CONSUMER&

BRANDBrandKPIs

for

headphones:

JVC

in

theUnited

KingdomConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

JVC’s

performance

intheheadphonemarket.Fieldwork:July-August2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202465%

of

JVC

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??JVC’s

branding

resonates

more

with

Millennials?JVCgenerally

appealstomen

more

than

women?JVCranksseventh

inawareness

within

the

headphonemarket?Thepopularity

ratingof

JVCis16%?JVCranksoutsidetheTop10

inusage?Among

JVCenthusiasts,31%

fallunderthehigh-income

category?Consumers

want

theirheadphonebrandstohave?Interms

of

loyalty,JVCisoutsidetheTop10

inthereliability,

high

value,andcoolnessUnited

Kingdom?JVChasascore

of

9%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Awareness

is

the

highest

scoring

KPI

for

JVC

at

78%Brand

profile:

snapshotBrand

performance

of

JVCintheUnitedKingdom78%65%16%9%9%AwarenessPopularityUsageLoyaltyBuzz5Notes:Headphones

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=969,

respondents

who

know

the

individual

brand

(popularity),

n=969,

respondents

whoknow

the

individual

brand(usage),

n=83,

respondents

who

have

used

the

individual

brand

(loyalty),

n=969,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024JVC’s

branding

resonatesmore

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations40%35%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeJVCbygeneration

versus

the

shareof

industryusers

ingeneral,

we

cansee

thatJVCislikedby10%

ofBaby

boomers

and

25%

of

Gen

Xers,whereas

the

totalshare

ofindustryusers

is8%

and28%,

respectively.29%28%25%25%ForMillennials

andGen

Z,

40%

and

25%

feel

positivelytowards

JVC,versus

35%

and

29%.

Socurrently,

forJVC,Millennials

connect

most

withtheirbrandcompared

tothe

overall

industryuser.10%8%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoheadphones,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=151,

JVCenthusiast,

n=1,034,

headphone

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024JVC

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

JVCshows

thatwomenareless

likely

to

haveanaffinity

with

thebrandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofconsumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

JVChasasimilar

proportionof

LGBTQIA+consumers

whencompared

to

theindustryusers

ingeneral.10%87%11%39%61%61%

ofmen

likeJVCcompared

to39%

ofwomen,

whereas

forthe

overall

industry,50%

ofwomen

useheadphonescompared

to

50%

of

men.50%50%85%11%

ofJVCenthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to10%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

headphones,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=151,

JVCenthusiast,n=1,034,

headphone

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

JVC

enthusiasts,

31%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.21%18%Single31%36%15%19%CoupleSingleparentNuclear31%

ofJVCenthusiastsare

from

high-income

households.JVC’s

brandisgenerally

enjoyed

more

byconsumers

who

arepartof

amulti-generational

household,

6%

of

JVCenthusiastshavethiscurrent

livingsituation.7%9%40%32%31%35%29%Multi-generational6%3%14%15%29%ExtendedOther5%4%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

headphones,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=151,

JVCenthusiast,

n=1,034,

headphone

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

headphone

brands

to

have

reliability,

high

value,

andcoolnessBrand

profile:

qualitiesQualitiesuserswant

from

headphonebrandsForheadphones,

thetopthree

qualitiesusers

wantfrom

abrandarereliability,highvalue,and

coolness.Authenticity60%Thrill/ExcitementSustainabilityBoldnessClevernessJVCusers

alsoappreciate

these

keyattributes,indicating

JVCexudes

thesequalities.40%20%0%SocialresponsibilityCoolnessThequalitiesthatJVCenthusiastsareleast

focused

onare

social

responsibilityandinclusiveness.ReliabilityExclusivityJVCshouldwork

onpromoting

reliabilitytoconvert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

headphones,

which

ofthese

aspects

are

mostimportant

toyou?”;Multi

Pick;“When

it

comes

toheadphones,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

headphones,

whichofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=83,

JVCusers’,n=151,

JVCenthusiast,

n=1,034,

headphone

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

JVC

fans,

40%

state

that

they

get

excited

about

headphonesBrand

profile:

attitudesWhat

doconsumersthink

ofheadphonesin

general?42%40%38%33%32%29%28%23%21%20%17%16%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trustheadphonestopicsrelating

toheadphonesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

headphones

do

youagree

with?”;

Multi

Pick;“When

it

comesto

headphones,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=151,

JVCenthusiast,

n=1,034,

headphone

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1165%

of

JVC

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

headphones,

theaverage

awarenessof

abrand

intheUnitedKingdomis59%.

Awarenessof

JVC,however,

isat78%.Awareness16%

ofUK

headphoneusers

saytheylikeJVC,compared

to

anindustryaverage

brandpopularity

of25%.9%

of

industryusers

intheUnitedKingdomsaytheyuseJVC,withtheaverage

usageof

abrandat14%.BuzzPopularity65%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

70%.JVChasbeen

noticed

less

inthe

media

compared

toother

brands,with

a“Buzz”score

of9%

compared

to14%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Headphones

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=969,

respondents

who

know

the

individual

brand

(popularity),

n=969,

respondents

whoknow

the

individual

brand(usage),

n=83,

respondents

who

have

used

the

individual

brand

(loyalty),

n=969,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024JVC

ranks

seventh

in

awareness

within

the

headphone

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofJVCRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Sony95%95%93%90%90%89%78%76%76%59%22%2SamsungAppleLG345PhilipsPanasonicJVCUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678Bose78%Outofallrespondents,

78%

were

aware

of

JVC.Thisranksthemseventh

compared

to

other

brandssurveyed

inthismarket.9BeatsPioneerAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

JVC

is

16%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofJVCRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Apple46%42%40%38%36%33%28%27%25%24%16%2Beats3SamsungJBL4Outofconsumers

who

knew

thebrand,

16%

saidtheyliked

JVC.

Thisranksthemoutside

the

Top

10compared

to

other

brandssurveyed

inthismarket.5Bose6Sony7Bang

&OlufsenSkullcandyJabra884%9PopularityN/A10Sennheiser14

Notes:“When

it

comesto

headphones,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=969,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024JVC

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofJVCRank#

BrandUsage

%38%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

toheadphones,

which

ofthefollowing

brandshaveyouused

inthe

past12

months?”.9%1Apple2JBL25%3Beats23%Outofconsumers

who

knew

thebrand,

9%

saidtheyused

JVC.ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.4SamsungJabra23%517%6Sony17%7Bowers

&WilkinsBose15%815%91%Usage9SkullcandyAnker12%N/A1011%15

Notes:“When

it

comesto

headphones,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=969,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

JVC

is

outside

the

Top

10

in

the

United

KingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofJVC’s

consumersRank#

BrandLoyalty

%88%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Apple2SennheiserAKG84%383%35%4SamsungAnker81%580%6Sony79%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

headphones,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.65%7JBL78%8Beats76%9Bose74%Outofrespondents

whohaveused

JVC,65%

saidtheywould

usethe

brandagain.LoyaltyN/A10Skullcandy70%16

Notes:“When

it

comesto

headphones,

which

ofthe

following

brands

areyoulikely

touse

again

in

the

future?”;

Multi

Pick;Base:

n=83,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024JVC

has

a

score

of

9%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofJVCRank#

BrandBuzz%37%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.9%1AppleBeats231%3SamsungJBL24%Outofconsumers

who

knew

thebrand,

9%

saidtheyhadheardaboutJVCinthe

media.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.421%5Bose17%6AKG15%7Bowers

&WilkinsSony14%814%91%Buzz9Jabra14%N/A10LG13%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=969,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderstandyourcoreaudiences?

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