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2023/7/231ChapterIFormandStructureofBusinessCorrespondence商務(wù)函電的格式和結(jié)構(gòu)
Likeabeauty,agoodbusinesslettershouldincludeLanguage--outlookStructure--figureTopic–innerbeauty,quality(WithExample)themegallery2023/7/233TeachingObjectives
IntroductionLayoutofabusinessletterAddresstheenvelope2023/7/2342023/7/2352023/7/236FormatofaBusinessLetter1.FullBlockForm(平頭式)2.IndentedForm
(縮行式)–Modifiedblockformwithindentedparagraphs
2023/7/237Standard/principleparts:letterhead,date,insidenameandaddress,attentionline,salutation,subjectline,body,complimentaryclose,andsignature.Whenitisappropriate,anyofthefollowingoptionalitemscanbeincluded.
Optionalparts:referencenumber,enclosures,carboncopynotation,andpostscript.LayoutofaBusinessLetter2023/7/238LayoutofaBusinessLetter(IndentedForm)
1.letterHead信頭2.Ref.No.參考號(hào)3.Date日期4.InsideAddress封內(nèi)地址5.
AttentionLine經(jīng)辦人6.Salutation稱呼7.Subject事由8.Body正文9.ComplimentaryClose結(jié)尾敬語10.Signature簽名11.Enclosure附件12.CarbonCopy抄送2023/7/2391)LetterheadPosition:inthecenterorontheleft/rightmarginatthetopofthepaper2)ReferenceFunction:forfilePosition:belowtheletterheadYourref./Ourref.Structure:afilenumber,theinitialsofthesignerandthenthetypist’sinitials,departmentalcodeEg.ODL-11,PC/MJ
LayoutofaBusinessLetter2023/7/2310LayoutofaBusinessLetter3)DateFormsofexpression:B.E->day/month/yearE.g.12thOctober,2019or12October,2019A.E->month/day/yearE.g.October12,2019Don’tusetheabbreviationform—12/10/2019
2023/7/2311LayoutofaBusinessLetter4)InsidenameandAddressPosition:attheleft-handmarginatleasttwolinesbelowthedate
E.g.Dr.DavidBrownExecutiveVicePresidentSunnyStock,Inc.SaltLakeCity,UT75087U.S.A.
2023/7/2312AttentionLineDetail:Attention/ATTN/Attentionof/Fortheattentionof
E.g.RichardThomas&BaldwinsLtd.,
151GowerStreet
London,SC76DY,England
Attention:Mr.CaveorAttentionofPurchasingManagerorATTN:XXXLayoutofaBusinessLetter2023/7/23135)TheSalutationtheleftmarginandtwo-fourlinesbelowtheinsideaddressSalutationsinbusinesslettersareusuallyfollowedbyacolonoracomma.Typicalways:①Traditionalsalutationis“Dear”followedbythereader’stitleandlastname:
②Ifunsuretowhomyoushouldaddressaletter,youshouldusethefollowingsalutations:
③Whenaddressingagroupofpeople,useoneofthefollowingsalutations:
LayoutofaBusinessLetter2023/7/23146)SubjectLineorCaptionLinePosition:attheleftmarginorinthecenter,twoline-spacingbelowthesalutationMeaning:tellswhattheletterisabout3basicexpression:Re:/Subject:/‥‥
LayoutofaBusinessLetter2023/7/2315LayoutofaBusinessLetter7)BodyofaletterBeforeyoubegintowrite,youmustfirstofallconsiderthefollowingtwopoints:A.Whatisyouraiminwritingthisletter?B.Whatisthebestwaytogoaboutit?
2023/7/2316LayoutofaBusinessLetter8)ComplimentaryCloseAbasicrule:matchthesalutationDifferentcomplimentaryclosingdependsonthedifferentrelationsbetweentheaddresser發(fā)言人andtheaddressee收件人:□Formal□LessFormal2023/7/23179)TheSignatureAlwayssignyourletterbyhand.Thetypewrittensignatureandthetitlearetypedbelowthehandwritingsignature.
E.g.1E.g.2Yoursfaithfully,
(Yoursignature)HuiMaPersonnelDirectorLayoutofaBusinessLetter2023/7/2318LayoutofaBusinessLetterE.g.3
AnemployeewithspecialauthoritytosignYourssincerely,(P.P./
PerPro.)THEINTERNATIONALTRADECO.(signed)
CharlesSmith
ManagingDirector(Thenameofthecompanyincapitals)
(Typethenameofthesigner)
(Thepositionofthesigner)LayoutofaBusinessLetter
YoursfaithfullyYoursfaithfullyforTheOverseasCoLtd(sgd.)(sgd.)JacksonBrown&CoW.BlackPresidentAnofficialsigningApartnersigningforhisfirmforhiscompany2023/7/2319LayoutofaBusinessLetter
YoursfaithfullyforSalesManager(sgd.)W.Black
Anemployeewithoutspecialauthoritytosign2023/7/23202023/7/232110)CopyNotationattheleftmarginc.c.Mr.Cooper(Mr.Cooperwillreceivethecopiesoftheletter)11)EnclosureattheleftmarginSomecommonlyacceptedmethodsforindicatingenclosuresarelistedbelow:Enclosure:PriceListEnc.(4)orEncl.(4)Encl.:AsstatedEnclosures(4):PackingList,CommodityInspectionCertificate,SalesConfirmation,InsuranceCertificateLayoutofaBusinessLetter2023/7/232212)PostscriptTheaddingofaP.S.shouldbeavoidedasfaraspossible.E.g.P.S.I’mexpectingyourphonecallnextweek.Itissometimesusedtoemphasizeaspecialpointthatthewriterwantstobringtotheattentionofthereader.LayoutofaBusinessLetterHi–Whendidyouwanttogotolunch?
RebeccaP.WhistleLanguageActionDirect,Inc.106EastStreetSussex,H072KP+1(959)123-4567voice+1(959)123-4567FAXwhistlelangactdirectbeccalangaqueen(personal)
2023/7/23232023/7/2324CommonLayoutofAddressesonEnvelopesReturnAddressStampAddressRemarks2023/7/2325
Remarks:
1.Private私人信
2.Confidential機(jī)密信3.Registered掛號(hào)郵件
4.Express快遞郵件
5.OrdinaryMail平信
6.Immediate(Urgent)急件
7.PrintedMatter印刷品
8.Sample樣品9.ViaAirMail航空2023/7/2326ElectricMailEmailEnglish
Thefollowingemailscontainwordswhichcanoftenbeconfused.Underlinethecorrectormostappropriateword.Iamwritingwith(1)connection/reference/regardingtoourtelephoneconversationthismorningaboutyourorder7895LG.Imust(2)regret/apologise/sorryforthedelayinprocessingthisorder.Icannowconfirmthatthegoodshavebeenshippedandshould(3)arrive/reach/deliveryouwithin10days.Wehavetakenspecial(4)care/attention/cautiontomakesurethattheitemsareexactlyasyourequested.Onceagain,please(5)take/have/acceptourapologies.Ifyouhaveanyfurtherquestions,donot(6)stop/fail/hesitatetocontactmeagain.Reference,apologise,reach,care,accept,hesitate2023/7/2327EMAIL2Iwas(1)sorry/unhappy/afraidtohearaboutthedamagetotheproductsthatyoureceivethismorning.However,Iam(2)afraid/apologise/regretthatwecannot(3)accept/except/haveresponsibilityinthis(4)topic/material/matter.Allourproductsare(5)controlled/checked/lookedverycarefullybeforeleavingthefactory,andthedamageinthiscasemusthavebeencausedintransit.2023/7/2328
I(6)propose/suggest/tellthatyoucontacttheshippingcompanydirectlyaboutpossiblecompensation.Inthemeantime,wecanshipthesameordertoyouagain,ifitwouldhelp.Ifyougiveusafirminstructiontodoso(7)until/by/withinthenextfewdays,itshouldreachyou(8)until/by/withintheendofthemonth.Sorry,afraid,accept,matter,checked,suggest,within,by2023/7/2329
EMAIL3Iamwritingtoyou(1)affecting/connecting/concerningthemeetingthatwe(2)combined/appointed/arrangedforthisFriday.IamafraidsomethingurgenthascomeupandIwillnotbeabletoattend.Canwe(3)cancel/postpone/schedulethemeetinguntilnextweek?IcanmakeanytimeWednesdayorThursday.Iapologiseforany(4)disadvantage/inconvenience/unfortunatethismaycause,andI(5)lookforward/wait/anticipateto(6)hear/hearing/knowfromyou.Concerning,arranged,postpone,inconvenience,lookforward,hearing2023/7/23302023/7/2331ExerciseII.MatchthefollowingwordswiththeirChinesemeanings1.
ByAirmailA急件2.
ExpressDeliveryB航空3.
Registered;RecordedC密件4.
Urgent
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