1、1. 我把他看作我的良師益友。 2. 路遙的小說(shuō)-平凡的世界 (“Ordinary world”) 對(duì)那一代人有著深遠(yuǎn)的影響。 3. 這次飛機(jī)事故使人們意識(shí)到修改（modify）法律的必要性（necessity）。 4. 他因?yàn)橹\殺而被告上了法庭并被判死刑。 5. 什么也不能阻擋人們?nèi)ヌ角笳胬怼?我把他看作我的良師益友。 We think of him as my good friend and helpful teacher. He was thought of as 2. 路遙的小說(shuō)-平凡的世界 (“Ordinary world”) 對(duì)那一代人有著深遠(yuǎn)的影響。 Ordinary world

2、 written by Lu Yao has had a deep influence on the generation. 3. 這次飛機(jī)事故使人們意識(shí)到修改（modify）法律的必要性（necessity）。 The air crash made people aware of the necessity of modifying the law.,4. 他因?yàn)橹\殺而被告上了法庭并被判死刑。 He was taken to court and put to death for murdering. 5. 什么也不能阻擋人們?nèi)ヌ角笳胬怼?Nothing can stop/ prevent p

3、eople from searching for the truth.,Word Revision:,cheat fool cure comment trick aim benefit advertisement airline drug welfare breath,欺騙；騙子 愚弄；傻瓜 治愈；藥物 評(píng)論n. 光澤 21. 勸說(shuō) 22. 推廣；晉升 23. 咨詢,Word Revision:,24. skilful 25. innocent 26. pleased 27. mental 28. nationwide 29. be meant to do 30. even if/ thoug

4、h 31. bad breath 32. fall for 33. play tricks on 34. deal with,24. 有技巧的 25. 無(wú)辜的；無(wú)惡意的 26. 高興地 27. 心理的 28. 全國(guó)范圍的（地） 29. 旨在 30. 雖然，即使 31. 口臭 32. 上的當(dāng) 33. 欺騙，捉弄 34. 處理；涉及；關(guān)于,dvertising,A,Module 4 Unit 1,Welcome to the Unit,lead-in:,Where can we find the advertisements?,newspapers,TV and radios,Billboards

5、(廣告牌）,Magazines Internet ,Lets enjoy some ads!,Two main types of advertisements:,1. Commercial advertisements(商業(yè)廣告) 2. Public service advertisements (PSAs)（公益廣告）,To promote sales of a product or service,To educate people about public issues (問(wèn)題),Reading,Advertisements,Reading strategy,Reading exposi

6、tory writing,主題介紹,總結(jié),材料信息論證,1-2,3-4,5,_ to advertisements,Introduction,_and facts of two main types of ads,Conclusion,authors _,The structure of the text,opinions /suggestions,Examples,expository ikspzitri writing (說(shuō)明文),1. What do ads try to persuade people to do ? 2. What does PSA stand for? 3. Wha

7、t do PSAs aim to do?,To buy a product or service, or to believe in an idea. ( L6-7 ),Public service advertisement. ( L9 ),They aim to teach us and help us lead better lives. ( L29 ),fast reading：,Types of ads,Differences,pictures,Purposes,advertise,serve the public,play tricks on,Conclusion,Newspape

8、rs,Careful reading :,intelligent,T / F,1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often gi

9、ve us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,not only,PSAs,Commercial ads,Careful Reading (Part C1 ):L4,Reading strategy:,reading expository writing,（說(shuō)明文）,introduction of subject,supporting details,conclusion,a subject,commer

10、cials,Advertisements,PSAs,promote,charged,tricks,examples,educate,free of charge,believable,radio, TV, images, language,Word Revision:,cheat fool cure comment trick aim benefit advertisement airline drug welfare breath,欺騙；騙子 愚弄；傻瓜 治愈；藥物 評(píng)論n. 光澤 21. 勸說(shuō) 22. 推廣；晉升 23. 咨詢,Word Revision:,24. skilful 25.

11、innocent 26. pleased 27. mental 28. nationwide 29. be meant to do 30. even if/ though 31. bad breath 32. fall for 33. play tricks on 34. deal with,24. 有技巧的 25. 無(wú)辜的；無(wú)惡意的 26. 高興地 27. 心理的 28. 全國(guó)范圍的（地） 29. 旨在 30. 雖然，即使 31. 口臭 32. 上的當(dāng) 33. 欺騙，捉弄 34. 處理；涉及；關(guān)于,Language Points,1. advertise v. 做廣告 _ n. 廣告 _ n

12、. 做廣告，廣告活動(dòng) 2. persuade v. 勸說(shuō) _n. 3. cheat v. 欺騙 _ n. 騙子 4. skill n. 技能 _ adj. 有技巧的 5. breath n. 呼吸 _ v. _ adj. 氣喘吁吁的，無(wú)法呼吸的,Word Transformation:,advertisement,advertising,persuasion,cheat,skilful,breathe,breathless,6. fool v. 愚弄 _n. 傻瓜 _ adj. 7. cure v. 治愈 _n. 療法，對(duì)策 8. comment v. 評(píng)論 _n. 評(píng)論 9. mental

13、adj. 心理的 _ adv. _ syn. 10. benefit v.得益于 _n. 好處 12. promote v. 推廣 _n. 13. intelligence n. 智力 _ adj. 14. consult v. 咨詢 _n.,fool,foolish,cure,comment,mentally,psychological,benefit,promotion,intelligent,consultant,Practice：,We _by the two _(cheat). Hes not a very good _ for private education.(advertis

14、e) The long climb left Jan feeling _, so he took a deep _.(breath) I _ the _ in your company for some advice yesterday.(consult) Congratulations on your _(promote). Please make some _ on this social issues.(comment),are cheated,cheats,advertisement,breathless,breath,consulted,consultant,promotion,co

15、mments,Word Revision:,cheat fool cure comment trick aim benefit advertisement airline drug welfare breath,欺騙；騙子 愚弄；傻瓜 治愈；藥物 評(píng)論n. 光澤 21. 勸說(shuō) 22. 推廣；晉升 23. 咨詢,Word Revision:,24. skilful 25. innocent 26. pleased 27. mental 28. nationwide 29. be meant to do 30. even if/ though 31. bad breath 32. fall for

16、 33. play tricks on 34. deal with,24. 有技巧的 25. 無(wú)辜的；無(wú)惡意的 26. 高興地 27. 心理的 28. 全國(guó)范圍的（地） 29. 旨在 30. 雖然，即使 31. 口臭 32. 上的當(dāng) 33. 欺騙，捉弄 34. 處理；涉及；關(guān)于,Important Phrases,1. 對(duì)習(xí)以為常L1 2.做有關(guān)的研究L3 3.和某人分享某物L(fēng)4 4.說(shuō)服某人做某事L6 5.相信一個(gè)理念L7 6.為.支付費(fèi)用L10 7.目的是，旨在L11,be used to sth/doing sth do research on/into sth share sth wi

17、th sb persuade sb to do sth believe in an idea pay for be meant to do,8.知道，意識(shí)到L15 9.雖然，即使L15 10.欺騙某人做某事L17 11.對(duì).感到滿意L23 12.把.與.聯(lián)系 在一起L24 13.上. 的當(dāng)L24,be aware of even if fool sb into doing sth feel pleased with make a connection with fall for sth,play tricks on aim to do sth lead/live a better life d

18、eal with encourage sb to do sth when it comes to .,14.作弄某人L27 15.目的是.L29 16.過(guò)更好的生活L29 17.處理，涉及L34 18.鼓勵(lì).做.L35 19.當(dāng)談到.L41,Practice 1:選擇詞組并用正確的形式填空。,1. I _ advertisements, and had some very important information to _ you. 2. People have _ an advertisement to promote a product or service. 3. We must no

19、t _ this kind of trick!,fall for share sth with sb pay for do some research on,share with,paid for,fall for,did some research on,4. Not all ads _ us though. 5. _ an ad does not lie, it does not mean it is altogether innocent. 6. we still must _ the skilful methods used in ads to try and sell us thin

20、gs. 7. PSAs _ teach us and help us _ .,even if be aware of aim to lead a better life play tricks on,Even if,be aware of,aim to,lead better lives,play tricks on,Important Phrases,1. 對(duì)習(xí)以為常L1 2.做有關(guān)的研究L3 3.和某人分享某物L(fēng)4 4.說(shuō)服某人做某事L6 5.相信一個(gè)理念L7 6.為.支付費(fèi)用L10 7.目的是，旨在L11,be used to sth/doing sth do research on/i

21、nto sth share sth with sb persuade sb to do sth believe in an idea pay for be meant to do,8.知道，意識(shí)到L15 9.雖然，即使L15 10.欺騙某人做某事L17 11.對(duì).感到滿意L23 12.把.與.聯(lián)系 在一起L24 13.上. 的當(dāng)L24,be aware of even if fool sb into doing sth feel pleased with make a connection with fall for sth,play tricks on aim to do sth lead/

22、live a better life deal with encourage sb to do sth when it comes to .,14.作弄某人L27 15.目的是.L29 16.過(guò)更好的生活L29 17.處理，涉及L34 18.鼓勵(lì).做.L35 19.當(dāng)談到.L41,Translation:,當(dāng)談到廣告的時(shí)候，我有很多有用的信息要與你們分享。 很多廣告旨在說(shuō)服我們相信它的某種理念。 有些廣告會(huì)耍一些把戲來(lái)欺騙我們?nèi)ベ?gòu)買產(chǎn)品。 我們應(yīng)該要意識(shí)到他們的把戲而不上當(dāng)。 這個(gè)運(yùn)動(dòng)（活動(dòng)）的目的是幫助我們處理社會(huì)問(wèn)題并且過(guò)上更好的生活。,1. We are so used to them

23、that we often do not even realize how many we see and hear in a day. (L1) 譯：我們對(duì)廣告習(xí)以為常，以至于不知道一天中到底見了多少,聽了多少。 eg. 他高興得跳了起來(lái)。 He was so happy that he even jumped.,Words to be studied,be/get/become used to sth./doing 習(xí)慣于 be used to do 被用來(lái) be used for 用于 used to do 過(guò)去常常做,1. You will soon _ our way of life

24、. 2. Bamboo can be used to _(build) houses. 3.Wood can be used for （build）. 4. I _ (過(guò)去?？赐?my uncle when I stayed in Beijing.,be/get/become used to,build,used to see,building, e.g. 約翰是一個(gè)非常聰明的學(xué)生，以至于所有的老師都喜歡他。 John is _ all his teachers like him. John is _ all his teachers like him.,so clever a studen

25、t that,such a clever student that,so / such . that結(jié)構(gòu)的用法 so +adj.+ a(n) +單數(shù)cn + that = such + a(n) +adj. +單數(shù)cn + that,2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (L6) 譯：廣告用文字和圖片來(lái)說(shuō)服人們購(gòu)買產(chǎn)品或服務(wù)，或者說(shuō)服人們相信某種理念。 說(shuō)服了某人做某事 persuade sb to

26、 do sth = persuade sb into doing sth 說(shuō)服了某人不做某事 persuade sb not to do sth = persuade sb out of doing sth,e.g.他被說(shuō)服在上課不再睡覺(jué)。 He was persuaded out of sleeping in class . persuasive adj 有說(shuō)服力的 eg. 有說(shuō)服力的證據(jù) persuasive evidence,3. A commercial advertisement is one which someone has paid for to advertise a pro

27、duct or service. (L10) 譯：商業(yè)廣告是廣告客戶支付費(fèi)用以推銷某種產(chǎn)品或服務(wù)的廣告。,which 引導(dǎo)_ 從句，修飾先行詞_. one用來(lái)替代前面出現(xiàn)的_名詞的_形式，是_概念，相當(dāng)于_。 本句中的one相當(dāng)于_,可數(shù),單數(shù),泛指,a(n) +單數(shù)可數(shù)名詞,a commercial advertisement,定語(yǔ),one,4. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. (L11) 譯：公益廣告往往是免費(fèi)投放的，其目的是向人們提供關(guān)于健康、安全或是其他影響到公眾利益問(wèn)題的知識(shí)。 be meant to 旨在，目的是 eg. QQ旨在鼓勵(lì)我們結(jié)交新朋友。 QQ is meant to encourage us to make new friends. mean sth. /doing sth 意思是 mean to do sth. 打算,5.The grocery just hopes that when you read the ad, you will feel pleased with the n