2023年全國碩士研究生招生考試英語（一）試題

UseofEnglish

CaravanseraiswereroadsideinnsthatwerebuiltalongtheSilkRoadinareasincluding

China,NorthAfricaandtheMiddleEast.Theyweretypically_1_outsidethewallsofacityor

villageandwereusuallyfundedbygovernmentsof_2—.

Thisword“Caravanserais”isa_3_ofthePersianword“karvan",whichmeansagroupof

travellersoracaravan,andseray,apalaceorenclosedbuilding.ThePermcaravanwasusedto_

4—groupsofpeoplewhotravelledtogetheracrosstheancientnetworkforsafetyreasons,—5—

merchants,travellersorpilgrims.

Fromthe10thcenturyonwards,asmerchantandtravelroutesbecomemoredeveloped,the_

_6_oftheCaravanseraisincreasedandtheyservedasasafeplaceforpeopletorestatnight.Tra

vellersontheSilkRoad_7—possibilityofbeingattackedbythievesorbeing_8_toextreme

conditions.Forthisreason,Caravanseraiswerestrategicallyplaced_9_theycouldbereachedi

naday'straveltime.

Caravanseraisservedasaninformal_10—pointforthevariouspeoplewhotravelledtheSil

kRoad.—11—,thosestructuresbecameimportantcentersforculture_12—andinteraction,

withtravelerssharingtheircultures,ideasandbeliefs,_13_talkingknowledgewiththem,

greatly_14_thedevelopmentofseveralcivilizations.

Caravanseraiswerealsoanimportantmarketplaceforcommoditiesand_15_inthetrade

ofgoodsalongtheSilkRoad.—16—,itwasfrequentlythefirststopmerchantslookingtosell

theirwaresand_17—suppliesfortheirownjourneys.Itis_18—thataround120000to15000

caravanseraiswerebuiltalongtheSilkRoad,—19—onlyabout3000areknowntoremaintoday,

manyofwhicharein_20_.

1.A.displayedB.occupiedC.locatedD.equipped

2.A.privatelyB.regularlyC.respectivelyD.permanently

3.A.definitionB.transitionC.substitutionD.combination

4.A.classifyB.recordC.describeD.connect

5.A.apartfromB.insteadofC.suchasD.alongwith

6.A.constructionB.restorationC.impressionD.evaluation

7.A.doubtedB.FacedC.acceptedD.reduced

8.A.assignedB.subjectedC.accustomedD.opposed

9.A.sothatB.evenifC.nowthatD.incase

10.A.talkingB.startingC.BreakingD.meeting

11.A.BythewayB.OnoccasionC.IncomparisonD.Asaresult

12.A.heritageB.revivalC.exchangeD.status

13.A.withregardtoB.inspiteofC.aswellasD.inlinewith

14.A.completingB.influencingC.resumingD.pioneering

15.A.aidedB.investedC.failedD.competed

16.A.ratherB.indeedC.otherwiseD.however

17.A.goinforB.standupforC.closeinonD.stockupon

18.A.believedB.predictedC.recalledD.implied

19.A.untilB.becauseC.unlessD.although

20.A.ruinsB.debtC.fashionD.series

Text1

TheweatherinTexasmayhavecooledsincetherecentextremeheat,butthetemperature

willbehighattheStateBoardofEducationmeetinginAustinthismonthasofficialsdebatehow

climatechangeistaughtinTexasschools.

PatHardy,whosympathizedwithviewsoftheenergysector,isresistingtheproposed

changetosciencestandardsforpre-teenpupils.Thesewouldemphasisetheprimacyofhuman

activityinrecentclimatechangeandencouragediscussionofmitigationmeasures.

MostscientistsandexpertssharplydisputeHardy'sviews.t4Theycasuallydismissthecareer

workofscholarsandscientistsasjustanothermisguidedopinion.,,saysDanQuinn,senior

communicationsstrategistattheTexasFreedomNetwork,anon-profitgroupthatmonitorspublic

education,“WhatmillionsofTexaskidslearnintheirpublicschoolsisdeterminedtoooftenby

thepoliticalideologyofpartisanboardmembers,ratherthanfactsandsoundscholarship.^^

SuchdebatereflectsfiercediscussiondiscussionsacrosstheUSandaroundtheworld,as

researchers,policymakers,teachersandstudentsstepupdemandsforagreaterfocusonteaching

aboutthefactsofclimatechangeinschools.

AstudylastyearbytheNationalCenterforScienceEducation,anon-profitgroupof

scientistsandteachers,lookingathowstatepublicschoolsacrossthecountryaddressclimate

changeinscienceclasses,gavebarelyhalfofUSstatesagradeB+orhigher.Amongthe10worst

performersweresomeofthemostpopulousstates,includingTexas,whichwasgiventhelowest

grade(F)andhasadisproportionateinfluencebecauseitstextbooksarewidelysoldelsewhere.

GlennBranch,thecentre'sdeputydirector,cautionsthatsettingstate-levelsciencestandards

isonlyonelimitedbenchmarkinacountrythatdecentralisesdecisionstolocalschoolboards.

Evenifastateisconsideredahighperformerinitssciencestandards,"thatdoesnotmeanitwill

betaught",hesays.

Anotherissueisthatwhileclimatechangeiswellintegratedintosomesubjectsandatsome

ages-suchasearthandspacesciencesinhighschools-itisnotaswellrepresentedin

cun-iculaforyoungerchildrenandinsubjectsthataremorewidelytaught,suchasbiologyand

chemistry.Itisalsolessprominentinmanysocialstudiescourses.

Branchpointsoutthat,evenifagrowingnumberofofficialguidelinesandtextbooksreflect

scientificconsensusonclimatechange,unofficialeducationalmaterialsthatconveymoreslanted

perspectivesarebeingdistributedtoteachers.Theyincludematerialssponsoredbylibertarian

think-tanksandenergyindustryassociations.

21.Inparagraph1,theweatherinTexasismentionedto一

A.forecastapolicyshiftinTexasschools.

B.stresstheconsequencesofclimatechange

C.indicatetheatmosphereattheboardmeeting

D.drawthepublic'sattentiontoenergyshortages

答案：C.indicatetheatmosphereattheboardmeeting

22.WhatdoesQuinnthinkofHardy?

A.sheexaggeratestheexistingpanic.

B.shedeniesthevalueofscientificwork

C.sheshowsnoconcernforpre-teens.

D.sheexpressesself-contradictoryviews.

答案：B.Shedeniesthevalueofscientificwork.

23.ThestudymentionedinParagraphshowsthat_

A.climateeducationisinsufficientatstatepublicschools.

B.policymakershavelittledriveforscienceeducation.

C.Texasisreluctanttorewriteitssciencetextbooks.

D.environmentalteachinginsomestateslackssupervision.

答案：A.Climateeducationisinsufficientatstatepublicschool

24.AccordingtoBranch,state-levelsciencestandardsintheUS_

A.callforregularrevision

B.requireurgentapplication

C.havelimitedinfluence

D.catertolocalneeds

答案：C.havelimitedinfluence

25.Itisimpliedinthelastparagraphthatclimatechangeteachinginsomeschool_

A.sagreetomajorpublicdemands

B.reflectsteachers5personalbias

C.maymisrepresenttheenergysector

D.canbeswayedbyexternalforces

答案：D.canbeswayedbyexternalforces

Text2

Communitiesthroughouttheregionhavebeenattemptingtoregulateshort-termrentalssince

siteslikeAirbnbtookoffinthe2010s.Now,withrecord-highhomepricesandhistoricallylow

inventory,there?sanincreasedurgencyinsuchregulation,particularlyamongthosewhoworry

thatdeveloperswillcomeinandbuyupswathsofhousingtoflipforafortuneontheshort-term

rentalmarket.

InNewHampshire,wheretherentalvacancyratehasdroppedbelow1percent,housing

advocatesfearuncheckedshort-termrentalswillputfurtherpressureonanalreadystrained

market.ThestateLegislaturerecentlyvotedagainstabillthatwould'vemadeitillegalfbrtowns

tocreatelegislationrestrictingshort-termrentals.

“Weareatacrisislevelonthesupplyofrentalhousing,soanytimeyou'retakingthetoolout

ofthetoolkitforcommunitiestoaddressthis,you'repotentiallytakingsupplyoffthemarket

that'salreadyincrediblystressed,“saidNickTaylor,executivedirectoroftheWorkforceHousing

CoalitionoftheGreaterSeacoast.WithoutenoughaffordablehousinginsouthernNewHampshire

towns,"employersarehavingahardtimeattractingemployees,andworkersarehavingahard

timefindingaplacetolive,^^Taylorsaid.

However,short-termrentalsalsoprovidehousingfortourists,acrucialpartoftheeconomies

inplaceslikeNantucket,CapeCod,orthetownsthatmakeupNewHampshire'sSeacoastand

LakesRegion,pointedoutRyanCastle,CEOoftheCapeCod&IslandsAssociationofRealtors.

“Alotofworkersareservicingthetouristindustry,andthetourismindustryisservicedbythose

peoplecominginshortterm,“Castlesaid,"andsoit'sacyclicaleffect/9

Short-termrentalsthemselvesarenotthecruxoftheissue,saidKerenHorn,anaffordable

housingpolicyexpertattheUniversityofMassachusettsBoston."Ithinkindividualsbeingableto

rentouttheirsecondhomeisagoodthing.Ififstheirvacationhomeanyway,andifsjustempty,

whycan'tyoumakemoneyoffit?"Homsaid.Issuesarise,however,whendevelopersattemptto

createlarge-scaleshort-termrentalfacilities—defactohotels—tobypasstaxesandregulations.

“Ithinkthequestionis,shouldn'tadeveloperwho'sreallybuildingahotel,butdisguisingitas

notahotel,betreatedandtaxedandregulatedlikeahotel?”Homsaid.

Attheendof2018,GovernorCharlieBakersignedabilltoreininthosepotential

investor-buyers."Thebillrequireseveryrentalhosttoregisterwiththestate,mandatestheycarry

insurance,andopensthepotentialforlocaltaxesontopofanewstatelevy,95theGlobereported.

Bostontookthingsevenfurther,limitingwhoisauthorizedtorentouttheirhome,andrequiring

renterstoregisterwiththecity'sInspectionalServicesDepartment.

Hornsaidsimilarregistrationrequirementscouldbenefitotherstrugglingcitiesandtowns.

Theonlywaytosolvetheissue,however,isbycreatingmorehousing.<4Ifwewanttomakea

changeinthehousingmarket,themainoneiswehavetobuildalotmore.”

26.WhichofthefollowingistrueofNewEngland?

A.Itshousingsupplyisataverylowlevel.

B.Itscommunitiesareinneedoffunding.

C.Itsrentalvacancyrateisgoingupslowly

D.Itshomepricesareunderstrictcontrol.

答案：A.Itshousingsupplyisataverylowlevel.

27.ThebillmentionedinParagraph2wasintendedto

A.curbshort-termrentalspeculation.

B.ensurethesupplyofcheaphousing

C.punishillegaldealingsinhousing.

D.allowafreeshort-termrentalmarket.

答案：D.allowafreeshort-termrentalmarket.

28.ComparedwithCastle,Taylorismorelikelytosupport

A.furtherinvestmentinlocaltourism.

B.anincreaseinaffordablehousing.

C.strictmanagementofrealestateagents.

D.afavorablepolicyforshort-termworkers.

答案：B.anincreaseinaaffordablehousing

29.WhatdoesHornemphasizeinParagraph5?

A.Theurgencytoupgradeshort-termrentalfacilities.

B.Thecflicicntoperationofthelocalhousingmarket.

C.ThenecessitytostopdevelopersIromevadingtaxes.

D.Theproperproceduresforrentingoutsparehouses.

答案：C.thenecessitytostopdevelopersfromevadingtaxes.

30.Hornholdsthatimposingregistrationrequirementsis

A.anirrationaldecision.

B.anunfeasibleproposal.

C.anunnecessarymeasure.

D.aninadequatesolution.

答案：Daninadequatesolution.

Text3

Ifyou'reheadingforyournearestbranchofWaterstonesinsearchoftheDuchessof

Sussex'snewchildren'sbookTheBench,youmighthavetobepreparedtohuntaroundabit;the

samemaybetrueofThePresident'sDaughter,thenewthrillerbyBillClintonandJames

Patterson.BothofthesebooksarepublishednextweekbyPenguinRandomHouse,acompany

currentlyinvolvedinastand-offwithWaterstones.

Theproblembeganlatelastyear,whenPenguinRandomHouseconfirmedthatithad

introducedacreditlimitwithWaterstones“ataverysignificantlevel,\ThetrademagazineThe

BooksellerreportedthatWaterstonesbranchmanagerswerebeingtoldtoremovePRHbooks

fromprominentareassuchastables,displayspacesandwindows,andwere“quietlyretiringthem

totheirrelevantsections^^.

PRHdeclinedtocommentontheissue,butaspokespersonforWaterstonestoldme:

"WaterstonesarecurrentlyoperatingwithreducedcredittermsfromPRH,theonlypublisherin

theUKtoplaceanylimitationsonourabilitytotrade.WearenotboycottingPRHtitlesbutwe

aredoingourutmosttoensurethatavailabilityforcustomersremainsgooddespitethelower

overalllevelsofstock.Wedothisgenerallybygivingtheirtitleslessprominentpositioning

withinourbookshops.6tWearehopefulwithourshopsnowopenagainthatnormalitywillreturn

andthatwewillbeallowedtobuyappropriately.Certainly,ourshopsareexceptionallybusyand

booksalesareverystrong.ThesalesforourMayBooksoftheMonthsurpassedanymonthsince

2018.”

Inthemeantime,PRHauthorshavebeenthelosers-ashavecustomers,whomightexpect

thenewtitlesfromthecountry'sbiggestpublishertobeprominentlydisplayedbyitsbiggestbook

retailer.Big-namePRHauthorsmaysufferabit,butit'sthosemid-listauthors,whonormallyrely

onWaterstonesstaffspassionfbrpromotingbooksbylesser-knownwriters,whowillbepraying

foranendtothedispute.

Itcomesatatimewhenauthorsarealreadywomedabouttheconsequencesoftheproposed

mergerbetweenPRHandanotherbigpublisher,Simon&Schuster-thereductioninthenumber

ofunalignedUKpublishersislikelytoleadtofewerbiddingwars,loweradvances,andmore

conformityintermsofwhatispublished.AndonewondersifPRHwouldhavebeenconfident

enoughtodealwithWaterstonesinthewayithasifitweren'tquitesuchabigcompany(itwas

formedwiththemergerofPenguinandRandomHousein2013)andlikelytogetbigger.

“Thisisallpartofawiderchangetowardsconcentrationofpowerandcartels.Literary

agenciesaregettingbiggertohavetheclouttonegotiatebettertermswithpublishers,publishers

consolidatingtodealwithAmazonJsaysLownie."Thepublishingindustrytalksaboutdiversity

intermsofauthorsandstaffbutitalsoneedsapluralityofwaysofdeliveringintellectualcontact,

choiceanddifferentvoices.Afterall,manyofthemostinterestingbooksinrecentyearshave

comefromsmallpublishers.”

Weshallseewhetherthatpluralityisacasualtyofthecurrentneedamongpublisherstobe

bigenoughtotakeonall-comers.

31.theauthormentionstwobooksintheparagraph1topresent__

A.anongoingconflict

B.anintellectualconcept

C.aprevailingsentiment

D.aliteraryphenomenon

答案A

32.WhydidWaterstonesshopsretirePRHbookstotheirrelevantsections?

A.tomakethemeasilynoticeable

B.tocomplywithPRH'srequirement

C.torespondtoPRH'sbusinessmove

D.toan*angetheminasystematicway

答案c

33.WhatmessagedidthespokesmanofWaterstonesseemtoconvey?

A.theircustomersremainroyal

B.thecreditlimitwillberemoved

C.theirstockisunderestimated

D.thebookmarketisratherslack

答案A

34.Whatcanbeoneconsequenceofthecurrentdispute?

ASalesofbooksbymid-listPRHwritersfalloffconsiderably

BLesser-knownPRHwritersbecomethetargetofcriticism

CWaterstonesstaffhesitatetopromotebig-nameauthor'sbooks

DWaterstonesbranchessufferaseverereductioninrevenue

答案A

34.WhichofthefollowingstatementsbestrepresentsLownie'sview?

ASmallpublishersoughttosticktogether

BBigpublisherswilllosetheirdominance

CThepublishingindustryishavingahardtime

DThemergerofpublishersisaworryingtrend

答案D

Text4

Scientificpapersaretherecordkeepersofprogressinresearch.Eachyearresearcherspublish

millionsofpapersinmorethan30,000journals.Thescientificcommunitymeasuresthequalityof

thosepapersinanumberofways,includingtheperceivedqualityofthejournal(asreflectedby

thetitle'simpactfactor)andthenumberofcitationsaspecificpaperaccumulates.Thecareersof

scientistsandthereputationoftheirinstitutionsdependonthenumberandprestigeofthepapers

theyproduce,butevenmoresoonthecitationsattractedbythesepapers.

Inrecentyears,therehavebeenseveralepisodesofscientificfraud,includingcompletely

made-updata,massagedordoctoredfigures,multiplepublicationsofthesamedata,theftof

completearticles,plagiarismoftext,andself-plagiarism.Andsomescientistshavecomeupwith

anotherwaytoartificiallyboostthenumberofcitationstotheirwork.

Citationcartels,wherejournals,authors,andinstitutionsconspiretoinflatecitationnumbers,

haveexistedforalongtime.In2016,researchersdevelopedanalgorithmtorecognizesuspicious

citationpatterns,includinggroupsofauthorsthatdisproportionatelyciteoneanotherandgroups

ofjournalsthatciteeachotherfrequentlytoincreasetheimpactfactorsoftheirpublications.

Recently,Icameacrossyetanotherexpressionofthispredatorybehavior:so-calledsupport

serviceconsultanciesthatprovidelanguageandothereditorialsupporttoindividualauthorsandto

journalssometimesadvisecontributorstoaddanumberofcitationstotheirarticlesandthe

articlesofcolleagues.Someoftheseconsultanciesarealsoactiveinorganizingconferencesand

canadvisethatcitationsbeaddedtoconferenceproceedings.Inthismanner,asingleeditorcan

drivehundredsofcitationsinthedirectionofhisownarticlesorthoseofcolleaguesthatmaybein

hiscircle.

Howinsidiousisthistypeofcitationmanipulation?Inoneexample,anindividual-actingas

author,editor,andconsultant-wasabletouseatleast15journalsascitationproviderstoarticles

publishedbyfivescientistsatthreeuniversities.TheproblemisrampantinScopus,which

includesahighnumberofthenew44intemationar,journals.Infact,alistinginScopusseemstobe

acriteriontobetargetedinthistypeofcitationmanipulation.

36Accordingparagraph1,thecareersofscientistscanbedeterminedby

Ahowmanycitationstheirworkscontain

Bhowmanytimestheirpapersarecited

Ctheprestigeofthepeopletheyworkwith

Dthestatustheyhaveinscientificcircles

答案B

37Thesupportserviceconsultanciestendto.

Arecommendedjournalstotheirclients

Blistcitationpatternsfortheirclients

Caskauthorstoincludeextracitation

Dadvisecontributorstociteeachother

答案c

38thefunctionofthemilkcowtojournalsisto.

Aboostcitationcountsforcertainauthors

Bhelpscholarspublisharticlesatlowcost

Cinstructfirsttimecontributorsincitation

Dincreasethereadershipofnewjournals

答案A

39.WhatcanbelearnedaboutScopusfromthelasttwoparagraph?

AItfosterscompetitionamongcitationproviders

BIthasthecapabilitytoidentifysuspiciouscitation

CIthindersthegrowthofinternationaljournals

DItisestablishedtopreventcitationmanipulation

答案B

40.Whatshouldanauthordotodealwithcitationmanipulation?

ATakelegalaction

BDemandanapology

CSeekprofessionaladvice

DRevealtheirmisconduct

答案D

ReadingPartB

A.Lastyearmarksthe150thanniversaryofaseriesofYellowstonephotographsbythereno

wnedlandscapephotographerWilliamHenryJackson.Hecapturedthefirst-evershotsoficonicla

ndmarkssuchastheTetons,OldFaithfulandtheColoradoRockies.

B.Twocenturiesago,theideaofpreservingnature,ratherthanexploitingit,wasanovelone

tomanyU.S.settlers.Oneoftheturningpointsinpublicsupportforlandconservationefforts一

andrecognizingthemagnificenceoftheYellowstoneregioninparticular-cameintheformofv

ividphotographs.

CAsaneffectiveWashingtonoperator,Haydensensedthathecouldcapitalizeontheexpedi

tion'sstunningvisuals.HeaskedJacksontoprintoutlargecopiesanddistributedthem,alongwit

hreproductionsofMoran'spaintings,toeachmemberofCongress."'Thevisualization,particular!

ythosephotographs,reallyhithomethatthisissomethingthathastobeprotected,saysMurphy.

DThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea

'sriches,mostAmericansdidnot.That'swhyHayden'sexpeditionaimedtoproduceafullerunde

rstandingoftheYellowstoneRiverregion,fromitshotspringsandwaterfallstoitsvarietyofflora

andfauna.Inadditiontotheentourageofscientists,theteamalsoincludedartists:PainterThoma

sMoranandphotographerWilliamHenryJacksonwerechargedwithcapturingthisastoundingna

turalbeautyandsharingitwiththeworld.

EThejourneyofficiallybeganinOgden,Utah,onJune8,1871.Overnearlyfourmonths,do

zenofmanmadetheirwayonhorsebackintoMontanaandtraversedalongtheYellowstoneRiver

andaroundYellowstonelake.Thatfall,theyconcludedthesurveyinfortBridger,Wyoming

FThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea*

sriches,mostAmericansdidnot.That'swhyHayden'sexpeditionaimedtoproduceafullerunder

standingoftheyellowstoneriverregion,fromit'shotspringsandwaterfallstoitsvarietyoffloraa

ndfauna.Inadditiontotheentourgeofscientists,theteamalsoincludedartists:PainterThomas

MoranandphotographerJacksonwerechargedwithcapturingthisastoundingnaturalbeautyand

sharingitwiththeworld.

GThebillprovedlargelypopularandsailedthroughCongresswithlargemajoritiesinfavor.

Inquicksuccession,theSenateandHousepassedlegislationprotectingyellowstoneinearly1872

.ThatMarch,PresidentUlyssesS.GrantsignedanactintolawthatestablishedYellowstoneasthe

world'sfirstnationalpark,whilesomelocalsopposedtothedesignation,thedecisionwaslargely

accepted-andJackson'sphotosplayedakeyroleinthefighttoprotectthearea.Idon*tbelievethat

thelegalprotectionwouldhavehappenedinthetimeframethatitdidwithoutthoseimages,says

HeatherHansen,journalistandauthorofProphetsandMoguls,RangersandRogues,BisonordBe

ars:100yearsofthenationalParkService.

HPerhapsmostimportantly,theimagesprovideddocumentaryevidencethatlatermadeitsw

aytogovernmentofficials.Weeksaftercompletingtheexpedition,Haydencollectedhisteam'so

bservationintoanextensiverepaimedatconvincingSenatorsandRepresentatives,alongwithcoll

eaguesatgovernmentagencylikethedepartmentofInteriorthatYellowstoneoughttobepreserve

d.

排序

答案：BAFEDHCG

41.B42.F43.D44.C45.G

Translation

TherehasbeensomeexplorationaroundtheuseofAIindigitalmarketing.Forexample,AI

canbeusedtoanalysewhattypeofadvertisingcontentorcopywouldbeappropriateto'speak'to

aspecifictargetcustomergroupbyrevealinginformationabouttrendsandpreferencesthrough

theanalysisofbigdata.(46)AIcanalsobeusedtoidentifythelifestylechoicesofcustomers

icgardingtheirhobbies,favouritecelebritiesandfashionstoprovideuniquecontentinmarketing

messagesputoutthroughsocialmedia.AtthesametimeAIcanalsobeusedtogeneratecontent

forsocialmediapostsandchatsites.AIcanalsoprovideabridgebetweentheneedofthebrandto

communicateemotionallywiththecustomerandidentifyingtheirrapidlychangingneeds.

ThemaindisadvantageofusingAItorespondtocustomersisthatthereareconcernsabout

trustingpersonalinteractionstomachines,whichcouldleadnotonlytothesubsequentlossof

interpersonalconnections,butalsotoadecreaseinmarketingpersonnel.(47)Somebelievethat

AIisnegativelyimpaclingonthemarketer'srolebyreducingcrealivilyandremovingjobs,bul

theyareawarethatitisawayofreducingcostsandcreatingnewinformation.ByallowingAIto

developcontentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrand

narrative.(48)Algorithmsthatareusedtosimulatehumaninteractionsarecreatingmanyofthese

concerns,especiallyasno-oneisquitesurewhattheoutcomesofusingAItointeractwith

customerswillbe.

ForAItobesuccessful,dataneedstobeaccessible,buttheuseofpersonaldataisbecoming

moreregulatedandtheautomatedsharingofdataisbecomingmoredifficult.(49)Ifcustomersare

nolwillinglosharedata,AIwillbestarvedofessentialinformationandwillnotbeableto

functioneffectivelyoremploymachinelearningtoimproveitsmarketingcontentand

communication.Therefore,unlesscustomersarepreparedtosignreleaseagreements,theuseof

AImaybecomesomewhatrestrictedinthefuture.NotonlycanAIhelptocreatethemarketing

content,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothetarget

customers.Datacanbegatheredonwherethecustomercanbeengaged,suchaslocation,devices

used,websiteinteractions,andsitesvisited,todisplaymarketingmessagesinappropriateforms,

includingemails,socialmediaposts,pop-upadvertisements,andbannersatanappropriate

frequency.(50)Thenon-intrusivedeliveryofthvmarketingmessagesinawaythatissensitiveto

theneedsofthetargetcustomerisoneofthecriticalchallengestothedigitalmarketer.

翻譯：

46.就顧客的喜好、最愛的名人及潮流服飾方面而言，人工智能也可用于辨別顧客的這

些生活選擇，由此在通過社交媒體推送的營銷信息中提供專屬的內(nèi)容。

47.有的人認為人工智能會降低創(chuàng)造性、減少工作崗位，從而對營銷者的形象造成負面

影響，但他們也知道，人工智能是降低成本和催生新信息的一種途徑。

48.用于模擬人類互動行為的算法正在催生許多這方面的擔憂，尤其是在大家無法完全

確定運用人工智能和顧客互動會產(chǎn)生何種后果時。

49.若顧客不愿分享數(shù)據(jù)，人工智能便會缺失關鍵信息，無法有效運作，也不能運用機

器學習來優(yōu)化其營銷內(nèi)容和交流。

50.敏銳捕捉目標客戶需求，對營銷信息進行非侵擾式的傳播，這對數(shù)字營銷者而言是

一項重大挑戰(zhàn)。

WritingPartA

Directions:

WriteanoticetorecruitastudentforProf.Smith'sresearchprojectoncampussportsactiviti

es.Specifythedutiesandrequirementsofthejob.

Donotsignyourownnameattheendoftheletter.Use“LiMing“instead.

Donotwritetheaddress.(10points)

【參考范文】

Notice

Dec24th,2022