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單元自測1形考任務(wù)試題及答案題目為隨機,用査找功能(Ctrl+F)搜索題目[題目]一 —No,sorry,Ididn'tknowtheruleaboutpunchingin.[答案]Didn'tyoupunchinthismorning,Wendy?[題目]—Isupposethere'11bealotofarguments. [答案]Ishouldimagineso.[題目]—Iwishyousuccessinyourcareer. [答案]Thesametoyou.[題目]—I*mleavingforShanghaitomorrow.[答案]Haveapleasanttrip![題目]—Whoshouldberesponsiblefortheaccident?一Theboss,nottheworkers.Theyjustcarriedouttheorder .[答案]astold[題目]- —Wehavethreemajordivisions:Operations,SalesandMarketing,FinanceandAdministration.[答案]Howmanydepartmentsdowehave?[題目]Abusdriver thesafetyofhispassengers.[答案]isresponsiblefor[題目]Anumberofboys absentsometimeduringtheterm.[答案]havebeen[題目]Hewillwritetomeassoonashe home.[答案]returns[題目]Iam yourearlycoming.[答案]lookingforwardto[題目]Leavethereferencebooksbehind, youwon*tbeabletothinkindependently.[答案]or[題目]Myfriendinvitedme theartclub,andIaccepteditwithpleasure.[答案]tojoin[題目]Thekey successfulimplementationisclearlycommunicatingthestrategytothcwholecompany.[答案]to[題目]Theprogrammegivesstudentsthe tolearnmoreaboutglobalwarming.[答案]opportunity[題目]Thisisthemanlastnight.[答案]whomIsaw二、翻譯為下面的句子選擇正確的翻譯(每題10分).操作提示:通過題干后的下拉框選擇題目的正確答案。Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession.[答案]C.如果你既聰明過人,又有上進(jìn)心,并且勇往直前,那么你就可以在自己所選的職業(yè)領(lǐng)域中出類拔萃。It'suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.[答案]B.在大約50年的職業(yè)生涯中,能否積極上進(jìn),勤奮工作,取得成效是取決于你自己的。Theyaresounusualbothintheirtalentsandtheiraccomplishmentsastobeconsideredrareexceptions.[答案]A.正因為他們既才智過人,又成就非凡,所以他們這樣的例子少之又少。Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.[答案]C.我們應(yīng)該把自己放到能做出最大貢獻(xiàn)的位置。Somearestillnervousaboutlosingtheirjobsdespitethelowwages.[答案]A.盡管工資不高,但還是有很多人擔(dān)心失去這份工作。二、聽力理解聽對話錄音,根據(jù)對話內(nèi)容判斷正誤(每題10分)。task4_test.mp3操作提示:句子正確選擇下拉選項框為T;句子錯誤選擇下拉選項框為F。Wendypunchedinthismorning.[答案]FTheyneedtopunchoutafterwork.[答案]TTheyneedtoworkovertime.[答案]TTheycanwearcasualclotheswhengoingoutonasalescall.[答案]FTheycanuseofficephonesforpersonalmatters.[答案]F二、聽力理解聽對話錄音,根據(jù)對話內(nèi)容完成下方題目(每題10分)。TASK3TEST.MP3操作提示:通過題干后的下拉框選擇題冃的正確答案。Thetwospeakersare .[答案]B.colleaguesTherearedivisionsinthecompany .[答案]A.3CustomerServiceisapartofdivision .[答案]B.SalesandMarketingTheSalesandMarketingincludesdepartments .[答案]C.4ThedirectoroftheSalesandMarketingisnow .[答案]C.onabusinesstrip二、完型填空(每空10分)。操作提示:通過題目中的下拉選項框選擇恰當(dāng)?shù)脑~語補全填空。Joachim'svisionisbasedonanideacalledpleaching(編織),wheretreebranchesaregrownsothattheynaturallyweavetogether.Sincethegrowthpatternsoftreesare[[答案]affected]bywindandsunlight,itmaybepossibletocontrolthewayatreedevelops.TheseFabricatedTreeHouseHabitatswouldusetreesgrownintoshapesashousing.Oneofthe[[答案]advantages]ofthesedesignsisthattreeswouldnothavetobecutdownforlumber.A100percenttreehousewouldtakeyearstocreate,Joachimsaid.[[答案]Dependingon]theclimate,ahousecouldtakeanywherefrom5to30yearstogrow.Fortunately,there*sawaytospeeduptheprocess.Joachimsuggestsincludingecologicalmaterialssuchassod(草皮),grassesandlivingbranchesinthehousingdesigns.Thismaterialwouldbeabletomoveasthehousegrows,Joachimsaid.Ahomewouldbecomeanactualecosystem,acommunityofplants,animals,andbacteriaworkingtogether.Thetreeswouldalsogiveoffwatervaporthatwouldassistin[[答案]cooling]thehomes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomesmightevenhavesoilpockets,whereplantscouldgrowfromthestructureitself.WorkhasalreadybegunonJoachim,sfirstdesign—ahousemadefrom50percentrecycledand50percentlivingthings.Joachimisconfidentaboutthe【[答案]importance]ofhiswork,asheusesnaturalproductswithoutdestroyingnature.Theenvironmentanditsstudyareveryimportant.Weneedtorespectnature,don'ttakeitforgranted,hesaid.二、閱讀理解閱讀下面的文章,根據(jù)文章內(nèi)容,完成相應(yīng)的選擇題。(每題10分)ORGANIZATIONSTRUCTUREINHOOGLEENGINEERINGrmMichaelBush,ManagingDirectorofHoogleEngineering.IampleasedtowelcomeyouheretoourwebsiteandI'dliketotellyoualittleaboutthecompanyanditsorganization.HoogleEngineeringwassetupin1960.Itwasdividedintoseveraldepartmentsatthattime,suchasthesalesdepartment,marketingdepartment,andproductiondepartment.Lotsofmanagerswereemployedtomanageitall.Fortunatelythingsaredifferentnow.SixtypeopleareemployedbyHoogleandcommunicationbetweendepartmentsisconsideredtobeoneofthemostimportantaspectsofthebusiness.Themarketisglobalsoweneedtomakecontactwithcustomersworldwide,notjustlocally.Butintheolddayswewereallindifferentdepartmentsandneverspoketoeachother.Wehadatallstructure.Traditionallywehadpeopleatthefirstlevelontheshopfloor,manufacturingproductsaccordingtotheinstructionswhichtheyweregiven.Thenyouhadasupervisorylevelofpeoplewhosupervisedthemeveryday.Thenyoumoveduptothemiddlemanagement,whoweredoingthetasksofgettingnewbusiness,andthenyouhadtheseniormanagementteam,andthenyouhadtheboard,whodecidedthebusinessstrategy.Sotherewerealotoflevelsinthecompanyintheolddaysactually.Thestructuretodayisthatweformteamswithinteamstoplacepeoplewhocanmanufactureaproduct.Eachteamhasmembersthatcanmanufacturedifferentproducts.Theactualteamsnowareself-managing,sowedon,tevenhaveteamleaders.You'vegottheteams,andthenyou*vegottwopeople,onlytwopeople,whoarewhatyouthinkofasmanagement.Thisisgenerallycalledflatstructure.操作提示:通過題干后的下拉框選擇題目的正確答案。HoogleEngineeringwassetupin .[答案]B.thetwentiethcenturyTherearemanydifferent ofmanagementinatallstructure.[答案]B.levelsPeopleinaflatstructureusuallyworkin .[答案]C.teamsAllofthefollowingstatementsaretrueaccordingtothepassageEXCEPTthat .[答案]B.theauthorthinksthetwostructureshavethesamefunctionsThebesttitleforthepassageis .[答案]A.OrganizationStructureinHoogleEngineering二、閱讀理解閱讀下面的文章,根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯誤(F)。(每題10分)MANAGINGONESELFWeliveinanagefullofopportunities:Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession,nomatterwhereyoustartedout.Butwithopportunitycomesresponsibility.Companiestodayaren*tmanagingtheiremployees,careers.Professionalworkersmustbetheirownchiefexecutiveofficers(CEO).It'suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.Todothosethingswell,you*11needtohaveadeepunderstandingofyourself—notonlywhatyourstrengthsandweaknessesare,butalsohowyoulearn,howyouworkwithothers,whatyourvaluesare,andwhereyoucanmakethegreatestcontribution,becauseonlywhenyouoperatefromstrengthcanyouachievetrueexcellence.History*sgreatachievers一Napol6on,daVinci,andMozart一havealwaysmanagedthemselves.Buttheyaresounusualbothintheirtalentsandintheiraccomplishmentsastobeconsideredrareexceptions.Now,mostofus,eventhoseofuswithmodesttalents,willhavetolearntomanageourselves.Wewillhavetolearntodevelopourselves.Wewil]havetoplaceourselveswherewecanmakethegreatestcontribution.Andwewillhavetostaymentallyalertandengagedduringa50-yearworkinglife,whichmeansknowinghowandwhentochangetheworkwedo.操作提示:句子正確選擇下拉選項框為T;句子錯誤選擇下拉選項框為F。Companiestodayareresponsibleforemployee*scareer.[答案]FItistheCEOwhodecidesyourplace.[答案]F

Youneedtounderstandyourcompanywel1sothatyoucandothingswell.[答案]Fmeansknowingwellaboutyourstrengths,Understandingyourselfweaknesses,yourvalues,meansknowingwellaboutyourstrengths,howyoulearn,howyoudowithothersandsoon.[答案]Thowyoulearn,howyoudo5.Ordinarypeoplecannotmanagethemselveswell.5.Ordinarypeoplecannotmanagethemselveswell.[答案]F單元自測2形考任務(wù)試題及答案題目為隨機,用查找功能(Ctrl+F)題目為隨機,用查找功能(Ctrl+F)搜索題目[題目]- [題目]- fathertookneighbourhoodyesterday?partinthecharityactivityinthePeter's[答案]Whose[題目]IheardthatyoureallyhadawonderfultimeatJohn*sbirthdayparty, ?[答案]didn'tyou[題目] importantitisforkidstoimaginefreely![答案]How[題目]—Sorry,Imadeamistakeagain.— Practisemoreandyou'11succeed.[答案]Nevermind.[題目]— —Shegavetwoweeks.[答案]Howmuchtimedidshegive?[題目]—Could1helpyouwithyourheavybox?Youaresotired— Icanmanageit.[答案]No.thanks.[題目]—HowdidyoufindyourvisittoQingdao,Joanna? [答案]Oh,wonderfulindeed.[題目]—I*mmorethanhappytogooutthisweekend.We'vegotsomuchworktodoatthattime.[答案]Forgetit.[題目]Hegaveuphisstudyincollegein .[答案]despair[題目]Itookitfor thatyouwouldn*tcomehereagain.[答案]granted[題目]Ifyouneedfurtherinformation,please ouroffice.[答案]contact[題目]It's topointtoortalkaboutstrangersinpublic.[答案]notpoliteimpolite[題目]The wasonlysentencedtopayafineof$10,000.[答案]criminal[題目]Thelightistoo formetoread.Icannotstandanymore.[答案]dim[題目]Undernocircumstance totellliestoparents.[答案]arechiIdrenallowed二、翻譯為下面的句子選擇正確的翻譯(每題10分)。操作提示:通過題干后的下拉框選擇題目的正確答案。Thoughtheyhavealotofapplicants,theycan'tfindthepeopletheywant.[答案]B.雖然有很多應(yīng)聘者,但是他們卻找不到合適的人。Practisingmoreisthekeytoleaningalanguage.L答案」A.學(xué)習(xí)語言的關(guān)鍵是要多練習(xí)。Somearestillnervousaboutlosingtheirjobsdespitethelowwages.[答案]A.盡管工資不高,但還是有很多人擔(dān)心失去這份工作。Theteacherpointedoutthegrammarmistakesinthewriting.[答案]C,老師指岀了作文里的語法錯誤。Howwilltheevaluationoftheseinvestmentsbecarriedout?[答案]B.如何對這些投資進(jìn)行評估呢?二、聽力理解聽對話錄音,根據(jù)對話內(nèi)容判斷正誤(每題10分)。TASK4_TEST.MP3操作提示:通過題干后的下拉框選擇題目的正確答案。Whatisthepossiblerelationshipbetweenthetwospeakers?[答案]B.Colleagues.Whatistheopinionofthefemalespeakerabouthighsalaries?[答案]C.Shethinkshighsalariesstoppeoplefrommovingon.Whocontrolsovertimework?[答案]B.Theworkers.FAIRinfairwagesmeans .[答案]A.generalThetopicofthedialogisabout. [答案]C.howtomotivatetheemployees二、完型填空(每空10分)。操作提示:通過題目中的下拉選項框選擇恰當(dāng)?shù)脑~語補全填空。Whenitcomestoselectingcandidatesthroughinterview,moreoftenthannotthedecisionismadewiththefirstfivemunutesofameeting.Yetemployersliketo【[答案]convince]themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.Intoday'smarketplace,the【[答案]quality]ofstaffisfundamentaltothecompany*ssuccessand,asaresult,recruitersuseallmeansattheirdisposaltosecurethebestinthefield.Onemethodinparticularthathasriseninpopularityistesting,eitherpsychometrictesting(心理測試),whichattemptstodefinepsychologicalcharacteristics,oraptitudetesting.Theideaisthatthosetestingprovideanorganizationwithanextrawayofestablishingacandidate'ssuitabilityforarole.Theemploymentofpsychometricorabilitytestingasone[[答案]component】oftherecruitmentprocessmayhavesomemerits,butinrealitythereissimplynoreal【[答案]measure].Theanswertothisproblemisexperienceininterviewtechniquesandastrongdefinitionoftheelementsofeachpositiontobefilled.Theinstinctivedecisionthatmanyemployersmake,basedonaCVandthefirstfiveminutesofameeting,areperhapsnolessvalidthananyothertoolemployedinthe【[答案]business]ofrecruitment.二、閱讀理解閱讀下面的文章,根據(jù)文章內(nèi)容,完成相應(yīng)的選擇題。(每題10分)HUMANRESOURCESMANAGEMENTHumanResourcesManagement(1IRM)istheprocessofmanagingpeopleandtheirrelationshipsinanorganization.Thesetwoprocessesareimportantinthesuccessandgrowthofabusiness.Inmanagingpeople,staffingisthemostimportantcomponentofHRM.Itneedstomakeguidelinesandproceduresforhiringandplacement.Staffingalsoinvolvesthemanagementofemployeesonmatterslikemonitoringofholidays,absences,healthandsafety,disciplinaryaction,anddismissal.AnotherimportantelementofHRMinmanagingpeopleiskeepingtheemployeesinthecompany.Thetrainingofemployeestoenablethemtoimprovetheircareerdevelopmentisveryimportant.GoodHRMpoliciesensurethatthereareclearregulationswhichshowthepaylevelsforthedifferentpositionsinanorganization.Itisimportantforthestafftoknowthecareerpath,pay,trainingandotheropportunitiesthatareavailabletothem.PerformancemanagementisanotherimportantcomponentofHRM.Thereasonforthisisthatmanyemployersuseittoevaluatecareerimprovementandtodeterminepayincreases.ThesecondaryroleofHRMisthemanagementoftherelationshipsamongpeopleinanorganization.Thisincludesstaffwithindepartmentsaswellasacrossthewholeorganization.Therelationshipbetweenstaffandmanagementisanimportantfactorinthesuccessofanorganization.Itdecideshowfastanorganizationwillrealizetheirgoals.ThefocusofHRMisthepeoplewithinanorganization.Regularplanning,monitoringandevaluationareimportantforthesuccessofHRM.Successfulmanagementensuresthatallemployeesknowtheirrole,careerdevelopmentandalsofeelpartofanorganization.操作提示:通過題干后的下拉框選擇題冃的正確答案。1. is/areimportantinthesuccessofabusiness.[答案]B.TheprocessofmanagingpeopleandtheirrelationshipsThemostimportantcomponentofHRMis .[答案]A.staffingAccordingtothepassage,itisimportantfortheemployeestoknowthecareerpath,pay,trainingandotheropportunitiesthrough .[答案]B.policiesWecanuse toevaluatecareerimprovementandtodeterminepayincreases.[答案]C.performancemanagementisNOTmentionedinthetextaboutthesuccesscfHRM. [答案]c.Training二、閱讀理解閱讀下面的文章,根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯誤(F)。(每題10分)WARFORTALENTGOESONINJOBMARKETThewarfortalentreadslikeheadlinesfrommanyyearsago,butithasnevergoneaway,saysEleanorNickerson,directorofUKoperationsforTopEmployers.Manycompaniestheyhaveresearchedareshortoftalents.Thoughthecompaniesmayreceivemanyapplications,theycannotfindthepeopletheywant.TopEmployers*researchshowsthatofferinggoodcareerchancesisthekeytoattractingandkeepingthetalent.Smartemployeesknowtheirownvalueandwillwanttoknowwhattheiremployerscanofferthemafter5or10years*careerdevelopment.So,keepingstaffisthebiggestchallengeemployersfaceinthelongrun.Yetnoteveryemployeefeelsthattheycanbettertheircareerchances.Somearestillnervousaboutlosingtheirjobs,despitearecentfallinunemplcyment,saystheTradesUnionCongress(TUC).TUCpointsoutthatsomefour-fifthsofnewjobscreatedhavebeeninpartoftheeconomywhereaveragepayratesarelessthan?8anhoursincetherecessionbegan.Manyofthesejobsareontemporaryorzero-hourscontracts.AreportfromtheOfficeforNationalStatisticspublishedinFebruaryshowedthatrealwageshavebeenfallingconsistentlysince2010.It'sthelongestperiodsinceatleast1964.We'restillinthehardestlivingstandardssqueezeforoveracenturyandthosewhoarealreadyworkinghavehadyearsofreal-termspaycuts,saysTUCspokespersonLizChinchen.Understandingthepressuresthatstafffaceisagoodstartingpointforanyemployer.Ifemployerswanttoshowconcernfortheirstaff,theyshouldbepayingthemwellandunderstandthatzero-hourscontractsbringinsecurityandextrememoneyworries.操作提示:句子正確選擇下拉選項框為T;句子錯誤選擇下拉選項框為F。AccordingtoresearchbyTopEmployers,manycorporationshaveenoughtalentsfortheirdevelopment.[答案]FThedatashowsthekeytoattractingtalentsistoofferhighsalary.[答案]FThebiggestchallengeforemployerstoiskeepingstaffinthelongrun.[答案]TNotal1employeesbelievethattheycangetabetteroffer.[答案]TThewageshavebeenrisingconsistentlysince2010.[答案]F單元自測3形考任務(wù)試題及答案題目為隨機,用查找功能(Ctrl+F)搜索題目[題目]— —Everythingisgoingsmoothly.[答案]Whatdoyouthinkofeverything?[題目]—Areyougoingonholidayforalongtime?[答案][答案]tobecompleted [答案]不是Itwasalongtime.[題目]—1wonderif1coulduseyourcomputertonight? [答案]Sure,goahead.[題目]—Inwhatformwillyoutaketheinvestment? [答案]We'11contributeasiteandtherequiredpremises.[題目]—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark? [答案]Idon'tthinkso.[題目]—Isitpossibleforyoutoexpandbusinessthere? [答案]Yes,Ithinkso[S3S]Abudgetisanestimationoftheand overaspecified futureperiodoftime.[答案]revenue;expenses[題目]Ifthebuildingproject bytheendofthismonthisdelayed,theconstructioncompanywillbefined.[答案][答案]A.新項冃的支出將超過預(yù)算。[題目]JohnaswellasMike justbeenbackfromanimportantmeeting.[答案]has[題目]Let'sdiscusstheseproblemsatthemeeting, ?L答案」shallwe@]Purchasingthenewproductionlinewillbea dealforthecompany.[答案]profitable[題目]Rent,electricityandinsuranceareallexamplesoftheccmpany*s .[答案]overhead[題目]Themanagerurgedhisstaffnotto thesplendidopportunity.[答案]miss[題目]Theyaretryingto thewastedischargedbythefactoryforprofit.[答案]exploit[題目]Theyrecommendedthattheamusementpark. [答案]beextended[題目]Youcangoout, youpromisetobebackbefore12o'clock.[答案]aslongas二、翻譯為下面的句子選擇正確的翻譯(每題10分)。操作提示:通過題干后的下拉框選擇題U的正確答案。Thecostofthenewprojectwillgooverbudget.Howwilltheevaluationoftheseinvestmentsbecarriedout?[答案]B.如何對這些投資進(jìn)行評估呢?Acreditcardisaninterestfreeshort-termloan.[答案]A.信用卡是短期的無息貸款。Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.[答案]C.數(shù)據(jù)評估是制定有效市場營銷策略的重要一環(huán)。Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.[答案]C.我們應(yīng)該勸阻人們不要在市中心開車。二、完型填空(每空10分)。操作提示:通過題冃中的下拉選項框選擇恰當(dāng)?shù)脑~語補全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand[[答案]arrive]homelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon[[答案]without]agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe【[答案]country]withagardenofhisown.Then,inthecountryonecanbefree【[答案]from]thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof【[答案]nature].二、閱讀理解閱讀下面的文章,根據(jù)文章內(nèi)容,完成相應(yīng)的選擇題。(每題10分)THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue一theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示:通過題干后的下拉框選擇題目的正確答案。Whatshouldthebudgetplanbebasedon?[答案]B.Thecompany*sreliableincome.WhatdoesdisposableincomemeaninPassage3?[答案]C.Netincome.Youhavetobeclearof whenorganizingfinancialinforiration.[答案]A.theincomeandexpensesThethreemainfactorsthatdecidehowyouspendmarketingfundsare[答案]B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceKeepingthebudgetinmindwhenmakingmarketingdecisionswillavoid[答案]C.usingmorethanyouearn二、閱讀理解閱讀下面的文章,根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯誤(F)。(每題10分)SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingortheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren*tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan*taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeal1needtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren*tinyourbudget.Whenyouknowthatyoucan*taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucansti11enjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryoneenjoysgettingsomethingnew—buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You,11feelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou'11feelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示:句子正確選擇下拉選項框為T;句子錯誤選擇下拉選項框為F。戍示:句亍正拉而?為、.;與亍tthR魴下位勇婭為了二Formootpeople,eooyaccesstocreditthebiQgcsereoMnfo*ovcrcpcnoing①youhavetop邛forthecrecM?roloansbymeenoofeacnmontn②ustngacredtcardtopayt$spenongfreemoney①GettingcreditcarxJjfromvarouibank:andusingtheoverdrafttothelimitcanneUyou,5pcndtofeelgood'④3AwayipayattententoyourtxidgetspendingO好)50?(1)-ATOBF⑵檢ATOBF0)OATBFWOATBF(5)?ATYouhavetopayforthecreditcardloansbytheendofeachmonth.[答案]TUsingacreditcardtopayisspendingfreemoney.[答案]FIt'seasytogetacreditcardbuthardtomakeendsmeet.[答案]TIfyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.[答案]FSpendingtofeelgoodmeanskeepingyourspendingwithinthebudget.[答案]T單元自測4形考任務(wù)試題及答案題目為隨機,用査找功能(Ctrl+F)搜索題目[題目]—Howdidyoumissyourtrain?[答案]Well,Iwascaughtinthetrafficjam.[題目]—Imdogtired.1can*twalkanyfurther,Tommy.— ,Jenny.Youcandoit.[答案]Comeon[題目]—I*vestartedmyownsoftwarecompany.[答案]Nokidding!Congratulations![題目]—It'sgettingdark.I*mafraidImustbeoffnow.—OK. [答案]Seeyou.[題目]—Whendowehavetopaythebill?December30.[答案]By[題目]—Wouldyoulikesomemorebeer?— ,please.[答案]Justalittle[題目]Bringmeaglassofbeer, ?[答案]willyou[題目]Canyoutellmehow totherailwaystation,please?[答案]toget[題目]I toknowhowoftenthebusrunsduringrushhour.[答案]happen[題目]Iboughtanewcarlastmonth,butI myoldcaryet.[答案]havenotsold[題目]Ididn'tfinishmyhomework.Neither .[答案]didhe[題目]InBeijing,thebestseasoninayearisprobably autumn.[答案]late[題目]Manyfactorsbothathomeandabroad __thebankruptcyofthemultinationalcorporation.[答案]contributedto[題目]Raisingpigs myjobatthattime.[答案]was[題目]Wc thelastbusanddidn'thaveanymoneyfortaxi,sowehadtowalkhome.[答案]missed二、翻譯為下面的句子選擇正確的翻譯(每題10分)。操作提示:通過題干后的下拉框選擇題冃的正確答案。Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.[答案]C.我們應(yīng)該勸阻人們不要在市中心開車。Carownersmayprobablybeagainstitatfirst,butpeoplewhousepublictransportationwillbeinfavorofit.[答案]B.車主一開始可能會反對,但使用公共交通工具的人會支持的。Youmustapplyforapprovaltodoroadworkandotherroad-relatedactivities.[答案]B.必須在申請獲批后,才能進(jìn)行道路施工及與道路有關(guān)的活動。Thefirstundergroundfloorissetasidemainlyforpedestriansandcommercialfacilities,whilethesecondundergroundfloorisplannedforparking.[答案]A.地下一層主要用于人行通道和商業(yè)設(shè)施,而地下二層計劃用作停車場。Theareaofgrassshouldbekeptshorttodenypestsaplacetolive.[答案]A.長草的區(qū)域應(yīng)該小一些,不給害蟲生存的空間。二、聽力理解聽對話錄音,根據(jù)對話內(nèi)容判斷正誤(每題10分)。TASK3一TEST.MP3操作提示:通過題干后的下拉框選擇題目的正確答案。Howmanypeoplewerefinedforbreakingtrafficrules?[答案]C.Three.Whogotthebiggestfine?[答案]B.Mike*sfriend.Helenwasfinedfor .[答案]A.speedingHowlongdidMike*sfriendhavehisdriving1icensesuspended?[答案]B.Threemonths.Crackdownmeans .[答案]C.restrictingundesirableactions二、完型填空(每空10分)。操作提示:通過題冃中的下拉選項框選擇恰當(dāng)?shù)脑~語補全填空。It'sveryinterestingtostu

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