1、 .wd.E-commerce English 100 電子商務(wù)英語(yǔ)100句編者：經(jīng)濟(jì)系余慶澤1. E-commerce means doing business through electronic media.電子商務(wù)指通過(guò)電子媒介進(jìn)展做生意。2. The traditional sales and shopping channels are now moving onto the Internet.傳統(tǒng)銷售和購(gòu)物的渠道現(xiàn)在都搬到互聯(lián)網(wǎng)上。3.They break the national and regional, visible and invisible barriers to gl

2、obalization of production enterprises. 他們打破國(guó)家和地區(qū)、看得見(jiàn)和看不見(jiàn)的障礙，使生產(chǎn)企業(yè)邁向消全球化。4. E-commerce is coming of age,but not in the way predicted in the bubble years( Paul Markillie).電子商務(wù)日臻完善，超乎泡沫年代的預(yù)測(cè)。5. It changes the mode of operation of enterprises，the management model and the settlement of the payment of bus

3、iness.它改變了企業(yè)的生產(chǎn)模式、管理模式和支付方式。6. Valuations of E-commerce are rising again and some of the dotcoms are making real profits。對(duì)電子商務(wù)的評(píng)價(jià)正在提升，局部電子商務(wù)公司已開(kāi)場(chǎng)贏利。7. According to Americas Department of Commerce, online retail sales in the worlds biggest market last year rose by 26% to $55 billion.據(jù)美國(guó)商務(wù)部統(tǒng)計(jì)，去年全球最大市場(chǎng)

4、的網(wǎng)上零售額增長(zhǎng)了26%，到達(dá)550億美元。8. It amounts to only 1.6% of total retail sales.這相當(dāng)于全球零售業(yè)總額的1.6%9. The vast majority of people still buy most things in the good old “bricks-and-mortar world.絕大局部人依然習(xí)慣在傳統(tǒng)的實(shí)體商店里購(gòu)置大局部物品。10. E-commerce is already very big, and it is going to get much bigger.電子商務(wù)的規(guī)模已經(jīng)壯大，開(kāi)展迅猛。11. T

5、he internet is exerting the influence over purchases carried out in the offline world. 網(wǎng)上交易正對(duì)線下交易產(chǎn)生影響。12. To start with, the internet is profoundly changing consumer behaviour.首先，互聯(lián)網(wǎng)正深深地改變?nèi)藗兊南M(fèi)行為。13. Four out of ten people start shopping for new cars online, even though most end up buying them from

6、traditional dealers.有2/5的人開(kāi)場(chǎng)在網(wǎng)上買新汽車，雖然最后成交仍是從傳統(tǒng)的經(jīng)銷商那里購(gòu)置。14. The difference is that these customers come to the showroom armed with information about the car and the best available deals. 不同的是，這些客戶帶著網(wǎng)上搜集的有關(guān)汽車和最正確經(jīng)銷商的各種信息來(lái)看樣車。15. Half of the 60m consumers in Europe who have an internet connection boug

7、ht products offline after having investigated prices and details online.在歐洲6億消費(fèi)者中，半數(shù)是在網(wǎng)上查詢商品信息，然后離線購(gòu)物。16. People seem to enjoy shopping on the internet, if highcustomer-satisfaction scores are any guide.如果把客戶滿意度高就作為導(dǎo)購(gòu)，人們更樂(lè)意采用網(wǎng)上購(gòu)物方式。17. Websites are doing ever more and cleverer things to serve and en

8、tertain their customers?，F(xiàn)在網(wǎng)站所作的事情越來(lái)越明智，他們效勞客戶，為客戶帶來(lái)快樂(lè)。18. A company that neglects its website may be committing commercial suicide. 不注重網(wǎng)站建立的公司無(wú)異于在商戰(zhàn)中自殺。19. A website is increasingly becoming the gateway to a companys brand, products and serviceseven if the firm does not sell online. 即便公司并不從事網(wǎng)上交易，網(wǎng)站也

9、會(huì)成為人們了解其品牌、產(chǎn)品及效勞的門戶。20. A useless website suggests a useless company, and a rival is only a mouse-click away.無(wú)價(jià)值的網(wǎng)站意味著公司沒(méi)什么價(jià)值。競(jìng)爭(zhēng)對(duì)手只要鼠標(biāo)點(diǎn)擊一下就被擊倒。21. Companies have to ensure that they appear high up in internet search results. 公司要確保它能出現(xiàn)在每次搜索結(jié)果的前列。22. For many users, a search site is now their point of

10、 entry to the internet. 對(duì)于很多用戶而言，搜索網(wǎng)站是他們進(jìn)入互聯(lián)網(wǎng)的切入點(diǎn)。23.Over the last few years the internet has evolved from being a scientific study network into a new generation of business platform.在過(guò)去數(shù)年中，因特網(wǎng)已經(jīng)從一個(gè)僅用于科研的網(wǎng)絡(luò)開(kāi)展成新一代的商務(wù)平臺(tái)。24. Nowadays we can buy goods online, book holiday journey over the internet in an

11、 instant.時(shí)下，我們通過(guò)因特網(wǎng)可以在頃刻間完成網(wǎng)上購(gòu)物，預(yù)定假日旅程。25.A device in this case can be anything like a silicon slice and an internet connection.這樣的裝置可能是一個(gè)電子設(shè)備和互聯(lián)網(wǎng)。26.There is so much to do，so many questions to answer and so much of possibility to explore.要做的事，要解答的問(wèn)題和要探究的可能性如此之多。27.When you begin planning an e-busin

12、ess，the most important thing is doing everything at once.當(dāng)你開(kāi)場(chǎng)籌劃電子商務(wù)時(shí)，應(yīng)該記住最重要的一點(diǎn)：及時(shí)行動(dòng)。28.This lets you pick a targeted starting point，then the other procedures of business will flow.這樣你就可以選擇一個(gè)目標(biāo)和界限清晰的起點(diǎn)，其它的一切創(chuàng)業(yè)步驟也將隨之開(kāi)場(chǎng)。29.The idea was to focus on customers who have been built upa certain of relations

13、hips with the customer supports and through the internet.這一想法是針對(duì)那些通過(guò)互聯(lián)網(wǎng)已建立起來(lái)某種關(guān)系的客戶。30.The degree to which information flows down through the organization can influence by how much the idea was understood and embraced. 信息在機(jī)構(gòu)內(nèi)流通的狀況受人們對(duì)觀點(diǎn)的理解和承受程度的影響。31.Executiveswho have successfully led change effort

14、s view that participating in the discussion and taking part in meeting areeffective communication vehicles.曾經(jīng)領(lǐng)導(dǎo)變革成功的決策者們主張，親自參加會(huì)議討論是最有效的溝通方式。32. The best-known search engine has already entered the lexicon: people say they have “Googled a company, a product or their plumber. 全球知名的搜索引擎早已進(jìn)入當(dāng)代詞典：人們說(shuō)他搜索

15、了一個(gè)公司，一個(gè)產(chǎn)品或是管道工。33. The search business has also developed one of the most effective forms of advertising on the internet. 搜索業(yè)務(wù)也成為了互聯(lián)網(wǎng)上最有成效的廣告途徑之一。34. It is already the best way to reach some consumers: teenagers and young men spend more time online than watching television.這是接近青少年顧客群體最好的方式，因?yàn)樗麄兓ㄔ诨ヂ?lián)

16、網(wǎng)上的時(shí)間遠(yuǎn)遠(yuǎn)超過(guò)看電視的時(shí)間。35. All this means that searching on internet is turning into the internets next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.所有這些說(shuō)明，網(wǎng)上搜索成了互聯(lián)網(wǎng)的下一個(gè)戰(zhàn)場(chǎng)，正如Google就是依賴其優(yōu)異的搜索功能來(lái)抗衡Yahoo! 和 Microsoft。36. The other way to get noticed online is to offer

17、 goods and services through one of the big sites that already get a lot of traffic. 在網(wǎng)上獲得關(guān)注的另一種方法就是在一家已擁有相當(dāng)訪問(wèn)量的網(wǎng)站上登載自己的商品及效勞。37. To take part, a companys products have to stand up to intense price competition. 一個(gè)公司要參與到這個(gè)平臺(tái)中來(lái)，就必需經(jīng)得住劇烈的價(jià)格戰(zhàn)。38. People check online prices, compare them with those in the

18、ir local high street and may well take a peek at what customers in other countries are paying. 網(wǎng)購(gòu)者往往會(huì)拿商品的網(wǎng)上報(bào)價(jià)與當(dāng)?shù)厣痰曜鞅葦M，甚至?xí)c別國(guó)的售價(jià)進(jìn)展比擬。39. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige. 即便有法規(guī)阻止網(wǎng)站從境外購(gòu)物，仍有許多網(wǎng)站躍躍欲試。40. Someone

19、might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. 有人想買一部數(shù)字照相機(jī)，他會(huì)使用互聯(lián)網(wǎng)搜索，再到商店里去考察、試樣。41. The consumers will use a search engine to find the lowest price and buy online at home.消費(fèi)者會(huì)在家里上網(wǎng)查詢相機(jī)的最低售價(jià)，然后在網(wǎng)上訂購(gòu)。42. In this way, consumers are decon

20、structing the purchasing process. 所以從這個(gè)意義上說(shuō)，消費(fèi)者已不再遵照傳統(tǒng)的購(gòu)物流程。43. They are unbundling product information from the transaction itself.他們把了解產(chǎn)品信息和交易過(guò)程分開(kāi)。44. It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle. 不只是互聯(lián)網(wǎng)

21、上透明的價(jià)格使得消費(fèi)者成為強(qiáng)勢(shì)群體，網(wǎng)絡(luò)也使得他們成為“薄情一族。45. If they do not like a website, they swiftly move on as the web is the most selfish environment in the world. 如果他們不喜歡某一網(wǎng)站，就會(huì)迅速離開(kāi)。網(wǎng)絡(luò)成了世界上最自私的場(chǎng)所。46. People want to use the internet whenever they want, how they want and for whatever they want.人們應(yīng)用互聯(lián)網(wǎng)可謂是，隨時(shí)隨地、隨心所欲。47.

22、 Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. 像雅虎這樣一個(gè)致力于尋找并提供客戶所需的各種信息作為公司戰(zhàn)略取向的網(wǎng)站并不少Yahoo!每月?lián)Q有2.6億訪問(wèn)者。48. The first thing they want is to become better informed about products and

23、prices. 消費(fèi)者最關(guān)心的就是更詳實(shí)的商品名錄及其報(bào)價(jià)。49. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food.  亞馬遜現(xiàn)在已是世界聞名的圖書(shū)經(jīng)銷商，以前它也在網(wǎng)上銷售過(guò)其它產(chǎn)品，如保健品、珠寶和精選的食品。50. And yet nobody thinks real shops are

24、finished, especially those operating in niche markets. 沒(méi)人會(huì)認(rèn)為傳統(tǒng)商店會(huì)消失，特別是那些在細(xì)分市場(chǎng)經(jīng)營(yíng)的業(yè)務(wù)。51. Many bricks-and-mortar bookshops still make a good living, as do flea markets. 許多傳統(tǒng)的實(shí)體商店仍保持非凡的業(yè)績(jī)，如跳蚤市場(chǎng)等。52. But many record shops and travel agents could be in for a tougher time. 像音像和旅游市場(chǎng)那么受到了來(lái)自互聯(lián)網(wǎng)的沖擊，日子過(guò)得困難。53.

25、 Erik Blackford, the head of IACs travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. 作為互聯(lián)網(wǎng)最大的旅游代理商, Expedia旅游公司的老板聲稱未來(lái)美國(guó)民眾網(wǎng)上預(yù)訂旅游效勞的比例，將會(huì)從20%上升到50%以上。54. Mr Bezos reckons online reta

26、ilers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending. Bezos先生估計(jì)未來(lái)十年網(wǎng)上零售業(yè)將會(huì)到達(dá)零售總額的10-15%，并將深刻地改變?nèi)藗兊南M(fèi)觀念。55. To some extent, the online and offline worlds may merge. 在一定程度上，網(wǎng)上和離線銷售方式也將融合。56. Multi-channel selling could involve a combination

27、of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. 傳統(tǒng)商店也將成為多種銷售手段并存的集合體：商品目錄、家庭電視直銷、電視訂貨以及電子商務(wù)網(wǎng)站具全。57. But often it is likely to be the website where customers will be encouraged to place their orders. 鼓勵(lì)消費(fèi)者通過(guò)網(wǎng)站訂貨還是比擬

28、熱衷的消費(fèi)方式。58. One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. 網(wǎng)上銷售最大優(yōu)勢(shì)在于價(jià)廉。它們一般都是從生產(chǎn)廠家以低價(jià)直接賣給消費(fèi)者。60. If the lowest prices can be found on the internet and people like the service they get

29、, why would they buy anywhere else? 如果消費(fèi)者在互聯(lián)網(wǎng)上可以買到價(jià)格最低的商品，并能得到最好的效勞，還有人會(huì)去其它地方購(gòu)物嗎？61. One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. 網(wǎng)購(gòu)一方面是便利，另一方面會(huì)面臨欺詐行為。這成為網(wǎng)上交易最大的威脅。62. As long as the internet continues to deliver price and product infor

30、mation quickly, cheaply and securely, e-commerce will continue to grow. 隨著互聯(lián)網(wǎng)的開(kāi)展，傳遞商品價(jià)格和信息迅速、價(jià)廉且平安，網(wǎng)購(gòu)市場(chǎng)將繼續(xù)成長(zhǎng)。63. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. 越來(lái)越多的公司會(huì)設(shè)想消費(fèi)者都知道他們會(huì)在哪里做最劃算的購(gòu)物。64. This market has the potential to become as p

31、erfect as it gets.網(wǎng)購(gòu)市場(chǎng)可能會(huì)成為一個(gè)完善的市場(chǎng)。65. The Internet industry is built on trust between businesses and their customers and privacy is the number one ingredient in trust. 互聯(lián)網(wǎng)行業(yè)建立在企業(yè)與客戶之間的互信，隱私是信任的最重要的局部。66. Unless they effectively address the issue of privacy, Internet companies will lose the trust, a

32、nd the business, of their customers.除非他們有效地解決了隱私問(wèn)題，否那么，互聯(lián)網(wǎng)公司將會(huì)失去信任，以及他們客戶的生意。67. The World Wide Web is an enormous easily accessible source of information and databases that provides easy access to a number of people, companies, agencies and many other sources. 作為世界之窗的萬(wàn)維網(wǎng)，是一個(gè)巨大且信息豐富的數(shù)據(jù)庫(kù)，無(wú)論個(gè)人、公司還是機(jī)構(gòu)和

33、其他其他組織都可以進(jìn)入查找資料。68. This brings about concerns about privacy on the Internet. 這帶來(lái)了互聯(lián)網(wǎng)上的隱私問(wèn)題。69. Consumer privacy has received substantial attention as we move into the new age of online business environment. 消費(fèi)者的隱私得到了實(shí)質(zhì)性的關(guān)注，因?yàn)槲覀冞M(jìn)入了新一代的在線商務(wù)環(huán)境。70. The growth of the internet has developed many new conc

34、erns for the future about protecting the privacy of the consumers.互聯(lián)網(wǎng)的開(kāi)展催生了有關(guān)保護(hù)消費(fèi)者隱私權(quán)的許多新問(wèn)題。71. New technologies, increasing data collection, changing market trends and the new global market place for e-commerce are contributing to the increasingly important role of information in the global economy

35、. 新技術(shù)可以提高對(duì)數(shù)據(jù)的收集，且不斷改變市場(chǎng)趨勢(shì)和新的全球電子商務(wù)正促使信息在全球經(jīng)濟(jì)中發(fā)揮越來(lái)越重要的作用。72. As such information particularly has become a valuable commodity that can bring jobs, businesses and customer services.信息已成為了一種有價(jià)值的商品。它可以帶來(lái)更多的就業(yè)時(shí)機(jī)、商貿(mào)和客戶效勞。73. Hence, these factors have created a mounting pressure to collect, hold, process a

36、nd use personal data, more than before. 因此，收集、保存、處理和使用個(gè)人信息比以前更困難了。74. These factors have also reduced the level of privacy and consumer confidence is lacking in such environment.這些因素減低了消費(fèi)者隱私層次。消費(fèi)者在這種環(huán)境中也缺乏信心。75. The users feel that the website providers are being “sneaky in gathering the data behind

37、 the scenes without informing them of what is going on.用戶認(rèn)為該網(wǎng)站提供者并沒(méi)有通知他們正在發(fā)生的事情對(duì)他們背后的數(shù)據(jù)有多大的影響。76. For the companies involved, this suggestion that they are involved in such practices of surveillance and unauthorized purposes can create a serious reputation issue and discourage web users from visitin

38、g their sites. 從公司的角度看，他們想進(jìn)展監(jiān)控。這種做法很可能造成嚴(yán)重的信譽(yù)危機(jī)，導(dǎo)致網(wǎng)絡(luò)用戶不再訪問(wèn)其網(wǎng)站。77. For future solutions to these concerns regarding marketing and privacy issues, several technical strategies have been developed to help prevent or guard against not knowing or identifying websites and users called data magnets. 這些關(guān)系著未

39、來(lái)營(yíng)銷方法和隱私問(wèn)題的解決方案，有的技術(shù)戰(zhàn)略已經(jīng)開(kāi)展到有助于預(yù)防和防范并且可以識(shí)別網(wǎng)站和網(wǎng)友稱之為“數(shù)據(jù)磁鐵。78. They include cookies, web beacons (or web bugs, white are inserted in the software code of websites and commercial emails to track visits and movements and build profiles), data aggregation (collection of personal email addresses and transmi

40、ssion of third party sales or marketing), personalization and software downloads and data sharing between community sites. 它們包括Cookie，網(wǎng)絡(luò)信標(biāo)或網(wǎng)頁(yè)錯(cuò)誤，這是在網(wǎng)站和商業(yè)電子郵件軟件代碼插入追蹤訪問(wèn)和運(yùn)動(dòng)時(shí)，建立的配置文件，數(shù)據(jù)聚合個(gè)人電子郵件地址和第三方銷售或市場(chǎng)營(yíng)銷傳播的集合，個(gè)性化、軟件下載和社區(qū)站點(diǎn)之間共享數(shù)據(jù)。79. All these strategies have given rise to the protection of privacy is

41、sues for the future of e-commerce. 所有這些策略已經(jīng)引發(fā)了關(guān)于保護(hù)隱私的問(wèn)題。這為電子商務(wù)的未來(lái)做了保障。80. We must determine at what level or beyond to proceed on this course for the protection of consumer privacy in our new world of online technology. 在新的網(wǎng)絡(luò)技術(shù)世界中，我們必須確定在什么層面來(lái)處理消費(fèi)者的隱私。81. As online users, we need to look for the “pr

42、ivacy policy of the online services. 隨著在線用戶的增加，我們需要尋找“隱私政策的在線效勞。82. Most Internet Service Providers (ISP) has adopted privacy policies that they post on their web sites and other user documentation. 大多數(shù)互聯(lián)網(wǎng)效勞提供商ISP將隱私政策張貼在他們的網(wǎng)站上和用戶的文檔里。83. When you surf the web, look for the privacy policies posted o

43、n the web sites you visit. 當(dāng)你在網(wǎng)上沖浪時(shí)，可以看到發(fā)布在網(wǎng)站上的隱私政策。84. Also, look for the privacy “seal such as TRUSTe or BBBOnline. 另外，可以使用隱私平安保險(xiǎn)途徑，如TRUSTe或BBBOnline。85. If you are not satisfied with the policy, or if there is no policy or seal logo posted, you should avoid using the site.如果你對(duì)政策不滿或者沒(méi)有相關(guān)隱私政策的公布，你應(yīng)

44、該防止使用該網(wǎng)站。86. Consumers have several choices that are available to them in helping to protect their own privacy when using or conducting on-line activity. 消費(fèi)者在參與網(wǎng)上活動(dòng)時(shí)，有多種方式保護(hù)個(gè)人隱私保。87. They can choose to opt-out of subscriber or data gathering information segments while on-line. 上網(wǎng)時(shí)，他們可以選擇退出訂購(gòu)。88. Man

45、y websites will offer domain registration or semi-private activities or services that you can click on to accept or decline giving any additional information or continuing to proceeds through the offered services during a transaction or use of the website. 許多網(wǎng)站提供域名注冊(cè)或者半私人活動(dòng)或效勞。你可以點(diǎn)擊表示承受或拒絕。在線交易或者使用網(wǎng)

46、站時(shí)，你可以拒絕提供個(gè)人或額外的信息。89. The customer or consumer can choose to leave or back out of the site.客戶或消費(fèi)者可以選擇離開(kāi)或退出網(wǎng)站。90. The future is uncertain as to the laws and governmental legislation concerning the privacy and the Internet. 有關(guān)互聯(lián)網(wǎng)和隱私方面的法律法規(guī)，政府是否立法還不確定。91. There is great debate in several states now co

47、ncerning the issues of privacy on the World Wide Web. 在萬(wàn)維網(wǎng)上有幾個(gè)大辯論，探討關(guān)于國(guó)家如何對(duì)待隱私問(wèn)題。92. Some states have already adopted laws and are trying to pass legislation to adapt to the new technology of the Internet and web users. 一些州已經(jīng)通過(guò)了法律，并試圖通過(guò)立法，以適應(yīng)互聯(lián)網(wǎng)和網(wǎng)絡(luò)用戶的新技術(shù)。93. Such states include Utah, where they have

48、 passed laws concerning digital signature laws. 這些州包括美國(guó)猶他州，他們通過(guò)了有關(guān)數(shù)字簽名的法律。94. This law created opportunities for banks and other institutions to act as the repositories of digital signatures allowing individuals and businesses to send and receive confidential information over the web, as well as con