1、,Osbra市場推廣建議書 深圳市興友邦營銷策劃有限公司,目 錄,1.品牌的戰(zhàn)略定位,2.品牌的推廣策略,3.品牌的提升策略,4.品牌的傳播策略,興友邦觀念 我們的做法，與傳統(tǒng)公司做法有所不同因為市場在變，游戲規(guī)則在變， 消費者需求的洞察，是一切工作的前提， 興友邦，在追求市場的需求中 尋求制勝之道,興友邦堅信 杰出的策劃源自高度精準(zhǔn)的策略性思考。 因此, 我們所做的任何一次策劃, 都有著非常嚴(yán)密的策略支持， 在創(chuàng)意的背后， 是實實在在的銷售和品牌個性的樹立！,興友邦相信 “取法乎上，適得其中！” 創(chuàng)建品牌也是基于同樣的道理。 品牌創(chuàng)建的起點越高，品牌的市場著力點也就越高； 品牌力轉(zhuǎn)換為銷售力

2、的可能性也就越大。 希望通過我們之間的合作， 能為Osbra品牌實現(xiàn)成功推入市場， 并通過品牌力的提升、促進(jìn)產(chǎn)品的實際銷售。,市場分析,Hot Tip vHow do I incorporate my logo to a slide that will apply to all the other slides? On the View menu, point to Master, and then click Slide Master or Notes Master. Change images to the one you like, then it will apply to all t

3、he other slides. Image information in product Title Image - CD: School Days (EyeWire) Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.,7,ThemeGallery is a Design Digital Content & Contents mall develope

4、d by Guild Design Inc.,Diagram 一分為二 Title Add your text ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,8,Diagram 左右到當(dāng)中 Title,9,Diagram 臺階式3欄 Add Your Title,Add Your Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,

5、Add Your Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,10,Diagram 順序3欄,Title in hereTitle in hereTitle in here,1. Description of the companys products 2. Descriptio

6、n of the companys business 3. Description of the companys technology 4. Description of the companys contents,1. Description of the companys products 2. Description of the companys business 3. Description of the companys technology 4. Description of the companys contents,ThemeGallery is a Design Digi

7、tal Content & Contents mall developed by Guild Design Inc.,11,Diagram 3欄,Text in hereText in hereText in here,Text in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Text in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild

8、Design Inc.,Text in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,12,Diagram 3條,Title,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Title,ThemeGallery is a Design Digital Content & Contents mall developed by Gui

9、ld Design Inc.,Title,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,13,Diagram 4個方面/方向,Products Description of the companys products,Text,Text,Market Description of the companys market,Title Add your text,Technology Description of the companys technology,Text

10、,Text,Service Description of the companys service,14,Diagram 4個方向/方面,Add your title in here - Your text in here - Your text in here,Click to add Text,Click to add Text,Add your title in here - Your text in here - Your text in here,Add Your Text here,Add your title in here - Your text in here - Your

11、text in here,Click to add Text,Click to add Text,Add your title in here - Your text in here - Your text in here,15,16,17,3圓交叉部分,01.Title Add your text in here Add your text in here Add your text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,02.Title

12、Add your text in here Add your text in here Add your text in here,Text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,18,03.Title Add your text in here Add your te

13、xt in here Add your text in here,Subtitle,Subtitle,Diagram ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,A title about content, ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Subtitle,Subtitle,Subtitle01 Subtitle02 Su

14、btitle03 Subtitle04,2005 Company Content,19,Diagram 4個象限 Text,A GroupB Group,Product_50%Product_76%,TextText,Product_38%,Product_24%,C GroupD Group,20,Text,Diagram ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc., Click to add Title Click to add Title,Your text

15、 in here, Click to add Title Click to add Title,Your text in here, Click to add Title Click to add Title,Your text in here, Click to add Title Click to add Title,Your text in here, Click to add Title Click to add Title,Your text in here,21,Diagram,TitleTitle,Title,Add your text in here - Your text i

16、n here - Your text in here Add your text in here - Your text in here - Your text in here Add your text in here,Title Title,Title Title,Title Title,Add your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your text in here Add your text in here,22,Diag

17、ram 3步驟循環(huán),01 Your Title in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,02 Your Title in here02 Your Title in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Conten

18、ts mall developed by Guild Design Inc.,23,Add Your Text,Diagram 3方面循環(huán) Add Your Text Add Your Text,24,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Diagram 3個循環(huán) ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. ThemeGalle

19、ry is a Design Digital Content & Contents mall developed by Guild Design Inc.,25,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Diagram ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to add Title ThemeGallery is

20、a Design Digital Content & Contents mall developed by Guild Design Inc.,26,Diagram Add Your Text,Add Your Text,Title Add Your Text,27,Diagram,Add your title in here - Your text in here - Your text in here,Add your title in here - Your text in here - Your text in here,Title,Add your title in here - Y

21、our text in here - Your text in here 28,Add your title in here - Your text in here - Your text in here,3-D Pie Chart,Add your text in here,Add your text in here,Add your text in here,Text2,Text3,Text1,Text4,Text5,Add your text in here,Add your text in here Text in here ThemeGallery is a Design Digit

22、al Content & Contents mall developed by Guild Design Inc.,Text in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Text in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,29,Diagram ThemeGallery is a Design Digi

23、tal Content & Contents mall developed by Guild Design Inc.,TitleTitle,Title,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Title,TitleTitle,30,Diagram,Title,Title Add your text in hereTitle, Add your text in here Add your text in here,ThemeGallery is a Design

24、 Digital Content & Contents mall developed by Guild Design Inc.,31,Diagram 8點 You can briefly add outline of this slide page in this text box. ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Text,Text Text Text,Text Text Text,Text,32,3階段流程圖,Text 1Text 2Text 3,

25、33,Diagram 流程圖填圖片 冬 You can briefly add outline of this slide page in this text box. Describe a vision of company or strategic contents Title in here ThemeGallery is a Design Digital,Content & Contents mall developed by Guild Design Inc.,Description of the companys sub contents, companys products co

26、mpanys business, companys products companys business companys technology companys contents,34,Diagram,Title,TitleTitle,Title,TitleTitle,Title,Add Your Title,35,Description of the contents,Diagram 左右相互作用 Describe a vision of company or strategic contents. Text in here Description of the contents Text

27、 in here Describe a vision of company or strategic contents.,36,Diagram,Your text in hereYour text in here,Your text in here Your text in here Your text in here Your text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Your text in here Your text in he

28、re Your text in here Your text in here,37,Block Diagram 4欄,TEXTTEXTTEXTTEXT,Add your text in here Your text in here Your text in here Your text in here Add your text in here Your text in here Your text in here Your text in here 38,Click to add Text,Click to add Text,Click to add Text,Click to add Te

29、xt,Diagram 左右集中到4個方面,Click to add Text,Click to add Text,Text in hereText in here,Click to add Text,Click to add Text,39,Diagram 方塊式4個方面,Add your text in hereAdd your text in here, Your text in here Your text in here Your text in here Your text in here, Your text in here Your text in here Your text

30、in here Your text in here,Title,Add your text in hereAdd your text in here, Your text in here Your text in here Your text in here Your text in here, Your text in here Your text in here Your text in here Your text in here,40,Diagram 3條, Add your title in here ThemeGallery is a Design Digital Content

31、& Contents mall developed by Guild Design Inc. Add your title in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Add your title in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,41,Diagram 左右集中到6個方面,TitleTitle

32、,Title,Add your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your text in here Add your text in here,Title Title,Title Title,Title Title,Add your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your

33、text in here Add your text in here,42,Diagram 3個方面 Add your text in here,Your text in here, Your text in here Your text in here Your text in here,Add your text in here Your text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Add your text in here, You

34、r text in here Your text in here,Your text in here,Your text in here, Your text in here Your text in here Your text in here,43,Diagram,Description of the contents Description of the companys products Description of the companys business Description of the companys technology Description of the compa

35、nys contents,Description of the contents, Description of the companys products Description of the companys business Description of the companys technology Description of the companys contents,44,Diagram 4欄/方面,1.Description of the companys products 2.Description of the companys business 3.Description

36、 of the companys technology 4.Description of the companys contents,1.Description of the companys products 2.Description of the companys business 3.Description of the companys technology 4.Description of the companys contents,1.Description of the companys products 2.Description of the companys busine

37、ss 3.Description of the companys technology 4.Description of the companys contents,1.Description of the companys products 2.Description of the companys business 3.Description of the companys technology 4.Description of the companys contents,Description of the contents,Description of the contents,Des

38、cription of the contents,Description of the contents,Description of the contents,45,Diagram Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. Describe a vision of company or strategic contents.,

39、Description of the products,46,Diagram 4步驟說明 Title in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Title in hereText in hereText in hereText in here,TextTextTextText, Description of the contents Description of the contents, Description of the contents

40、Description of the contents, Description of the contents Description of the contents, Description of the contents Description of the contents,47,Diagram 臺階式3步驟 Step 3 Description of the contents,Step 2, Description of the contents Description of the contents Description of the contents,Step 1, Descr

41、iption of the contents Description of the contents,48,Diagram,Text in here Text in here Text in here Text in here Text in here, ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design I

42、nc. ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,49,Marketing Diagram 5層金字塔 Text

43、Text Text Text Text,50,Diagram 3點得到1點 You can briefly add outline of this slide page in this text box. Add Your Text ThemeGallery is a Design Digital,Add Your Text Add Your Text,Content & Contents mall developed by Guild Design Inc.,51,Diagram 1點分為3點 You can briefly add outline of this slide page in

44、 this text box. ThemeGallery is a Design Digital Content & Contents mall developed by Guild,Add your text in here Your text in here Your text in here Your text in here Add your text in here Your text in here Your text in here Your text in here,Design Inc. ThemeGallery is a Design Digital Content & Contents mall developed by Guild