù)字，，故對(duì)對(duì)比參參照值值以1999年年為主主要基基準(zhǔn)····9·····年退退出·····”市市場(chǎng)，，··················年重重新進(jìn)進(jìn)入，，·············1年應(yīng)應(yīng)進(jìn)入入快速速成長(zhǎng)長(zhǎng)期資料來(lái)來(lái)源：：中怡怡康市市場(chǎng)研研究公公司、、營(yíng)銷銷管理理根據(jù)既既定的的產(chǎn)品品策略略，各各規(guī)格格產(chǎn)品品中將將提升升中高高檔產(chǎn)產(chǎn)品銷銷售比比重比例分分解銷量分分解(····)高中低高中低9.·········3·············19··························3·················1.3%········.1%········%········%····%····.·····%順應(yīng)行行業(yè)發(fā)發(fā)展趨趨勢(shì)，，····在在·············1年將將提升升高檔檔·········在各各·········中的的分布布比重重····各··············不同同規(guī)格格分布布····″····″····″····″注：··················年年····超超平預(yù)計(jì)··············1年年·············將將從目目前市市場(chǎng)份份額·····%提提升到到····%左右右，總總量為為····1.·············%····其它總量為為····9·············1萬(wàn)萬(wàn)········.·····萬(wàn)11萬(wàn)萬(wàn)····萬(wàn)····································占整整體·····市場(chǎng)場(chǎng)比重重·············各·········比比例分分布預(yù)預(yù)測(cè)········%總量為為····1.······················1年年，在在各規(guī)規(guī)格產(chǎn)產(chǎn)品中中·········的銷銷售額額和毛毛利貢貢獻(xiàn)最最高銷售額額各檔檔次組組成(萬(wàn)元元)毛利各各檔次次組成成(萬(wàn)萬(wàn)元)·························································總計(jì)313·········1····13····9·············1·················91·············9·········1··················1·········3············································總計(jì)····3·········3·············9··························31········································9·········各檔次次銷售售額和和毛利利總額額銷售額額分布布(萬(wàn)萬(wàn)元)毛利分分布(萬(wàn)元元)Back-up大····的的毛利利貢獻(xiàn)獻(xiàn)最高高各規(guī)格格各檔檔次的的毛利利率(·············1年生生產(chǎn)的的產(chǎn)品品)············································所有產(chǎn)產(chǎn)品銷銷售平平均毛毛利率率1·····.3····%平均高檔低檔平均高檔中檔低檔平均高檔中檔低檔平均高檔中檔低檔平均高檔中檔低檔3.3具具體的的產(chǎn)品品計(jì)劃劃全年分分規(guī)格格、分分檔次次產(chǎn)品品計(jì)劃劃(·····)····.·····1.3····1.·····9····.·····3········.93········.·················.31····.·············.·········1····.····3····.1·········.39····.391····.3·········.9········.9····1.·············.·····3····.·············.·········131.·····1月····月3月····月····月····月····月····月9月1····月月11月月1····月月高檔低檔小計(jì)高檔中檔低檔小計(jì)高檔中檔低檔小計(jì)高檔中檔低檔小計(jì)高檔中檔低檔小計(jì)····小計(jì)計(jì)總計(jì)計(jì)·······················································品種種·····.·················.······11.······13.············13.······91······.9933.9······3.·················.······39.·················.·················.···········.···········.············1······.······9·····.······1·····.············1.·················.·················.39·····9.······1·····.11·····.·················.·················.·················.············1······.························.1······1.······3·····.···········.············1······.············3.1······3.1······3.······39.·················.···········.3···········.······31.·················.···················.3·······.13···.····3···.········1.9·······.········9.········19.1·······.····3···.9·······.···········.···········.····9···.····9···.···········.1·······.·······.3·······.········1.···········.·······1.···········.13···.····1···.····31.····3···.····1···.····1····.···········.···········.····3···.········13.···········.···········.···········.········1····.9·······.···········.3·······.········1.····1···.···········9.39···.1·······.···········.········1.···········.····1···.····11····.····11.···········.99···.········1····.···········.···········.···········.···········.1·······.···········.33···.········1.····9···.···············.1·······.1·······.····9···.········1.···········.1·······.9····1····.····11.····3···.···········.········1····.1·······.1·······.1·······.3·······.···········.19···.·······.···········.9·······.···············.·······.·······.····9···.···········.···········.········1····.····9·······.191.91···.1·······.········1····.···········.···········.···········.99·······.···········.········1.111.········3.···········.···········.9·······.19···.···········.9·······.····39.········1····.···········.3·······.···········.13···.········1····.···········.···········.········1····.···············.1····1.········1.····3···.···········.11···.3·······3.····3···.·······.···········.····1···.····3···.1····1····.···········.·······.···········.·······.········13.·······.9·······.9·······.3····1····.···········.····1···.········1.···········.···········.···············.1·······.·······.···········.····3···.········9.········1····.33·······.········1.93···.·······.····91····.···········.···········.···········.···········.···········.····1···.911.····13.····3···.···············.91···.1·······.···········.········3.····1····.···········.········31.3·······.···········.···········.····1····.1·······.···········.···········.····1···.···········.···········.········1.····1···.···········.33·······.········全年1.9·······.········9.········3····.····1········.···············.········3····1.···········.···········.···············.········19····.···············.···············.···············.···················.···········.········9.···········.········3····.········3.···················.········銷量的按按月分解解根據(jù)行行業(yè)銷售售按月分分布以及及····出庫(kù)量量按月分分布加權(quán)權(quán)進(jìn)行分分解計(jì)算依據(jù)據(jù)按月銷量量指數(shù)分分布總體市場(chǎng)場(chǎng)年銷量量的月度度構(gòu)成占占····.····權(quán)重重，公司司最近一一年出庫(kù)庫(kù)速度占占····.····權(quán)重重考慮農(nóng)村村市場(chǎng)情情況，適適度調(diào)整整考慮價(jià)格格因素，，進(jìn)一步步調(diào)整Back-up全年總體體產(chǎn)品銷銷售測(cè)算算項(xiàng)目1月···月月3月···月月···月月···月月···月月···月月9月1····月11月全年1····月]](臺(tái)臺(tái))平均價(jià)格格(元)平均成本本(元)銷售收入入(元)毛利(元元)毛利率銷售目標(biāo)標(biāo)單位：臺(tái)臺(tái)、元注：1、、此數(shù)據(jù)據(jù)與后面面來(lái)自中中怡康的的數(shù)據(jù)差差異較大大，我們們只能用用中怡康康數(shù)據(jù)分分析一種種趨勢(shì)。。···、、在保持持總體市市場(chǎng)容量量不變的的情況下下，根據(jù)據(jù)彩管的的生產(chǎn)情情況對(duì)各各規(guī)格市市場(chǎng)容量量進(jìn)行了了適當(dāng)調(diào)調(diào)整。生產(chǎn)分規(guī)規(guī)格、分分檔次銷銷售測(cè)算算：····″比例檔次項(xiàng)目高檔低檔銷量合計(jì)計(jì)價(jià)格成本銷售收入入合計(jì)毛利毛利率1月···月月3月···月月···月月···月月···月月···月月9月1····月11月全年1····月銷量?jī)r(jià)格成本銷售入毛利毛利率銷量?jī)r(jià)格成本銷售收入入毛利毛利率單位：臺(tái)、元生產(chǎn)分規(guī)規(guī)格、分分檔次銷銷售測(cè)算算：····″比例檔次項(xiàng)目高檔低檔銷量合計(jì)計(jì)價(jià)格成本銷售收入入合計(jì)毛利毛利率1月···月月3月···月月···月月···月月···月月···月月9月1····月11月全年1····月銷量?jī)r(jià)格成本銷售收入入毛利毛利率銷量?jī)r(jià)格成本銷售收入入毛利毛利率銷量?jī)r(jià)格成本銷售收入入毛利毛利率中檔單位：臺(tái)、元生產(chǎn)分規(guī)格、、分檔次銷售售測(cè)算：····″比例檔次項(xiàng)目高檔低檔銷量合計(jì)價(jià)格成本銷售收入合計(jì)計(jì)毛利毛利率1月···月3月···月···月···月···月···月9月1···月11月全年1···月銷量?jī)r(jià)格成本銷售收入毛利毛利率銷量?jī)r(jià)格成本銷售收入毛利毛利率銷量?jī)r(jià)格成本銷售收入毛利毛利率中檔單位：臺(tái)、元生產(chǎn)分規(guī)格、、分檔次銷售售測(cè)算：····″比例檔次項(xiàng)目高檔低檔銷量合計(jì)價(jià)格成本銷售收入合計(jì)計(jì)毛利毛利率1月···月3月···月···月···月···月···月9月1···月11月全年1···月銷量?jī)r(jià)格成本銷售收入毛利毛利率銷量?jī)r(jià)格成本銷售收入毛利毛利率銷量?jī)r(jià)格成本銷售收入毛利毛利率中檔單位：臺(tái)、元生產(chǎn)分規(guī)格、、分檔次銷售售測(cè)算：····″比例檔次項(xiàng)目高檔低檔銷量合計(jì)價(jià)格成本銷售收入合計(jì)計(jì)毛利毛利率1月···月3月···月···月···月···月···月9月1···月11月全年1···月銷量?jī)r(jià)格成本銷售收入毛利毛利率銷量?jī)r(jià)格成本銷售收入毛利毛利率銷量?jī)r(jià)格成本銷售收入毛利毛利率中檔單位：臺(tái)、元生產(chǎn)分規(guī)格、、分檔次銷售售測(cè)算：····1月···月3月···月···月···月···月···月9月1···月11月全年1···月···項(xiàng)目銷量?jī)r(jià)格成本銷售收入毛利毛利率單位：臺(tái)、元··· R&D策略與新新品計(jì)劃···.1R&D策略略未來(lái)五年R&D基本策略略(1)···、加大大···″、、···″及及···產(chǎn)品品開(kāi)發(fā)力度，，豐富產(chǎn)品門(mén)門(mén)類，針針對(duì)不同用戶戶群開(kāi)發(fā)差異異化產(chǎn)品√基本職能戰(zhàn)略略短期計(jì)劃中期計(jì)劃長(zhǎng)期計(jì)劃1、針對(duì)集團(tuán)團(tuán)用戶需求，，定制產(chǎn)品√√···、通過(guò)過(guò)先做市場(chǎng)，，尋求技術(shù)合合作，投資P···、LCD等前端端產(chǎn)產(chǎn)品，將公司司產(chǎn)業(yè)向前延延伸√√3、將PC部分功能移植植到TV上，豐富回放放···產(chǎn)品品功能，促促進(jìn)TV產(chǎn)品信息化、、網(wǎng)絡(luò)化√√···、與塑塑料、油漆等等行業(yè)結(jié)成聯(lián)聯(lián)盟，將其最最新成果早日日應(yīng)用到到TV產(chǎn)品中√···、對(duì)現(xiàn)現(xiàn)有設(shè)計(jì)流程程和設(shè)計(jì)資源源進(jìn)行整合，，設(shè)計(jì)師常出出去參加加市場(chǎng)調(diào)研、、培訓(xùn)，同時(shí)時(shí)與專業(yè)設(shè)計(jì)計(jì)公司合作，，引進(jìn)外部部競(jìng)爭(zhēng)機(jī)制制，加快產(chǎn)品品外觀創(chuàng)新速速度√√未來(lái)五年R&D基本策略略(···)···、對(duì)現(xiàn)現(xiàn)有研發(fā)組織織進(jìn)行整合，，采用聯(lián)合開(kāi)開(kāi)發(fā)、購(gòu)買技技術(shù)、自自主開(kāi)發(fā)相結(jié)結(jié)合的方式，，加快開(kāi)發(fā)速速度，開(kāi)發(fā)適適合市場(chǎng)需需求的產(chǎn)品品···、優(yōu)化化···、精精簡(jiǎn)產(chǎn)品型號(hào)號(hào)，采取一個(gè)個(gè)外觀一個(gè)產(chǎn)產(chǎn)品型號(hào)的的方式，對(duì)對(duì)高、中、低低檔產(chǎn)品明確確分類9、針對(duì)各檔檔次產(chǎn)品，合合理分布產(chǎn)品品生命周期，，系統(tǒng)地、有有節(jié)節(jié)奏地地推出新品1···、加加大技術(shù)跟蹤蹤力度，深入入了解、研究究用戶需求，，采用OEM、直接購(gòu)買技術(shù)術(shù)等方式，快快速推出新產(chǎn)產(chǎn)品√√√√√√基本職能戰(zhàn)略略短期計(jì)劃中期計(jì)劃長(zhǎng)期計(jì)劃··········1年年職能戰(zhàn)略1、與塑料、、油漆等行業(yè)業(yè)結(jié)成聯(lián)盟，，將其最新成成果早日應(yīng)用用到TV產(chǎn)品中···、加大大···″、、···″及及···產(chǎn)品品開(kāi)發(fā)力度，，豐富產(chǎn)品門(mén)門(mén)類，針對(duì)不不同用戶群開(kāi)開(kāi)發(fā)差異化產(chǎn)產(chǎn)品3、優(yōu)化····、精簡(jiǎn)產(chǎn)產(chǎn)品型號(hào)，采采取一個(gè)外觀觀一個(gè)產(chǎn)品型型號(hào)的方式，，對(duì)高、中、、低檔產(chǎn)品明明確分類···、針對(duì)對(duì)各檔次產(chǎn)品品，合理分布布產(chǎn)品生命周周期，系統(tǒng)地地、有節(jié)奏地地推出新品···、對(duì)現(xiàn)現(xiàn)有···產(chǎn)產(chǎn)品進(jìn)行優(yōu)化化···、高檔檔產(chǎn)品領(lǐng)先對(duì)對(duì)手，中檔產(chǎn)產(chǎn)品搶占市場(chǎng)場(chǎng)，低檔產(chǎn)品品防御對(duì)手縮短開(kāi)模周期期；加強(qiáng)···、、模具的通用用性；根據(jù)市場(chǎng)情況況修訂相關(guān)產(chǎn)產(chǎn)品標(biāo)準(zhǔn)；產(chǎn)品開(kāi)發(fā)實(shí)行行項(xiàng)目組制（（成員：采購(gòu)購(gòu)、生產(chǎn)、計(jì)計(jì)調(diào)、設(shè)計(jì)、、市場(chǎng)推廣等等部門(mén)人員組組成）；對(duì)項(xiàng)目實(shí)行專專人管理，加加強(qiáng)監(jiān)督、考考核；切實(shí)落實(shí)R＆D各項(xiàng)費(fèi)用。加快新品開(kāi)發(fā)發(fā)的措施Back-up···.···· 新品計(jì)計(jì)劃新品計(jì)劃(1)：按規(guī)格格分解小批量生產(chǎn)時(shí)時(shí)間 批量量生產(chǎn)時(shí)間(經(jīng)試產(chǎn)產(chǎn)試銷后，根根據(jù)市場(chǎng)情況況決定生產(chǎn)））Back-up新品計(jì)劃(····)：按按規(guī)格分解小批量生產(chǎn)時(shí)時(shí)間 批量量生產(chǎn)時(shí)間(經(jīng)試產(chǎn)試試銷后，根據(jù)據(jù)市場(chǎng)情況決決定生產(chǎn)）Back-up新品計(jì)劃：按按系列分解小批量生產(chǎn)時(shí)時(shí)間 批量量生產(chǎn)時(shí)間(經(jīng)試產(chǎn)試試銷后，根據(jù)據(jù)市場(chǎng)情況決決定生產(chǎn)）新品計(jì)劃：按按應(yīng)用分解小批量生產(chǎn)時(shí)時(shí)間 批量量生產(chǎn)時(shí)間(經(jīng)試產(chǎn)試試銷后，根據(jù)據(jù)市場(chǎng)情況決決定生產(chǎn)）類別預(yù)計(jì)產(chǎn)量(···)型號(hào)A1······D············V9···G···3···G···3···G···3···B···D·········G···(D)D·········V9···G···D···D1···LCD-1···LCD-·········P·········特點(diǎn)1月···月3月···月···月···月···月···月9月1···月11月1···月新材料產(chǎn)品新工藝產(chǎn)品新技術(shù)產(chǎn)品新透明材料被動(dòng)發(fā)光材料燙金CH-1···液晶···1············19.···············.···91············.···1···.···1···.1··········1年年·······形象產(chǎn)品品計(jì)劃小批量生產(chǎn)時(shí)時(shí)間 批量量生產(chǎn)時(shí)間(經(jīng)試產(chǎn)試試銷后，根據(jù)據(jù)市場(chǎng)情況決決定生產(chǎn)）··········1年年產(chǎn)品、新品品開(kāi)發(fā)計(jì)劃(··············方案)小批量生產(chǎn)產(chǎn)時(shí)間批批量