全自動(dòng)動(dòng)態(tài)染毒柜商業(yè)計(jì)劃

BusinessPlan

Address:Rm605,BldgB,QuanxinBusinessCenter,102LiwanRoad,

Guangzhou,Guangdong

Contact:WangYonggang

Tel/p>

Mobile/p>

Aprilof2004

Statement:ThisBusinessPlanissubmittedunderconfidentiality,thecontentofwhichiscompletely

genuineandreliable.TheauthorreservestheproprietaryrightsoftheBusinessPlan.Without

permission,nobodyshallinanymannerreproduce,use,copyordistributethisBusinessPlan.

Contents

1.OVERVIEW..........................................................................................................................1

2.DESCRIPTIONOFCOMPANY........................................................................................2

2.1COMPANYBACKGROUND.................................................................................................................2

2.2COMPANYPURPOSE&STRATEGICOBJECTIVES............................................................................3

2.3COMPANYSTATUSQLO....................................................................................................................3

2.4KEYPOSITIONSINCOMPANY...........................................................................................................4

2.5PARTNERS..........................................................................................................................................5

3.DESCRIPTIONOFPRODUCTS.......................................................................................6

3.1PRODUCTS&TECHNOLOGY.............................................................................................................6

3.2ADVANTAGESOFPRODUCTS............................................................................................................8

3.3TECHNICALADVANTAGES&HOLDINGSTRATEGY......................................................................10

4.MARKETANALYSIS...................................................................................................................12

4.1MARKETSCALE...............................................................................................................................12

4.2DESCRIPTIONOFMARKETSEGMENTATION&CUSTOMERS........................................................14

4.3ANALYSISOFCOMPETITION............................................................................................................16

4.4SWOTANALYSIS.............................................................................................................................18

4.5ENTRYBARRIERS.............................................................................................................................18

4.6ANALYSISOFRISKS........................................................................................................................19

5.MARKETSTRATEGIES....................................................................................................20

5.1TARGETMARKET............................................................................................................................20

5.2MARKETPOSITIONING....................................................................................................................21

5.3PRICINGSIRATEGIES......................................................................................................................21

5.4SALESCHANNEL.............................................................................................................................22

5.5ADVERTISEMENT/PROMOTIONANDPRACTIVITIES....................................................................23

5.6SALESTARGET&COSTBUDGET...................................................................................................23

6.PRODUCTIONOPERATIONMANAGEMENT.........................................................25

6.1PRODUCTIONOPERATIONFLOW....................................................................................................25

6.2INFRASTRUCTURE&EQUIPMENTS...............................................................................................25

6.3ANALYSISOFPRODUCTIONCOST.................................................................................................26

6.4IMPLEMENTATIONPLAN..................................................................................................................27

6.5ENVIRONMENTALINFLUENCE&QUALITYCONTROL.................................................................27

7.ORGANIZATIONSTRUCTURE&PERSONNELMANAGEMENT................................28

7.1ORGANIZATIONSTRUCTURE...........................................................................................................28

7.2PERSONNELARRANGEMENT&SALARYPLAN.............................................................................29

8.CAPITALDEMAND.....................................................................................................................31

8.1FINANCINGPLAN.............................................................................................................................31

8.2USEOFFUNDS..............................................................................................................................31

8.3REPAYMENTPLAN........................................................................................................................32

FINANCIALANALYSIS...................................................................................................32

9.1BASICASSUMPTIONS....................................................................................................................32

9.2FINANCIALINDICATORS................................................................................................................33

9.3FINANCIALSTATEMENTS..............................................................................................................33

9.4SENSITIVITYANALYSIS.................................................................................................................34

1.Overview

ThisprojectismadeonthebasisofpresentGuangzhouJiufangElectronicsCo.,Ltd.

GuangzhouJiufangElectronicsCo.,Ltdisspecializedinresearch,development,productionand

salesoflaboratoryequipments.Currently(hecompanyhasdevelopedsevenseriesoflaboratory

equipmentsandvariouslaboratoryfittingsandaccessories,especially(heautomaticdynamic

inhalationchamber,whichisthehi-techproductwiththehighesttechnologicalcontent,aproduct

thatfillsthenationalandinternationalmarketgapinthisarea.Thisprojectaimstoseekproject

financingofUSS2millionforautomaticdynamicinhalationchamberforthepurposeof

large-scaleproductionandinstantpenetrationintothemarket.

ThedigitalaiitoninficdynamicinhalationchnmheristhespecialexperimentnppnrntiKforanimnl

inhalationoftoxin.Intheproductionandlivingenvironment,manytoxinsenterintohumanbody

throughaspiratorychannel,suchasthecaseoftheglobalepidemicSARS.Following

improvementoflivingstandard,healthhasbeenthefocusofconcernandthetargetofpursuitof

thepeopleandtherequirementsfortheinstitutionsengagedindiseasetreatmentandprevention.

Currently,therearcseveralhundredoftoxicologicallabsinthedomesticgovernmentdepartments,

testingorganizations,hospitalsanduniversities,whichcarryoutmanytoxicologicalexperiments.

Theanimalinhalationequipmentsaretheessentialfittingsforsuchexperiments,thedemandfor

whichreachesover1,000setsinChinaatpresentstage.However,inthecurrentmarketnomature

productsareavailable.In2001,aGermancompanydevelopeddynamicinhalationequipmentfor

theDiseasePreventionandControlCenteroftheStateAdministrationofLabor.Thatequipmentis

stillundermaturity,withmanyparametersunabletomeettheexperimentrequirements,yetits

costreachesupioRMB2,C00,000.Ilisapparentihaiihemarketdemandfordynamicinhalation

chamberisurgent.

Jiufanghasdevelopedthedynamicinhalationchamberthatusescomputersystemto

automaticallyandpreciselycontroltheinnerairpressuredynamicbalancetomaintaintheoxygen

contentinthechamber,sothattheratioofmixtureofthetestsubjectandtheairremainsthesame.

Thustheparameterslikeinhalationdensitybecomecontrollable.Accordingtothelatestresearch

madebyGuangdongScienceandTechnologyInformationInstitute(thestateclassAinformation

unit),endedOctober2003.inChinatherewasnootherproductsimilartodynamicinhalation

chamber(Seetheattachmentforthereport),andcurrentlynoinformationonthesimilarproductis

availableintheworld.Thecoretechnologyofdynamicinhalationchamberhasbeenpatented,the

patentholderbeingWangYonggang,legalrepresentativeandGeneralManagerofthecompany.

Alsothecoretechnologyoftheproductisunderpossessionoftheshareholdersofthecompany,

(husinaquitelongperiodin(hefuture,thereisnoconcernoflossoftechnologyandleaveof

personnel.

Thisprojectishighlyprofitable,withhighrisk-resistar.tpotential,complyingwiththeChina

marketdemandandthestatepolicy.ItispreliminarilyestimatedthatwithinfiveyearstheNPV

mayreachRMB49,221,592元，IRRat61.6%,investmentrecoveryperiodbeing2.12years.The

additionalinvestmentwilltaketheformoflong-termloan,forwhichthecompanywillpayfixed

annualreturnat4.6%.andtheprincipalofwhichwillberepaidsixyearslater.

2.DescriptionofCompany

2.1CompanyBackground

GuangzhouJiufangElectronicsCo.,Ltdwasestablishedin1996.withregisteredaddressat

Rom605,Building12,No.102LiwanRoad,Guangzhou,withregisteredcapitalRMB500,000.

ThecompanyengagedinITindustryattheestablishment.Inthebeginningof2002,the

companystartedtoenterthefieldoflaboratoryequipments,developingtheprojectofdynamic

inhalationchamber.Thecompanyhasdevelopedsevenlinesoflaboratoryequipmentsandthe

partsandaccessories,includingmodularlaboratoryequipments,steelstructurelaboratory

equipments,C-shapestructurelaboratoryequipments,woodenstructurelaboratoryequipments,

steel/steel-woodtoxinexhaustingchamber(ventilationchamber),toxicologicallaboratory

equipmentsandanimalroomequipmentsetc.

ThestructureofsharesofthecompanyisasinTable2-1.

Table2-1StructureofSharesofGuangzhouJiufangElectronicsCo.,Ltd

NameofShareholderPositionPercentofShareEquity

WangYonggangGeneralManager50%

WeiHengyongChiefEngineer25%

ChenWukcProjectDirector25%

2.2CompanyPurpose&StrategicObjectives

Companypurpose:Tospecializeinresearch,developmentandpromotionoflaboratory

equipments,tooffersafe,efficientandcompletebasicconditionsandmeansforvariousscientific

experiments,tocontributetodevelopmentofscience,tocreatethebestwelfarefor(heemployees,

tomakereturnfortheinvestors.

Strategicobjectives:Toinstantlyindustrializetheproductsinthenearfuturewitheffectof

scaleinthemarket;toenhancetechnologyaccumulationandR&Dtobecomethemajorprovider

andstandardforniulatorinthedomesticfieldoflaboratoryequipmentswithin1~2years;toenter

theinternationalmarketwiththeknockoutproductdynamicinhalationchamber,andtofinally

becomeaninternationallycompetitivehi-(echequipmentmanufacturer.

Companyphilosophy:Goodproductsforgoodfeelings.

2.3CompanyStatusQuo

Currentlythecompanyhasover40employeesinlaboratoryequipmentplanning.

development,productionandsales.

］帛磊;、JiufangEmployeesFunctions

TheirfunctionsarcasinFig2-1.

TheInhalationEquipmentDeptis

responsibleforresearchand

developmentofinhalationchambers,

themostvigorousandfastestgrowing

departmentinthecompany.Inorderto

35%

developdynamicinhalationchamber,

theinhalationEquipmentDepthassetuptheR&DTeam,whichisthefoundationanddriving

foiceofgrowthofthecompany,consistedof8members,including3experiencedsoftwareand

hardwaredevelopmentengineersandplottingdesigners,2planningpersonneland1installation

personnel.TheGeneralManagerandtheChiefEngineerarerespectivelytheTeamChiefandthe

ViceTeamChief.ThecompletedivisionoffunctionsensuressmoothR&Dofdynamicinha'ation

chamber.

TheLabFurnitureDeptisresponsiblefordesigningandplanninglaboratoryfurniture

products.Thisdepartmenthaseverdesignedcustomizedlaboratoryequipmentswithinternational

integrityfortheclientsintheindustriesofmedicaltreatment,medicine,sanitation,foods&

beverages,andfinechemicalsetc.

TheEngineeringDeplisresponsibleforlaboratoryfurnitureinstallationandtest-run.The

servicesofferedbytheexperiencedtechniciansinthesedepartmentshavewonhigh

recommendationfromtheclients.TheAftersalesServiceDeptisthewindowdepartmentofthe

company.

GuangzhouJiufang

mainly

responsiblefbr

AftersalesServiceEnginecrineLabFurnitureDivisionInhalationEauinmentDent

dealingwith

Fig2-2OrganizationStructure

theopinions,

suggestionsandcomplaints,regularlycallingbacktoclientstoobtaintheinformationofclients'

demandsandchangesofdemandsandtofeedbacktotheccmpany,sothatthecompanyisableto

understandthemarketandtakeeffectiveactions.

Fig2-2indicatesthecompany'sOrganizationStructure.

2.4KeyPositionsinCompany

WangYonggang:GeneralManager,graduatedfromHuangzhongCollegeofScienceand

Technologyin1984(nowHuazhongUniversityofScienceandTechnology)in

Automation.From1984-1991,workedinGuangdongProvincialMachineryResearch

InstituteforCADresearch,experiencedinmachineryelectronicautomation,h91,

started(oinitiatebusinessofCADproductsdevelopment,turningthetheoretical

knowledgeintoadvancedpracticalproducts,experiencedintheoryandpractice.In2002,

startedtoengageinR&Dofautomaticdynamicinhalationchamber,responsiblefor

overallimplementationofplan.

WeiHengyong:ChiefEngineerforR&D,graduatedfromGuangxiMachineryUniversityin.

1987,thenworkedinGuangxiGuilinForestryMachineryGroupinresearchof

machinerydesignfbr13years,withsufficienttheoreticalknowledge.In2000jointed

LcimcngtcCompany,aSingaporecompanyfamousinthelaboratoryfurniture,as

ChiefEngineer,responsibleforR&Dofinhalationchamber,withauthoriiative

influenceintechnicalresearchofdynamicinhalationchamber.In2002,joined

JiutangasChiefEngineer,responsiblefbrtechnicalresearchofmachinerystructure

ofautomaticdynamicinhalationchamber.

ChenWeike：ProjectDirectorofdynamicinhalationchamber,graduatedfromNanking

CollegeofPolytechnicsin1989(nowSoutheastUniversity)inAutomation.After

graduation,workedinaleadingcomputercompanyinShenzhenfbrcomputercontrol

andmaintenance,veryfamiliarwithcomputsrindustry,specializedincomputer

automation.In2002,tookchargeofdevelopmentandimplementationofautomatic

dynamicinhaklionchamber,responsiblefbrtechnicalresearchofelectricconirol.

2.5Partners

Thecompanyhaslongandfriendlypartnershipswithmanyfamousuniversities,research

centersandhi-tcchenterprisestofollowupthehi-tcchresearchresultsanddevelopmentprocess.

ThepartnersincludeGuangdongDiseasePreventionandControlCenterToxicologyInstitute,

GuangdongToxicosisFirst-AidToxicologyResearchOtYice,GuangzhouChineseMedicine

University,GuangzhouFirstPeople'sHospital,GuangxiZhjangNationalityAutonomousRegion

DiseaseControlCenterandZhejiangUniversityMedicalCollegeetc.Within-depthassistanceof

partners,ourcompanyappliesthenewtechnologyofelectronics,computerandmachineryto

productfunctionaldesign,andourequipmentsarctestedthroughclinicalinspectiontomeetthe

client'spracticaldemands.

3.DescriptionofProducts

3.1Products&Technology

Inthesevenlinesofproducts,thetoxicologicallaboratoiyequipments,especiallythesecond

generationofL-RDdigitalautomaticdynamicinhalationchamber,arehi-techproductsintegrated

withmultipledisciplines(includingtoxicology,controltheory,computercontrol,communication,

machinery,hydraulics,pneumaticsandoptics),whicharcofhightechnicalbarrierandattractive

marketprospects.Theseproductsare(hecoreproductsforwhichourcompanyisseeking

financing(ofurtherimprovetorealizeindustrialization.

Ourdigitalautomaticdynamicinhalationchamberistheexperimentdeviceforanimalinhalation.

Thetoxicologyonanimalinhalationexperimentrequiresobservationoftheexperimentanimalsto

obtaintheexperimentdataofphysiologicalandpathologicalchangesofexperimentanimalsina

simulatedenvironmentwichinspecificperiodafterinhalationoftoxicsubstancesofcertain

concentration,andtoobtainthedataofconcentrationoftoxinintheexperimentairenvironment.

Thecoreforthisaimishowtocontrolthevolumeoftoxininasimulatedaircirculating

environmenttoguaranteerelativelyconstantandeventoxinconcentration,orthecontrollabilityof

inhalationconcentration,soastorealizedynamicbalanceofparametersofoxygencontent,air

pressure,temperatureandhumidityintheexperimentenvironment.

ThesecondgenerationofL-RDdigitalautomaticdynamicinhalationchamberarcbasedon

modularstructure,consistedoffiveparts,includingcontrol,implementation,experiment,

feedbackandpost-treatment.Fig3-1isthediagramofworkingrationaleofthisdevice,thecoreof

whichistheSCMandcontrolprogramin(heconsoleCO.First,theprogramcalculatesthe

percentageofsolutionandairvolumebasedon(hepresetinhalationconcentrationandparameters

ofsolutionratioandsendsordertothesolutionpump③andairvalve?.Thesolutionpumpused

inthisdeviceishigh-prccis:onpulsequantitativepump,whichpumpsoutcertainamountof

solutionuponreceivingapulse?.Thepumpedsolutionismixedwithairattheatomization

nozzle⑥，andtransmittedintheformofmistintotheinnertank?containingexperimentanimals.

Theairexhaustsystem⑩ensuresthenegativeairpressuretokeepcirculationofairintheinner

tank.ThedrainagesystemdOdrainstheanimalexcretionandmixedcondensedmixedair.Ths

flowmeter@feedsbacktheairflowvolumetotheconsoleinareal-timemanner,andtheconsole

reliesuponsuchfeedbacksignaltoadjustairvalveandthepulsesofsolutionpumpinareal-time

manner,thusaclosedcontrolsystemisformedtoensurethattheconcentrationofthemixedair

enteringtheinnertankreachesthepresetvalue.Thesolutiondetector②sendssignaltothe

consolewhenthesolutionisusedup,and(heconsolegivesalarmafterreceivingsuchsignal:o

remindtheoperatortoaddsolution.Thetemperatureandhumiditydetector@reportsthe

temperatureandhumidityoftheinnertanktotheconsole,displayedonthecontrolpanel.The

consolehasstandardinterfacestoconnectcomputer,throughwhichthedataissenttothe

computerforanalysis,printingandsaving.

(Fig3-1WorkingRationaleofDynamicInhalationChamber)

電腦系統(tǒng)computersystem

通訊模塊communicationmodule

電腦操縱器Computeruonlrollcr

藥泵solutionpump

藥液檢測(cè)器solutiondetector

定量器quantitativetreasurer

霧化系統(tǒng)atomizationsystem

內(nèi)膽innertank

排氣系統(tǒng)exhaustsystem

排水系統(tǒng)drainingsystem

清洗系統(tǒng)cleaningsystem

溫濕度檢測(cè)temperature&humiditydetector

壓力系統(tǒng)pressuresystem

氣閥airvalve

氣閥流量操縱airvolumecontroller

過(guò)濾系統(tǒng)filtrationsystem

穩(wěn)壓器pressurestabilizer

壓縮空氣compressedair

Thisproducthasthefollowingfeatures:

(1)digitalautomaticcontrolofdynamicinhalationchambertorealizeautomaticsimulation

ofairventilatedsmallenvironmentandtomaintainthedynamicbalanceofexperimentparameters

ofoxygencontent,airpressure,temperatureandhumidity.

(2)comprehensiveapplicationofcomputercontrol,communication,hydraulicsand

pneumaticsforprecisecontrolofsolutionvolume(amountoftoxin)toensuretheprescribed

inhalationconcentrationandtorealizetablecontrolofinhalationconcentration.

(3)Module-modulecommunicationandautomaticcontrolaswellasdeterminationof

nominalandparameterfunctionsfordifferentinhalationsubjects.

3.2AdvantagesofProducts

Currentlyin(hemarketnosimilarproductisavailable.AlpresentinChinathereareseveral

hundredtoxicologicallaboratories.Howeveras(hereisnoadvanceddynamicinhalationchamber,

mostofsuchlaboratoriesusestaticinhalationchambersorself-renovatedinhalationdevicesfor

experiment.

Theproblemsoftraditionalinhalationequipmentsarcasthefollowing:

?Difficultyinreal-timemonitoringofinhalationconcentrationintheexperiment,withhigh

cost;

令Difficultyincontrolofchangesofconcentrationsofloxinsintheexperiment;

令Highselectivityforexperimentsubjects,unabletosatisfythedemandsfordifferent

experimentsubjects.

Comparedwiththetraditionalinhalationexperiments,ourdigitalautomaticdynamic

inhalationchamberhasthefollowingenhancedstrengths:

1)Wideapplicationandhighprecisionofparameters,withexperimentsubjectsbeingliquid,

gas,orsolid,withinhalationconcentrationwithin10-10(X)0mg/m3,availablefor

experimentsofhightoxin,mediumtoxinandlowtoxin.

2)Realizationofdynamicinhalationexperiment,real-timeexactcollectionanddisplayof

dynamicexperimentdata;availabilityofmanagementandanalysisofdatainthePC

database.

3)Realizationofaircirculationinthesmallsimulatedenvironmentwithintheinnertankto

maintainoxygencontentsimilartotheair,thustoexcludetheinfluenceofexperiment

environmentandensuredynamicbalanceandcontrollabilityofexperimentparameters(such

assolutionvolume,airflowvolume,airpressureandtemperatureetc).

4)Precisecontrolofamountoftoxinenteringtheexperimentenvironmenttoensure

relativelyconstantandeventtoxinconcenirationtorealizedynamicbalanceofinhalation

concentration.

5)Developmentofdigitalautomaticdynamicinhalationchamberintegratedwiththelatest

technologicalresultsofcomputer,precisionquantitativepump,siphonatomizationnozzle

andhydraulicsystemetc.

6)PCremotecontrolandsecondarysafetyairexhaustsystemtoensuresaferoperation

environment.

Table3-1displaysthecomparisonbetweenthedynamicinhalationchamberandthe

traditionalinhalationchambersavailableinthemarketatpresent.

Table3-1Comparisonbetweendynamicinhalationchamberandtraditionalstaticinhalation

chamber

Whatmarketdemands:WhatisavailableintheWhatdynamicBenefits:

market:inhalationchamber

offers:

Real-timemonitoringofTraditionalstaticReal-timemonitoringTimesaving,

dynamicinhalationinhalationchamber,andcollectionofconvenient,lowercost

concentrationinthetimeconsuming,inhalationconcentration

experimentdifficult,expensive

EffectivecontrolofStructureofstaticAbletoekeeprelativelyEnsuringaccuracyand

changesofinhalationchamberconstantandevenvalidityofexperiment

concentrationoftoxinsunabletopreciselyconcentrationoftoxinresults

intheexperimentcontrolthevolumeof

toxinenteringthe

experimentenvironment

ExclusionofinfluenceConstructionrationaleAbletomaintainEnsuringdynarr.ic

onaccuracyofofstaticinhalationoxygencontentinbalanceand

experimentresultsbychambermakingtheconsistencewiththecontrollabilityof

experimentenvironmentoxygencontentinatmosphereexperimentparameters

experimentenvironment(suchassolution

differentfromvolume,gasflow

atmospherevolume,airpressureand

temperatureetc)

EquipmentsapplicableStaticinhalationhasWideapplication,Easyoperationsaves

ondifferentexperimenthighselectivityforpreciseparameters,experimenttimeand

toxinsexperimentsubstances,availableformultiplecost,withprecise

unabletosatisfythetoxicologicalexperimentresults

demandsfbrdifferentexperiments

experimentsubjects

Advancedhi-techThetechnologyofstaticLatesthi-techResistancetocopyby

productcateringtotheinhalationchamberisachievement,patentedcompetitorsmeans

marketdemandsunabletomeettheinChinastrongmarketsurvival

marketdemands

3.3TechnicalAdvantages&HoldingStrategy

Thecoretechniqueofthisproductiscomputercontroltechnique.Thedigitalautomatic

dynamicinhalationchamberisakindoflargeautomaticprecisionequipment,whichprecisely

controlstheratioofmixtureofexperimentsubstancesandcompressedairenteringtheinnertank

withinthespecifictime.Themixtureisatomizedattheprecisionsiphonatomizationnozzleand

thensentintotheinnertankattheprescribedtoxinconcentration,andtheinhalationconcentration

ofinnertankisthuscontrolled.Meanwhile,theairexhaustsystemexhaust