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AbbottLaboratories
Chinacitizenshipandpolicyapproach
PreparedbyOgilvyPRWorldwide,Beijing
March10th,2008Agenda TheOgilvyTeamandCSRApproachOverviewoftheDevelopmentofCSRinChinaBestPracticeCaseStudies–WyethandNovartisAbbottBriefAbbottGlobalCSRApproachOurSuggestionDiscussionCorporateCitizenshipTeamXuDanDirectorCounselScottKronickPresidentShannonChouAssociateDirectorRainBei,SeniorAssociateHealthcareTeamYvonneGaoSeniorAssociateMariaGuimaraesSeniorAssociatePublicAffairsProjectLeaderTheButterflyApproach
TheCorporateCitizenshipButterflyTheAnalysisTheWorkInternalStakeholderAuditExternalStakeholderAuditBrandPrintReview/AuditpetitiveMarketSectorReviewIssue/CausePlatformExpertRegistryCitizenshipAmbitionMeasurementCause-RelatedMarketingAdvertisingCSRReportsmunityEventsMediaCoverageEmployeemunicationsGovernmentAffairsPartnershipReview/SelectionCreativeIdentity&Expression360IntegrationPlanningCitizenshipStatementofintentStakeholderReviewStakeholderValuePropositionCorporateCitizenshipAuditOverviewoftheDevelopmentofCSRinChinaCSRINCHINA-ATIMELINEImpactChina’sFirstCSRConferenceDomesticAttentiontoCSRSino-EuropeanConferenceonCSRIssuesaroundchildlabor,sweatshopsSA8000falsereportsInternationalscrutinyofbusinesspracticesinChinaPhaseOne:TheSeedsPhaseTwo:Birthof“CSR”P(pán)haseThree:GrowingExpectationsCSC9000TLaunchedMEDIACSRAWARDS1996200020042008GuidingPolicyonSocialResponsibilitiesofNationalEnterprisesfromSASACCSRCaseStudybySASAC&TsinghuaUniversity“2007CSRInChina”Forum“ChinaCSRRmendedStandardandGoodPractice”publishedbyCBSCDKeyFindings-ExternalStakeholderAudit
KeyFactorsforsuccessfulCSRProgrammes:TopManagementbuy-inandsupportEmployeebuy-inandsupportProjectsdirectedtowardsgovernmentdevelopmentgoals:thedevelopmentofa“HarmoniousSociety”InternationalpaniesandCSRinChinaIngeneral,Internationalpanies:AreaheadofthegamebutlocalpaniesarequicklycatchingupNeedtoplywiththeirglobalstandardsinChinaMostmentioned“mostsociallyresponsibleenterprises”areBASF,MicrosoftandGEFindings:KeyExternalstakeholderAudit
Ingeneral,InternationalPharmaceuticalpanies:HavenotgeneratedmuchofanimpressionintermsofCSRinitiativesCanhelptodevelopharmonioussocietybyaddressing:
-Publichealthissues
-Providingpatientcare
-Trainingmedicalprofessionalstraining
-Addressingpricingandproduct/drugsafetyissuesBayer,Johnson&JohnsonandNovartismonTrends:EngaginginpartnershipswithgovernmentorganizationsandNGOsLaunchtrainingprogramsformedicalprofessionalsOtherpublichealthinitiatives
BayerdominatedtwomajorareasinpovertyalleviationandenvironmentalprotectionBestPracticeCaseStudies:WyethandNovartisWyeth–prehensiveInvolvement
CSRAchievements:2007:Recognizedbythe21thCenturyBusinessHeraldas“themostsociallyresponsibleenterprise”Employeeprograms:
-“GreenApple”and“CampusRecruitment”
-petitivepensationscheme
-Codesofconducts:GMP;ISO9002;HACCP;ISO14001;OHSASEnvironmentalprograms:
-Recycling
-Energysaving
-MediaeducationcampaignSupplyChainManagement:SOPSuzhoufactoryremainedinthetop10panytaxpayer7yearsinarowOtherCSRInitiativesNovartis–MotivatingtheAdvocatesCSRachievements:某著名企業(yè)BestEmployerin2007Rankedoneofthetop3“mostsociallyresponsiblepharmaceuticalpanies”inourCSRauditCSRprograms:
-Employeeprograms:varioustrainingsprogramslocallyandabroad;jobrotation;careerpathplanning
-petitivepensationscheme
-FriendlyworkingenvironmentCaseStudies-ConclusionsEmployeesarethebestCSRadvocatesandcanbemotivatedTrainingsoutweighscash–CareerDevelopmentCSRprojectstakelong-termmitmenttoprosperTopManagementsupportisessentialAbbottBriefAbbottBrief
SpeakingOpportunities:AbbottglobalCSRHeadSeminars/Workshops/Forums:ToattendandobserveChinaCSRInitiatives:ToolkitdevelopmentCSRactionsMeasurementandmediacoverageAbbottCSRInitiatives
AbbottCSRInitiatives
AUnifiedGlobalCSRPolicyAbbottCSRinChina:ProjectsmanagedfromHQandimplementedbyinternationalNGOsPhilanthropicactivitiesincludedonationsofAbbottmilkpowderproductsandotherpovertyreliefeffortsOurSuggestions
CSRRelatedOpportunities
High-profilespeakingopportunitiesforAbbottglobalCSRhead
TimeOpportunityRemarksMayCSR2008Summit-GuanghuaPekingUniversityandBostonUniversity(US)GuestsincludeShanghaigovernmentofficialsSept.CCSRCAnnualMeeting-GuanghuaPekingUniversityandChinaCSRConfederationMorethan15“global500”panyaremembersofCCSRCSept.SummerDavosorganized-NDRCandTianjinGovernmentHighlevelgovernmentinitiativeOct.Globalpact2008ChinaAnnualMeeting-CECAbbottoneofthemembers?Oct.MakeCSRaReality-WTOGuideDec.5thChinaCorporateCitizenshipAward-21stCenturyBusinessHeraldCSRRelatedOpportunities
Workshops/seminarstoattendandobserveTimeOpportunityRemarks4/10“3+1”CSRProgram2008AnnualGeneralMeetingbuCBCSDCSRMembershipWorkshopTBDCSRWorkshopbySyntaoTBDCSRSalonbyWTOGuideParticipationofGoldenBeeForum,Apr.25TBDCSRmitteebyAmericanChamberofmercePlatformforbest-practicesharingTBDCSRWorkingGroupbyEuropeanChamberofmercePlatformforbest-practicesharingTBDCSRWorkshopbytheFriendofNatureAbbottCSRinitiatives
KeyexternalstakeholderauditMeetinggovernmentneedsToalignwithAbbottglobalinitiativesAbbottChinaneedsAbbottCSRinitiatives
EnvironmentPovertyalleviationPublichealthPatientcareMedicalprofessionaltrainingDrugpricingDrugsafetyKeyexternalstakeholderauditAbbottCSRinitiatives
MeetinggovernmentneedsGreenissuesHealthcarestationsinremotewesternareasHealthsystemreformDrugandfoodsafetyDrugpricingAbbottCSRinitiatives
AbbottglobalinitiativesAffordabilityofMedicinesIntellectualPropertyRightsHIV/AIDSProductSafetyUninsuredAmericansHealthDisparitiesintheUSMarketingandSalesPracticesAbbottCSRinitiativesAbbottChinaneedsKeypointfordiscussionAbbottCSRinitiativescriteria
KeyexternalstakeholderauditMeetinggovernmentneedsToalignwithAbbottglobalinitiativesAbbottChinaneedsGreenIssuesGreenIssues&PublicHealthPublicHealthDiscussionToHearFromYou…AboutAbbottinChina:OfficelocationsOverallbusinessscopeofthepanyinChinaEmployeeskillsetsEmployeeprograms/HRpolicies?WhereareAbbott'sfactoriessituated?andwhatisitsrela
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